Glacial Multimedia Inc., recently embarked on a study with CareCredit and 60 ophthalmology practices to try and understand what putting the best foot forward could do to traffic. Our findings were astonishing. Oftentimes financing was not even there, hard to find or involving a sentence with very little information. In most cases it was easy to see how this could be improved. The question then became…what type of modality would we use and would this make a difference in traffic? For the purpose of this task we assumed that if we get more qualified traffic that we would inevitably attract more patients. What did we learn? Read the full blog to find out!