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company Blog

stuff we learn about and want to share with you

We believe in sharing information. We believe in education. We believe in enlightenment. We believe in evolution

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Glacial Blog



Expanded Text Ads - Don’t Miss Out on AdWord’s biggest change in 15 years

Expanded Text Ads - Don’t Miss Out on AdWord’s biggest change in 15 years

Created on: Monday, July 25, 2016
Author: Glacial Multimedia Inc.

Tags: adwords, paid search

Earlier this year, Google announced one of the biggest changes to AdWords in the last decade - Expanded Text Ads, or ETA’s. These new ads effectively double the text limitations of the current generation ads, allowing far more creative freedom in ad creation. On Tuesday the 26th, all accounts across AdWords will be able to utilize ETA’s.

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Google Premier Partner: What Does it Mean?

Google Premier Partner: What Does it Mean?

Created on: Thursday, July 14, 2016
Author: Glacial Multimedia Inc.

Tags: adwords, paid search

Glacial Multimedia, long-time Google Partner Agency, was recently awarded to Google’s new top-tier of Partnership status, Google Premier Partner.

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Why Blogs Matter, and Why You Should Write Them Correctly

Why Blogs Matter, and Why You Should Write Them Correctly

Created on: Tuesday, June 28, 2016
Author: Andy Hercock

Tags: seo, blogs

In the ever-changing world of SEO, one fundamental principle has remained constant - the need for new, fresh content on your website. While it's neither practical nor advisable to rewrite the site's main content on a regular basis, there is a safer and much more effective tool at your disposal to accomplish this goal: the humble blog. It’s a tool that almost everyone is aware of and yet one which most people don’t use correctly, if at all. Let's start with the basics.

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Glacial Multimedia Inc. and iMedicWare, Inc., Announce Their New Technology/Marketing Partnership

Glacial Multimedia Inc. and iMedicWare, Inc., Announce Their New Technology/Marketing Partnership

Created on: Friday, June 17, 2016
Author: Michael Dobkowski, BA, MBA

Tags: lead management, digital media

iMedicWare, Inc. and Glacial Multimedia Inc., are announcing a technology/marketing partnership and integration program for the benefit of Ophthalmology practices. iMedicWare, Inc. is a leading provider of certified EMR/EPM and ASC software specifically designed for and created by ophthalmic professionals. Glacial Multimedia Inc., also catered to the field of ophthalmology, is an Internet marketing, website development and software firm. The partnership provides mutual customers with comprehensive strategic integrations, time savings, security measures, focused ophthalmic technical planning, and more. This partnership will make practice level systems work more smooth and efficiently.

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Wistia Announces the Birth of Vulcan: The Future of Video Marketing

Wistia Announces the Birth of Vulcan: The Future of Video Marketing

Created on: Thursday, June 16, 2016
Author: Glacial Multimedia Inc.

Tags: wistia, video marketing

As the foundation of online content marketing continues to expand, thousands of businesses continue to push out bulk content in hopes of gaining some sort of visibility. However, here at Glacial, content - (and text) - overloading is a tactic of the past. Your leads can, and will, exit your site if they do not easily and quickly find what they’re looking for.

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Glacial Multimedia is Proud to Announce Our Newest Partnership - MDIdentity

Glacial Multimedia is Proud to Announce Our Newest Partnership - MDIdentity

Created on: Tuesday, April 19, 2016
Author: Glacial Multimedia Inc.

Tags: mdidentity, reputation management

Glacial Multimedia is proud to announce their latest partnership launching this year at ASCRS. Introducing MDIdentity! A robust reputation management platform that allows you to put your reputation back in the hands of the people to whom it matters most – you.

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Confirmed: Google Prefers Responsive Websites

Confirmed: Google Prefers Responsive Websites

Created on: Tuesday, March 08, 2016
Author: Glacial Multimedia Inc.

Tags: mobile friendliness, responsive website design, seo, online market trends

A surprisingly quiet announcement, Google has confirmed what web and SEO specialists have been speculating for a long time: responsive websites are the preferred website design pattern of the world’s most popular search engine.rnrnJust shy of a year ago, Google announced that they would be taking mobile friendliness into serious account as a ranking symbol, stating that it “will have a significant impact in our search results”. The gist? If your website is not mobile friendly, you may see a dip in your search engine results on mobile devices. This was a big announcement, but no surprise with mobile use skyrocketing over the past several years.

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Glacial Multimedia Proudly Announces The Start Of A New and Exciting Partnership!

Glacial Multimedia Proudly Announces The Start Of A New and Exciting Partnership!

Created on: Monday, February 01, 2016
Author: Glacial Multimedia Inc.

Tags: healthgrades

It is no secret that Glacial Multimedia is focused on Doctors, and more so on finding ways to help medical practices connect with their patients effectively online. The websites we build are designed to best suit the fields of ophthalmology, dentistry, cosmetic surgery, and more. Just in the past year we’ve launched several new platforms and specialty services to help connect our clients with their patients, convert prospects into patients, and to help practices take charge of their online reputation.

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SEM - Paid Search Case Study Related to Lead Generation

SEM - Paid Search Case Study Related to Lead Generation

Created on: Friday, January 29, 2016
Author: Glacial Multimedia Inc.

Tags: paid search, ppc, lasik

At Glacial Multimedia we have been getting a lot of requests for information regarding paid search for LASIK and Ophthalmology practices so we decided to look at a few cases. We wanted to share the characteristics of successful paid search endeavors so that you may learn about what works for the sake of somewhat emulating them.

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Why Paid Search Was Big At Glacial In 2015

Why Paid Search Was Big At Glacial In 2015

Created on: Wednesday, January 27, 2016
Author: Glacial Multimedia Inc.

Tags: paid search, adwords, google

For Glacial, Paid Search was the fastest growing specialty service in 2015 - for good reason. All of our services work in harmony, of course, to improve your online presence and make it easier for people to find your business. Paid Search, however, stands out for a number of reasons.

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