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company Blog

stuff we learn about and want to share with you

We believe in sharing information. We believe in education. We believe in enlightenment. We believe in evolution

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Glacial Blog



10 Steps For Better Website Financing Engagement

10 Steps For Better Website Financing Engagement

Created on: Monday, July 27, 2015
Author: Glacial Multimedia Inc.

Tags: website financing engagement, slides, search engine optimization, blog, social media

Glacial Multimedia Inc., recently embarked on a study with CareCredit and 60 ophthalmology practices to try and understand what putting the best foot forward could do to traffic. Our findings were astonishing. Oftentimes financing was not even there, hard to find or involving a sentence with very little information. In most cases it was easy to see how this could be improved. The question then became…what type of modality would we use and would this make a difference in traffic? For the purpose of this task we assumed that if we get more qualified traffic that we would inevitably attract more patients. What did we learn? Read the full blog to find out!

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How to Properly Market Online to Millennials (Written by a Millennial)

How to Properly Market Online to Millennials (Written by a Millennial)

Created on: Thursday, June 04, 2015
Author: Glacial Multimedia Inc.

Tags: online marketing, internet marketing, millennials, social media, website development

You’re probably wondering what a 24 year old millennial can tell you about how internet marketing and advanced strategy can help you capture your audience online. Don’t worry- I understand your doubts. However, I have been internet marketing since I was 14 without even knowing it. I built my first website for my lawn mowing business, allowing my neighbors to schedule appointments and access my services with ease. As I aged, I realized what I was doing and found I had a passion (and a term) for what I was doing- internet marketing. By 17 I was running internet and social marketing for a very successful restaurant, for which I have established a successful marketing campaign. Now I represent 55 practices throughout the US, and am personally in charge of establishing all new practices for the company. I work with over 100 physicians from ophthalmologists, dentists, plastic surgeons, spinal surgeons, and many more.

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Medical Website Design Experts Glacial Multimedia Win (IMA) Interactive Media Awards Best in Class Healthcare Website Award!

Medical Website Design Experts Glacial Multimedia Win (IMA) Interactive Media Awards Best in Class Healthcare Website Award!

Created on: Thursday, May 14, 2015
Author: Glacial Multimedia Inc.

Tags: medical website design award

We are deeply grateful to announce that Glacial Multimedia has been awarded the 2015 Interactive Media Awards “Best in Class” Healthcare Website Award! The website selected was the Southwestern Eye Center website project, which is a progressive ophthalmology practice with locations in...

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QualSight, An Additional Source of LASIK Patients

QualSight, An Additional Source of LASIK Patients

Created on: Tuesday, May 12, 2015
Author: Glacial Multimedia Inc.

Tags: qualsight lasik, vision correction surgery, lasik insurance, patients, ophthalmology practices

LASIK eye surgery remains one of the most popular elective surgeries in America. Thanks to twenty years' worth of experience and technological enhancements, today's LASIK surgeons consistently achieve excellent results. From the baby boomers with presbyopia to young adults, LASIK surgery appeals to a wide variety of patients who view the procedure as a safe and convenient way to correct their vision correction problems.

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Glacial Multimedia & MDprospects at ASCRS/ASOA in San Diego

Glacial Multimedia & MDprospects at ASCRS/ASOA in San Diego

Created on: Wednesday, April 15, 2015
Author: Glacial Multimedia Inc.

Tags: ascrs 2015, asoa 2015, san diego, california, website optimization

Both Glacial Multimedia & MDprospects are excited to be heading to San Diego for the ASCRS/ASOA show! If you or your doctors plan to attend the show, we encourage you to stop by our booth and meet our team! We will have some great show-only specials and can review your Internet marketing plans and your site's mobile friendliness in person!

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Google Wants You To

Google Wants You To "Get Friendly" With Mobile Users, Glacial Can Show You How

Created on: Wednesday, April 15, 2015
Author: Glacial Multimedia Inc.

Tags: seo, website performance, google update, mobile devices, tablets

In late April 2015, Google is making some changes to how they prioritize sites as they are searched on phones, tablets and other mobile devices. This effort is another in a long line of updates that the search engine giant has developed to provide the best in results and relevant content for users across the world. Our expert team of specialists at Glacial Multimedia wants to help prepare you, our associates and clients, to maximize SEO and website performance during this mobile evolution.

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Glacial Multimedia is proud to announce the addition of a new member to our Glacial Family -- Matt Weyand!

Glacial Multimedia is proud to announce the addition of a new member to our Glacial Family -- Matt Weyand!

Created on: Monday, March 09, 2015
Author: Glacial Multimedia Inc.

Tags: enhanced search team, social media, adwords, seo, local search

Matt was selected from a vast pool of highly qualified applicants to support Glacial's Enhanced Search Team. After a lengthy and intense interview and selection process, the team realized there was a clear choice, and that choice was Matt Weyand. The Glacial Team is thrilled to have this wonderful person step up and provide them with the assistance they need.

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Google's new photo guidelines: Improved user experience and greater branding control

Google's new photo guidelines: Improved user experience and greater branding control

Created on: Wednesday, February 25, 2015
Author: Darryl Quinlan

Tags: google photo guidelines, local search, business branding, google+

Recently Google updated their photo guidelines and layout in their Google+ pages. The upgrade greatly improves the user experience and helps a business brand themselves in a fuller, more impactful way through the web.

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Medical Website Design Trends in 2015

Medical Website Design Trends in 2015

Created on: Monday, January 26, 2015
Author: Glacial Multimedia Inc.

Tags: medical website design trends, responsive, adaptive, mobile, social media, lead management, parallax

By now most of you have probably heard the phrase medical responsive website design. There is no doubt going into 2015 that this is where website design is still headed. However, there appears to be lots of confusion as to how responsive websites work, and how they differ from adaptive and mobile websites in terms of usability and maintenance requirements.

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Easy Drops: Free Smartphone App Helps Patients Manage Eye Drops

Easy Drops: Free Smartphone App Helps Patients Manage Eye Drops

Created on: Thursday, January 15, 2015
Author: Glacial Multimedia Inc.

Tags: easy drops app, eye surgery, cataract surgery, lasik, glaucoma surgery, eye drops, ophthalmology

There is a new smartphone app recently developed by some ophthalmologists called Easy Drops that enables physicians to program drop protocols for eye surgeries, including cataract surgery, LASIK eye surgery and glaucoma. This is a one of a kind application available for download via the iTunes store. The Android version of the app is near release and will enable use on various smartphone systems. Feel free to read below to get a better understanding of how this app can potentially change adherence to drop instructions.

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