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Glacial Blog



What happened to Dr. Oz?...He is no Wizard of Ophthalmology!

What happened to Dr. Oz?...He is no Wizard of Ophthalmology!

Created on: Friday, October 04, 2013
Author: Glacial Multimedia Inc.

Tags: ascrs, lasik surgery, the dr. oz show, ophthalmology, ophthalmologists, glacial multimedia

The recent TV show that aired on the Dr. Oz Show on CBS about the danger of LASIK eye surgery is laden with false suggestions and imagery. On the promotional spot for the TV show they even show a woman with bloody eyelids. LASIK does even touch the outer eyelids. Even with eyelid surgery (blepharoplasty) your eyes would not look like that. I am baffled as to why he would air such a one-sided point of view. LASIK has made millions of people happy.

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ASCRS Responds to Dr. Oz's Attack on LASIK

ASCRS Responds to Dr. Oz's Attack on LASIK

Created on: Friday, October 04, 2013
Author: Glacial Multimedia Inc.

Tags: lasik surgery, american society of cataract and refractive surgery, ascrs, dr. oz show

The American Society of Cataract and Refractive Surgery (ASCRS) took the time to make their membership aware of a television program that aired on October 3, 2013 attacking LASIK surgery. The Dr. Oz Show produced a segment that involved interviews with unhappy LASIK patients, and included a story of a patient who committed suicide. A New York ophthalmologist was recruited by the producer and was interviewed on camera. The doctor has informed the ASCRS that he felt blindsided by Dr. Oz and his staff. Upon viewing the segment, it is clear that Dr. Oz presents inaccurate and misleading information about the risks and benefits of LASIK surgery.

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The Importance of Using 3rd Party Applications for Facebook Promotions

The Importance of Using 3rd Party Applications for Facebook Promotions

Created on: Tuesday, September 24, 2013
Author: Holly Nunan

Tags: promotions, contests, facebook guidelines, 3rd party applications, social media, glacial multimedia

Facebook recently announced updated guidelines for promotions on the social network, and the most noticeable change is that third party applications are no longer required to administer promotions. However, it is very important to determine your objectives when choosing to run a Facebook contest on your business page.

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How Instagram Can Work For Your Practice

How Instagram Can Work For Your Practice

Created on: Tuesday, September 17, 2013
Author: Holly Nunan

Tags: instagram, social network, online marketing, tips, engagement, glacial multimedia

There has been a significant increase in interest amongst our clients in regards to the social network known as Instagram. The image-based social site, available on iPhone and Android smartphones, boasts more than 100 million users, according to its official press page. There are also an estimated 40 million photos uploads to the site per day, 8500 Likes per second, and 1000 comments per second. This flurry of activity shows that not only is Instagram one of the most popular social networks, engagement is also relatively easy, making it a great opportunity for businesses that are willing to post regularly to reach out to potential clients.

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Are Your Images Licensed?

Are Your Images Licensed?

Created on: Thursday, September 05, 2013
Author: Karen Rogers

Tags: google images, licenses images, website, stock imagery, marketing, protection, glacial multimedia

The internet is a public space where people have access to almost anything, however, it is important to understand that when you take some things from the web, they are not truly yours...and you could be at risk of getting charged for them. A very common misconception is that you have the right to use images from the internet...including Google Images. You are correct that you can download and copy any image from the web...for personal use that is, but if you are looking to use these images for marketing, or on your website, proper licensing may be required.

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Clearwave Corporation and MDprospects Announce an Integrated Solution to Market Services Directly to Patients

Clearwave Corporation and MDprospects Announce an Integrated Solution to Market Services Directly to Patients

Created on: Monday, August 12, 2013
Author: Glacial Multimedia Inc.

Tags: clearwave corporation, mdprospects, marketing, patient registration kiosk, integration

(August 12, 2013) Atlanta, Georgia - Clearwave Corporation, the leading self-service patient registration kiosk and eligibility solution, today announced a partnership with MDprospects, the revolutionary product designed specifically for physicians to capture, communicate and convert patient prospects.

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Google Virtual Tours: An Example

Google Virtual Tours: An Example

Created on: Monday, August 12, 2013
Author: Glacial Multimedia Inc.

Tags: google virtual tour, online office tours, glacial multimedia

As reported previously (see November 21, 2012 article "Glacial Multimedia's Collaboration with Google Trusted Photographers Encourages Medical Facilities to Create Virtual Tours"), Glacial has partnered with Google Trusted Photographers to provide Google Virtual Tours. The premise is simple - Google extends their "Street View" from the street and directly into the interior of a business providing a 360 degree tour of the business for potential clients to view and talk through virtually.

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Why A Strong SEO Strategy is Highly Effective for LASIK Practices

Why A Strong SEO Strategy is Highly Effective for LASIK Practices

Created on: Friday, August 09, 2013
Author: Glacial Multimedia Inc.

Tags: seo strategy, internet marketing, optimization, lasik practices, paid search, social media, glacial

Organic Search Engine Optimization (SEO) is the science of making adjustments and modifications to a website in order to make the site rank higher for particular search terms on specific search engines with the ultimate purpose of increasing traffic to the website. SEO combines programming with logic and business strategy. It is more than just placing tags and links on a website, it is actually a blend of many variables. Each search engine uses complex algorithms to analyze these variables. Why should SEO be one of the first focuses of your Internet marketing planning? Are you maximizing your SEO potential?

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Glacial Multimedia Local Search Specialist, Darryl Quinlan featured in Search Engine Land

Glacial Multimedia Local Search Specialist, Darryl Quinlan featured in Search Engine Land

Created on: Friday, August 02, 2013
Author: Glacial Multimedia Inc.

Tags: local search optimization, client communication, glacial multimedia, search engine land

Darryl Quinlan discusses the importance of communicating and planning strategies and goals with new clients.

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Attachments

Search Engine Land (PDF FILE)

The Emergence of Social Factors in SEO

The Emergence of Social Factors in SEO

Created on: Wednesday, July 31, 2013
Author: Glacial Multimedia Inc.

Tags: seo, social media, off page elements, youtube, facebook, twitter, glacial multimedia

We have been hearing for the last year or so that social media factors and other off-page elements will be affecting SEO. At first, I was initially skeptical that search engines would place any amount of weight to social media factors, but after several experiences with websites doing very well with their social media sites, then succeeding in SEO, I am convinced there is a strong connection between the two.

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