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Glacial Blog



Suggestions For a Successful Review Campaign

Suggestions For a Successful Review Campaign

Created on: Tuesday, August 21, 2012
Author: Holly Nunan

Tags: google+, local search, reviews, rankings, campaign, online, glacial multimedia

One of the highest ranking factors to Local Search is the number of reviews cited in your Google+ Local profile(s). In order to achieve the goal of ranking high in search results, your practice will want to consider an aggressive review generation campaign to increase the number of reviews cited by Google and the other search engines. While having a review page on your website is extremely beneficial, the job isn’t done once it’s created.

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Keeping Up Appearances: Why Social Media Maintenance Matters

Keeping Up Appearances: Why Social Media Maintenance Matters

Created on: Friday, August 03, 2012
Author: Holly Nunan

Tags: social media, facebook, twitter, youtube, blogs, google+, online marketing, reputation management

Despite the fact that social media is now a prominent force in everyone’s daily lives, there still seems to be a lot of confusion associated with the concept of social media maintenance. Maintaining social media sites requires a lot more attention than just posting an article or a photo every once in a while to a Facebook or Twitter page. To make sure a social media site is working properly for your practice you must monitor it daily and post engaging content on a regular basis that will ensure followers keep coming back – and eventually turn into leads for your practice. Here at Glacial Multimedia, our Social Media Department works on a variety of different levels when it comes to properly maintaining clients’ social media sites.

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10 Best Blogging Practices for the Medical Practice

10 Best Blogging Practices for the Medical Practice

Created on: Monday, July 16, 2012
Author: Karen Rogers

Tags: blogging, medical, practices, social media, strategy, posts, glacial multimedia

From engaging content to learning how to properly tag your blog, integrating your blog with your company website and much more, Karen Rogers discusses the 10 Best Blogging Practices for the Medical Practice.

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Google+ Local Replaces Google Places

Google+ Local Replaces Google Places

Created on: Wednesday, June 13, 2012
Author: Darryl Quinlan

Tags: google+, local search, google places

Google has merged Google+ business pages and Google Places listings. Are you prepared?

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Panda and Penguin Updates-What does this mean for Search Engine Optimization?

Panda and Penguin Updates-What does this mean for Search Engine Optimization?

Created on: Tuesday, May 15, 2012
Author: Michael Dobkowski, BA, MBA

Tags: seo, google, panda, penguin

Here are some notes about the Panda and Penguin update from this spring. These items indicate what Google is doing to create better, more relevant results for their visitors.

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Glacial Multimedia Inc. Attends ASCRS Ophthalmology Conference for 10th Year

Glacial Multimedia Inc. Attends ASCRS Ophthalmology Conference for 10th Year

Created on: Thursday, May 10, 2012
Author: Michael Dobkowski, BA, MBA

Tags: ascrs

Glacial Multimedia celebrates its 10th appearance at the annual ASCRS ophthalmology conference.

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Glacial Multimedia Inc. and William Lipham Embark on New Website Dedicated to Cosmetic Eye Surgery and Aesthetic Enhancements for better patient education

Glacial Multimedia Inc. and William Lipham Embark on New Website Dedicated to Cosmetic Eye Surgery and Aesthetic Enhancements for better patient education

Created on: Wednesday, May 09, 2012
Author: Michael Dobkowski, BA, MBA

Tags: william lipham md

Glacial Multimedia Inc. and William Lipham Embark on New Website Dedicated to Cosmetic Eye Surgery and Aesthetic Enhancements for better patient education

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Glacial Multimedia, Inc. Wins Outstanding Achievement In Website Development From Interactive Media Awards

Glacial Multimedia, Inc. Wins Outstanding Achievement In Website Development From Interactive Media Awards

Created on: Friday, April 06, 2012
Author: Glacial Multimedia Inc.

Tags: ima, awards, lexington eye associates

Glacial Multimedia, Inc. has won the 2012 IMA Outstanding Achievement Award for our Lexington Eye Associates website design!

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Medical Website Marketing: Creating Your Internet Marketing Road Map with Proven Strategies For Higher Website Conversions

Medical Website Marketing: Creating Your Internet Marketing Road Map with Proven Strategies For Higher Website Conversions

Created on: Thursday, March 29, 2012
Author: Michael Dobkowski, BA, MBA

Tags: internet marketing, conversions, seo, ppc, social media, mobile, video, local search, blog

What are the top endeavors for 2012 of your Internet marketing efforts? What roles will social media play in your practice and do you have dedicated staff? What is your game plan to target mobile users since the rise in mobile website traffic due to smart phones and tablets? What is your competition doing and how well are they positioned on the search engines? Is your website ready for 2012? Is it mobile compatible?

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Should You Be Worried About Google\'s New \

Should You Be Worried About Google's New "Semantic Search" Algorithm Change?

Created on: Tuesday, March 27, 2012
Author: Onur Birsen

Tags: google algorithms, seo

Google's latest algorithmic change is causing a stir in the SEO community. Is your SEO firm prepared to handle this shift, and what does it mean for your Practice's visibility in the search engines?

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