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company Blog

stuff we learn about and want to share with you

We believe in sharing information. We believe in education. We believe in enlightenment. We believe in evolution

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Glacial Blog



Glacial Multimedia in 2016: A Year in Review (Infographic)

Glacial Multimedia in 2016: A Year in Review (Infographic)

Created on: Thursday, January 05, 2017
Author: Lacey Borders

Tags: 2016, infographic

2016 was definitely a pivotal year for Glacial. (INFOGRAPHIC)

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We Are Doing a Lot in 2017 (Podcast)

We Are Doing a Lot in 2017 (Podcast)

Created on: Tuesday, January 03, 2017
Author: Lacey Borders

Tags: 2017, trends

The year 2016 was chock-full of major world events, some good and some bad. After everything that happened this past year, it’s a safe bet that most of you want to crawl under a rock, curl up in a blanket and watch Netflix for the foreseeable future. Luckily, you have us here at Glacial to do all the thinking for you (at least when it comes to digital marketing.)

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The Newly-Approved SMILE Procedure: Does LASIK Have a Rival?

The Newly-Approved SMILE Procedure: Does LASIK Have a Rival?

Created on: Thursday, December 22, 2016
Author: Glacial Multimedia Inc.

Tags: smile, lasik

In September of 2016, the VisuMax® Small Incision Lenticule Extraction procedure (SMILE) from Zeiss was approved in the United States.

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4 Ways Your Outdated Website May Be Hurting Your Business

4 Ways Your Outdated Website May Be Hurting Your Business

Created on: Wednesday, December 07, 2016
Author: Bethany Powers

Tags: medical websites, web design

A website is the one tool that will work for your business 24 hours a day, every day of the year. Your website can act as a salesperson, a content marketer, customer support, and a coordinator. A well-designed website engages users, generates conversions and lets visitors know that your business commands respect. Then, there is the other side of the coin…

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Engagement Objects: How to Keep Potential Leads on Your Site

Engagement Objects: How to Keep Potential Leads on Your Site

Created on: Tuesday, December 06, 2016
Author: Sarah Gebler

Tags: engagement objects, lead generation

In the world of digital marketing, it’s not enough to just have a modern and gorgeous site. At a minimum, your site should be responsive on all devices, and easy to navigate. But when you get past the basics, it’s time to engage! What does it mean to engage people on your website? It means you need to make sure you have interactive objects on your site that keep them occupied and engaged.

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Top 5 Reputation Management Tips

Top 5 Reputation Management Tips

Created on: Friday, December 02, 2016
Author: Darryl Quinlan

Tags: reputation management

There are a million and one things a practice can do when it comes to managing your reputation. From having friendly office staff to providing a clean and open waiting area to following up with patients to get feedback on their visit. The list of the potential to-do’s that a practice is bombarded with seems endless. With that in mind, we’ve decided to help wade through the plethora of advice you get inundated with each week and point out five rather important “big picture” reputation issues you should consider.

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Should You Be Using Competitor Names as Keywords?

Should You Be Using Competitor Names as Keywords?

Created on: Tuesday, November 29, 2016
Author: Amanda Stacey

Tags: keywords, paid search, google ads

Using your competitor's name in your keywords list has been a long standing battle in the paid search realm with one side advocating it and the other condemning it. Naturally, if someone is searching online for your direct competitor you may reason that they could use your services too, which is absolutely true. However, there are pros and cons to this approach and Glacial does not recommend it for everyone.

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How Google\'s New Algorithm May Change Your SEO

How Google's New Algorithm May Change Your SEO

Created on: Wednesday, November 23, 2016
Author: Andy Hercock

Tags: seo, google algorithm

As we’ve stated before, the one thing you can rely on in the world of SEO is change - our friends at Google are always hard at work making sure that online searches return relevant results, and these searches are powered by an algorithm that is constantly being updated.

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Event Marketing Tool-Kit: Top Tips to Avoid an Empty Room

Event Marketing Tool-Kit: Top Tips to Avoid an Empty Room

Created on: Monday, November 21, 2016
Author: Bethany Powers

Tags: event marketing

Glacial Multimedia has helped countless practices advertise and prepare for their big community moments, and we’ve picked up some useful tips along the way that are proven to help keep you from facing an empty room.

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Boost Your Leads, SEO and Reputation Management with Healthgrades

Boost Your Leads, SEO and Reputation Management with Healthgrades

Created on: Thursday, November 17, 2016
Author: Hannah Whitten

Tags: healthgrades, reputation management, seo, lead generation

You’ve probably heard the Glacial team ranting and raving about Healthgrades Premium Profiles for almost a year now. But do you know why we love this premium program so much? Leads. Reputation management. Search engine optimization. Those are three of the biggest stressors that we hear from our clients, and rightfully so.

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