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company Blog

stuff we learn about and want to share with you

We believe in sharing information. We believe in education. We believe in enlightenment. We believe in evolution

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Glacial Blog



“New” Social Media: Becoming a Digital Advocate in 2017

“New” Social Media: Becoming a Digital Advocate in 2017

Created on: Thursday, November 03, 2016
Author: Lauren Garrard

Tags: social media, social media marketing, instagram, snapchat, facebook

We are continually getting closer to the year 2020 – it’s time to start thinking of your 20/20 eye acuity puns. More importantly, it’s time to reevaluate your social media presence as both a business and a healthcare practice.

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Online Scheduler vs. Request An Appointment Form: Which One Works Best?

Online Scheduler vs. Request An Appointment Form: Which One Works Best?

Created on: Tuesday, November 01, 2016
Author: Hannah Whitten

Tags: online forms, online scheduler, request an appointment

There have been tons of questions regarding online appointment scheduling for medical practices. It’s going to be more time consuming for staff, right? Will no-shows increase? Will anyone use it?

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Introducing Podcasts by Glacial Multimedia - Exclusively Available on our App!

Introducing Podcasts by Glacial Multimedia - Exclusively Available on our App!

Created on: Thursday, October 13, 2016
Author: Glacial Multimedia Inc.

Tags: podcasts, app, internet marketing

Glacial Multimedia is excited to announce the release of our brand new podcast series. Exclusively available on our new app, our podcasts give you insight into industry trends like branding in the digital world, online reputation management, new social media and millennial marketing.

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New Symfony IOL Approved as First Presbyopia Correcting Lens

New Symfony IOL Approved as First Presbyopia Correcting Lens

Created on: Friday, September 16, 2016
Author: Glacial Multimedia Inc.

Tags: symfony iol, presbyopia

On July 15th, 2016, the FDA approved a brand new intraocular lens for use during cataract surgery. Since then, this brand new IOL has been making a big splash in the world of ophthalmology. Learn more about this amazing new technology and what it means for our clients here at Glacial!

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A Beginners Guide to Instagram for Healthcare Practices

A Beginners Guide to Instagram for Healthcare Practices

Created on: Friday, September 09, 2016
Author: Lacey Borders

Tags: social media, marketing, instagram, healthcare

Instagram. This fast growing, hashtag-laden photo and video sharing app can be mystifying to some. However, when used correctly, it can make a world of difference for your practice. Learning to properly use Instagram can present a steep learning curve, but I promise it’s worth it.

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Glacial Multimedia, Inc Launches Responsive UCLA Laser Refractive Center Website

Glacial Multimedia, Inc Launches Responsive UCLA Laser Refractive Center Website

Created on: Tuesday, August 16, 2016
Author: Glacial Multimedia Inc.

Tags: new website, responsive design

Glacial Multimedia is proud to announce the recent launch of the UCLA Laser Refractive Center’s brand new website. The Web Development and Production teams here at Glacial Multimedia have worked diligently to create a clean, modern and fully-responsive design that will best serve UCLA as well as its patients and staff alike.

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Expanded Text Ads - Don’t Miss Out on AdWord’s biggest change in 15 years

Expanded Text Ads - Don’t Miss Out on AdWord’s biggest change in 15 years

Created on: Monday, July 25, 2016
Author: Glacial Multimedia Inc.

Tags: adwords, paid search

Earlier this year, Google announced one of the biggest changes to AdWords in the last decade - Expanded Text Ads, or ETA’s. These new ads effectively double the text limitations of the current generation ads, allowing far more creative freedom in ad creation. On Tuesday the 26th, all accounts across AdWords will be able to utilize ETA’s.

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Google Premier Partner: What Does it Mean?

Google Premier Partner: What Does it Mean?

Created on: Thursday, July 14, 2016
Author: Glacial Multimedia Inc.

Tags: adwords, paid search

Glacial Multimedia, long-time Google Partner Agency, was recently awarded to Google’s new top-tier of Partnership status, Google Premier Partner.

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Why Blogs Matter, and Why You Should Write Them Correctly

Why Blogs Matter, and Why You Should Write Them Correctly

Created on: Tuesday, June 28, 2016
Author: Andy Hercock

Tags: seo, blogs

In the ever-changing world of SEO, one fundamental principle has remained constant - the need for new, fresh content on your website. While it's neither practical nor advisable to rewrite the site's main content on a regular basis, there is a safer and much more effective tool at your disposal to accomplish this goal: the humble blog. It’s a tool that almost everyone is aware of and yet one which most people don’t use correctly, if at all. Let's start with the basics.

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Glacial Multimedia Inc. and iMedicWare, Inc., Announce Their New Technology/Marketing Partnership

Glacial Multimedia Inc. and iMedicWare, Inc., Announce Their New Technology/Marketing Partnership

Created on: Friday, June 17, 2016
Author: Michael Dobkowski, BA, MBA

Tags: lead management, digital media

iMedicWare, Inc. and Glacial Multimedia Inc., are announcing a technology/marketing partnership and integration program for the benefit of Ophthalmology practices. iMedicWare, Inc. is a leading provider of certified EMR/EPM and ASC software specifically designed for and created by ophthalmic professionals. Glacial Multimedia Inc., also catered to the field of ophthalmology, is an Internet marketing, website development and software firm. The partnership provides mutual customers with comprehensive strategic integrations, time savings, security measures, focused ophthalmic technical planning, and more. This partnership will make practice level systems work more smooth and efficiently.

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