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company Blog

stuff we learn about and want to share with you

We believe in sharing information. We believe in education. We believe in enlightenment. We believe in evolution

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Glacial Blog



Glacial Multimedia Local Search Specialist, Darryl Quinlan featured in Search Engine Land

Glacial Multimedia Local Search Specialist, Darryl Quinlan featured in Search Engine Land

Created on: Friday, August 02, 2013
Author: Glacial Multimedia Inc.

Tags: local search optimization, client communication, glacial multimedia, search engine land

Darryl Quinlan discusses the importance of communicating and planning strategies and goals with new clients.

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Attachments

Search Engine Land (PDF FILE)

The Emergence of Social Factors in SEO

The Emergence of Social Factors in SEO

Created on: Wednesday, July 31, 2013
Author: Glacial Multimedia Inc.

Tags: seo, social media, off page elements, youtube, facebook, twitter, glacial multimedia

We have been hearing for the last year or so that social media factors and other off-page elements will be affecting SEO. At first, I was initially skeptical that search engines would place any amount of weight to social media factors, but after several experiences with websites doing very well with their social media sites, then succeeding in SEO, I am convinced there is a strong connection between the two.

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Glacial Multimedia attending the AAO Annual Meeting in New Orleans this November

Glacial Multimedia attending the AAO Annual Meeting in New Orleans this November

Created on: Tuesday, July 23, 2013
Author: Glacial Multimedia Inc.

Tags: aao annual meeting, new orleans, glacial multimedia

Glacial Multimedia will be exhibiting at the AAO Annual Meeting coming up this November from the 16th through the 19th in New Orleans.

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Google changes its Local Search Categories

Google changes its Local Search Categories

Created on: Monday, July 08, 2013
Author: Glacial Multimedia Inc.

Tags: local search, optimization, google, categories, ranking, google+, glacial multimedia

The rumors are true, it is happening, in fact, it's happened. Welcome to the wonderful world of Google where change is the norm and the rest of us scramble to adapt.

(Read More)

Improve Your SEO Through Linking

Improve Your SEO Through Linking

Created on: Wednesday, May 29, 2013
Author: Glacial Multimedia Inc.

Tags: seo improvement, traffic building, linking, glacial multimedia

Linking is a great way to improve traffic to your website. Something to consider might be to seek out local organizations, media companies, or manufacturers that you have a relationship with and get them to link back to your website. You could use some of the link code examples below to help get you started.

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Attachments

Link Code Examples to Help Improve Your SEO (PDF FILE)

Glacial Multimedia\'s Local Search Manager, Darryl Quinlan featured in BrightLocal

Glacial Multimedia's Local Search Manager, Darryl Quinlan featured in BrightLocal

Created on: Friday, May 10, 2013
Author: Glacial Multimedia Inc.

Tags: local search optimization, client relationships, glacial multimedia

Glacial Multimedia's Local Search Manager, Darryl Quinlan discusses the importance of building close working relationships with clients.

(Read More)

Attachments

BrightLocal (PDF FILE)

A new study confirms that a Facebook fan is worth approximately $174

A new study confirms that a Facebook fan is worth approximately $174

Created on: Monday, April 22, 2013
Author: Holly Nunan

Tags: facebook fans, brand, ads, contests, social media maintenance, improvement, glacial multimedia

A new study by Syncapse, a social media marketing firm, has confirmed that a Facebook fan is worth approximately $174 to a brand, which is up 28% since 2010. The survey, based on data collected from more than 2,000 U.S. panelists in late January and early February, compared Facebook fans and non-fans and their corresponding product spending, brand loyalty, propensity to recommend, media value, cost of acquisition and brand affinity. Fans are obviously must more active in social media wherein the average Facebook fan is also following 10 brand pages at a given time. Three quarters of fans are likely to share good brand experiences and share promotions with their Facebook friends.

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Glacial Multimedia attending ASCRS ophthalmology symposium in San Francisco starting April 19th

Glacial Multimedia attending ASCRS ophthalmology symposium in San Francisco starting April 19th

Created on: Thursday, April 11, 2013
Author: Glacial Multimedia Inc.

Tags: ascrs ophthalmology symposium, glacial multimedia

For the 12th consecutive year, Glacial Multimedia Inc. will be exhibiting at the ASCRS (American Society of Cataract and Refractive Surgery). If you are going to ASCRS, please make plans to stop by the Glacial Multimedia booth #2641.

(Read More)

How To Gather more Followers By Utilizing a Facebook Likes Campaign

How To Gather more Followers By Utilizing a Facebook Likes Campaign

Created on: Friday, March 29, 2013
Author: Holly Nunan

Tags: social media, facebook, likes, campaign, glacial multimedia

When thinking about how to describe the world today, one word generally comes to mind: connected. Technology and social media have played a vital role in keeping us all connected. One such social media platform that has seen substantial growth is Facebook. These days everyone is engaging in marketing their business on Facebook. it is a great tool for businesses to build brand awareness, practice reputation management and engage with customers.

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Glacial Multimedia\'s Darryl Quinlan featured in BrightLocal

Glacial Multimedia's Darryl Quinlan featured in BrightLocal

Created on: Friday, March 15, 2013
Author: Glacial Multimedia Inc.

Tags: local search, optimization, strategies, glacial multimedia

Glacial Multimedia's Local Search Manager Darryl Quinlan discusses Local search and its relationships with clients in BrightLocal.

(Read More)

Attachments

(PDF FILE)

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