arrow 1 arrow 2
54c6a2323d5e25a202c7d60f_arrow.png 54c6a2749da8dba102bcbc44_arrow_2.png
54c6c76d079b5fbd7b9a4868_glacial_seal_2.png

company Blog

stuff we learn about and want to share with you

We believe in sharing information. We believe in education. We believe in enlightenment. We believe in evolution

550334045885f7ec108c9d28_icon_blog_orange.png

Glacial Blog



Wistia Announces the Birth of Vulcan: The Future of Video Marketing

Wistia Announces the Birth of Vulcan: The Future of Video Marketing

Created on: Thursday, June 16, 2016
Author: Glacial Multimedia Inc.

Tags: wistia, video marketing

As the foundation of online content marketing continues to expand, thousands of businesses continue to push out bulk content in hopes of gaining some sort of visibility. However, here at Glacial, content - (and text) - overloading is a tactic of the past. Your leads can, and will, exit your site if they do not easily and quickly find what they’re looking for.

(Read More)

Glacial Multimedia is Proud to Announce Our Newest Partnership - MDIdentity

Glacial Multimedia is Proud to Announce Our Newest Partnership - MDIdentity

Created on: Tuesday, April 19, 2016
Author: Glacial Multimedia Inc.

Tags: mdidentity, reputation management

Glacial Multimedia is proud to announce their latest partnership launching this year at ASCRS. Introducing MDIdentity! A robust reputation management platform that allows you to put your reputation back in the hands of the people to whom it matters most – you.

(Read More)

Confirmed: Google Prefers Responsive Websites

Confirmed: Google Prefers Responsive Websites

Created on: Tuesday, March 08, 2016
Author: Glacial Multimedia Inc.

Tags: mobile friendliness, responsive website design, seo, online market trends

A surprisingly quiet announcement, Google has confirmed what web and SEO specialists have been speculating for a long time: responsive websites are the preferred website design pattern of the world’s most popular search engine.rnrnJust shy of a year ago, Google announced that they would be taking mobile friendliness into serious account as a ranking symbol, stating that it “will have a significant impact in our search results”. The gist? If your website is not mobile friendly, you may see a dip in your search engine results on mobile devices. This was a big announcement, but no surprise with mobile use skyrocketing over the past several years.

(Read More)

Glacial Multimedia Proudly Announces The Start Of A New and Exciting Partnership!

Glacial Multimedia Proudly Announces The Start Of A New and Exciting Partnership!

Created on: Monday, February 01, 2016
Author: Glacial Multimedia Inc.

Tags: healthgrades

It is no secret that Glacial Multimedia is focused on Doctors, and more so on finding ways to help medical practices connect with their patients effectively online. The websites we build are designed to best suit the fields of ophthalmology, dentistry, cosmetic surgery, and more. Just in the past year we’ve launched several new platforms and specialty services to help connect our clients with their patients, convert prospects into patients, and to help practices take charge of their online reputation.

(Read More)

SEM - Paid Search Case Study Related to Lead Generation

SEM - Paid Search Case Study Related to Lead Generation

Created on: Friday, January 29, 2016
Author: Glacial Multimedia Inc.

Tags: paid search, ppc, lasik

At Glacial Multimedia we have been getting a lot of requests for information regarding paid search for LASIK and Ophthalmology practices so we decided to look at a few cases. We wanted to share the characteristics of successful paid search endeavors so that you may learn about what works for the sake of somewhat emulating them.

(Read More)

Why Paid Search Was Big At Glacial In 2015

Why Paid Search Was Big At Glacial In 2015

Created on: Wednesday, January 27, 2016
Author: Glacial Multimedia Inc.

Tags: paid search, adwords, google

For Glacial, Paid Search was the fastest growing specialty service in 2015 - for good reason. All of our services work in harmony, of course, to improve your online presence and make it easier for people to find your business. Paid Search, however, stands out for a number of reasons.

(Read More)

Top 5 Internet Marketing Strategies of 2016

Top 5 Internet Marketing Strategies of 2016

Created on: Friday, January 15, 2016
Author: Glacial Multimedia Inc.

Tags: internet marketing tips 2016

It's the New Year! We hope spicing up your internet marketing was a part of your resolution this year, because we have excellent recommendations! Read on to learn about 5 Top Internet Marketing Tips of 2016!

(Read More)

Google+ and Local Part Ways

Google+ and Local Part Ways

Created on: Monday, November 30, 2015
Author: Glacial Multimedia Inc.

Tags: local, local search, google+, social media, reviews

Google changes all the time; continuously in truth and that is not going to change. We often forget that Google is a company providing services like any other company and that like other companies they are free to do pretty much anything they wish with their own services and products. Yet because their products and services effect so many of us we feel attached to them more than others and thus we get a bit twitchy when things change. Sadly, we have to get used to it. Fortunately for you, we are here to help you through the ever changing world of Google so let’s talk about the latest changes – The parting of Local and Google+.

(Read More)

Blogs: Your Secret Weapon to SEO Success

Blogs: Your Secret Weapon to SEO Success

Created on: Monday, November 02, 2015
Author: Glacial Multimedia Inc.

Tags: search engine optimization, blogs, social media, online marketing

You don’t have a blog on your website. Or maybe you do, but your practice just isn’t utilizing it- no big deal, right? Wrong.

Let me back-track. We talk about Google a lot here at Glacial Multimedia. You’ve probably heard us say, “Google likes this”, or “Google doesn’t like that”. Maybe you’ve even heard one of my co-worker’s favorites: “it’s Google’s sandbox, and we’re all just playing in it.” We spend a lot of time discussing and monitoring how Google works because it far outranks any other search tool, and chances are, your patients and prospects are searching for their medical needs using this behemoth of a search engine.

We’ve learned a lot, and there’s one thing we know for sure: Google loves blogs.

(Read More)

Happy Birthday, Google AdWords!

Happy Birthday, Google AdWords!

Created on: Wednesday, October 28, 2015
Author: Glacial Multimedia Inc.

Tags: happy birthday, google, adwords

AdWords launched in October of 2000 with the intent of connecting businesses of all sizes with consumers who were rapidly turning their attention online. With our Google certified AdWords specialists and as a Badged Google Partner, Glacial Multimedia has a great working relationship with Google. We were proud to present with Google at the American-European Congress of Ophthalmic Surgery and our dedicated Google Agency team has helped provide our customers with an incredible service.

(Read More)

sidebar