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company Blog

stuff we learn about and want to share with you

We believe in sharing information. We believe in education. We believe in enlightenment. We believe in evolution

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Glacial Blog



Google Analytics: In Plain English

Google Analytics: In Plain English

Created on: Monday, July 18, 2011
Author: Leona Vera

Tags: google analytics, online marketing, mims 2011, mdprospects

A brief and reader-friendly explanation of the Dashboard page of a Google Analytics Report. Glacial uses certain "benchmarks" to help you compare apples to apples, and we apply certain filters which narrow down the most important metrics in determining the actual return on marketing investment for your practice.

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The Social Media Buzzsaw: 3 Phases to Getting Social Media Buzzing At Your Practice

The Social Media Buzzsaw: 3 Phases to Getting Social Media Buzzing At Your Practice

Created on: Friday, July 08, 2011
Author: Glacial Multimedia Inc.

Tags: social media, facebook, twitter, youtube

Social media integration continues to be important for a solid online presence. Today, there are literally more forms of online marketing than there is with traditional marketing. Social media is now one of them and can have impact both in terms of visitor action and brand awareness for your prac...

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Don\'t Follow Social Media? Get an Expert to Guide You

Don't Follow Social Media? Get an Expert to Guide You

Created on: Tuesday, June 28, 2011
Author: Jeremy Lindemann

Tags: social media, facebook, twitter

For a business unfamiliar with the services that sites like Facebook provide, it is often a much more productive and fruitful move to partner with a seasoned internet marketing company to help plan and oversee the execution of your social media package. That way, you CAN attract the right kind of attention and generate viable leads instead of simply spinning your wheels.

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6 Benefits of Facebook to Enhance your Practice

6 Benefits of Facebook to Enhance your Practice

Created on: Wednesday, June 01, 2011
Author: Ashley Hopkins

Tags: social media, facebook, medical online marketing

I realize that to most medical practices Facebook may seem like a place where people go to complain about their day, put up pictures of their new baby, or find out who is having a birthday. You would be correct in these assumptions about personal Facebook use, but...

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Glacial Multimedia Attends 2011 Perspectives on Eye Care Hosted By Minnesota Eye Consultants

Glacial Multimedia Attends 2011 Perspectives on Eye Care Hosted By Minnesota Eye Consultants

Created on: Friday, May 20, 2011
Author: Ashley Hopkins

Tags: minnesota eye consultants, richard lindstrom, md

Minnesota Eye Consultants presents lectures from top ophthalmologists every year at their annual symposium. This year over 400 optometrists attended the event. Lectures by Elizabeth Davis, MD, Thomas Samuelson, MD, Sherman Reeves, MD, Ravid Hardten MD, and William Lipham, MD were nothing short of amazing.

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Dr. Stephen G. Slade M.D. Narrates Newly-Approved Laser Cataract Surgery

Created on: Tuesday, May 10, 2011

Tags: laser cataract surgery, stephen slade md, video

Dr. Stephen G. Slade M.D. ( www.visiontexas.com ), who performed the first Laser Cataract Surgery in the United States, narrates Laser Cataract Surgery.

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Stephen Slade MD Launches New Revolutionary Patient Education Website for Slade & Baker Vision

Created on: Thursday, May 05, 2011

Tags: stephen slade md, slade & baker vision, patient education

Dr. Stephen Slade, a world renowned ophthalmologist and a refractive surgery expert has recently completed work with Patient Education Concepts and Glacial Multimedia Inc. on a new website concept aimed at creating a better user experience and access to quality patient education. Stephen Slade...

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Glacial’s New Social Media Suite!

Glacial’s New Social Media Suite!

Created on: Thursday, April 28, 2011
Author: Ashley Hopkins

Tags: social media, facebook, twitter, youtube, blogs, online marketing

Social Media optimization is extremely important for businesses to keep their online presence, promote brand awareness, and customer engagement. In order to achieve this, we have created a 3-Phase project rollout that provides: comprehensive account set-up, customiz...

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How to Lose Your Listing in 5 Steps or Less

How to Lose Your Listing in 5 Steps or Less

Created on: Wednesday, April 20, 2011
Author: Katie Conroy

Tags: local search articles, local seo, google places

The world of Local Search is a fickle one. There is no easy step-by-step how-to guide that you can reference to get the perfect storm for number 1 results. But that doesn't mean there are not strategies you can learn from other people's mistakes. Avoid these top five, and you just might find your...

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Location Aware: The Importance of Local Search in 2011

Location Aware: The Importance of Local Search in 2011

Created on: Monday, March 07, 2011
Author: Katie Conroy

Tags: local search articles, local seo, google places

The confusion regarding local search continues to mount across the spectrum of small businesses and medical practices. As many people are simply trying to run their businesses and trying to keep up with emerging trends, understanding local search can be difficult and frustrating. Local search has...

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