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Glacial Blog



Inbound Marketing for Ophthalmology Makes Sense...

Inbound Marketing for Ophthalmology Makes Sense...

Created on: Thursday, January 08, 2015
Author: Glacial Multimedia Inc.

Tags: inbound marketing, ophthalmology, blogging, video distribution, newsletters, social media marketing

Many ophthalmology practices and other physicians have a general distaste for marketing and some of the cheesy things that can often go along with it. So to say that your practice should be marketing might seem awkward. Take a moment to read this article and understand why an inbound marketing strategy can be tasteful and effective at the same time. Regardless of your thoughts on marketing, the ethics of it and its overall appropriateness, the fact remains that if you want to build your practice you should be investing in some level of marketing.

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Google's Panda 4.1 Update Rolls Out

Google's Panda 4.1 Update Rolls Out

Created on: Saturday, October 18, 2014
Author: Glacial Multimedia Inc.

Tags: google, seo, panda, algorithm, search

Danny Sullivan tagged it as Panda 4.1, and everybody is talking about Google's new algoritm update. The update primarily focuses on addressing issues such as Security Warnings, Popup Ads, Forced Downloads and more...

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Video SEO: Getting The Most Out Of Your Online Videos

Video SEO: Getting The Most Out Of Your Online Videos

Created on: Thursday, September 25, 2014
Author: Glacial Multimedia Inc.

Tags: video seo, video

Research shows Google prefers videos to other search results. Video SEO is the process of using various techniques to make a video rank better and higher in search results for select topics and keywords. Written by Onur Birsen.

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Yelp Now Legally Allowed to Manipulate a Business Rating

Yelp Now Legally Allowed to Manipulate a Business Rating

Created on: Tuesday, September 23, 2014
Author: Darryl Quinlan

Tags: yelp, business ratings, business reviews, manipulation of business reviews, reputation management

Recently a landmark decision was handed down by the United States Court of Appeals for the Ninth Circuit. The case was a class action lawsuit headed by Boris Y. Levitt, business owner in Northern California, and was accusing Yelp! of extortion or attempted extortion of advertising payments by manipulating the business' reviews and ratings. This wasn't the first time Yelp had been accused of this practice, heck, it wasn't even the fifth time, and yet again Yelp won as the court ruled that "the business owners failed sufficiently to allege that Yelp wrongfully threatened economic loss by manipulating user reviews." A link to the actual court case follows this article.

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Creating Your Online Video Strategy

Creating Your Online Video Strategy

Created on: Monday, September 22, 2014
Author: Glacial Multimedia Inc.

Tags: online video strategy, internet marketing, youtube, vimeo, social media, email campaign

Developing a web video program or strategy out of thin air can almost seem impossible. People are often overwhelmed, having no idea where to start. Rest assured that Glacial is here to help. Here are our recommendations on how to get started. We recommend beginning with a few questions to get you started down the right path.

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Rackspace Solve Conference

Rackspace Solve Conference

Created on: Friday, September 19, 2014
Author: Glacial Multimedia Inc.

Tags: rackspace, hosting data and information, business branding

Rackspace Solve was a conference hosted by Rackspace - a leading technical company specializing in hosting data and information, particularly websites. The conference was held in the beautiful Cirpriani building on Wall Street in the heart of New York City. The conference was free and open to the public. The host for the day was Rackspace CTO,John Engates.

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Web Video - The New Standard

Web Video - The New Standard

Created on: Friday, September 19, 2014
Author: Glacial Multimedia Inc.

Tags: online video, website content, internet marketing, social media, branding mediums

It seems like every article lately on Internet marketing involves some discussion on web video and how you should be using this to engage your customers. Glacial's Michael Dobkowski agrees that most people would rather watch a video than have to read a page full of text. In fact, online video is gaining strength as a source for content on websites, social media sites and online branding mediums. Since online video is quickly becoming commonplace for information distribution, small businesses that lack this in their internet marketing strategy may lose potential business without this vital piece of customer engagement.

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Court Ruling Determines Yelp is Not Obligated to Publish Positive Reviews

Court Ruling Determines Yelp is Not Obligated to Publish Positive Reviews

Created on: Monday, September 08, 2014
Author: Glacial Multimedia Inc.

Tags: yelp, positive reviews for small businesses, economic extortion, court ruling

The question has been raised many times before: Do small business owners have a right to have positive reviews appear on their Yelp page? According to a recent federal appeals court ruling, the answer is no. The case, which was brought by small business owners claiming that Yelp extorted advertising payments from them to manipulate reviews on the site, was thrown out by a judge on Thursday.

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Google Algorithm Update -

Google Algorithm Update - "Pigeon" and the inevitable fallout and change.

Created on: Thursday, August 21, 2014
Author: Darryl Quinlan

Tags: google algorithm update, third party listings, citations, search results

Many of you have probably heard or read about Google letting loose a new update to their search algorithm. The update dubbed "pigeon" is being closely watched and the debates are fast and furious as to what the changes are and mean. Glacial Multimedia's Darryl Quinlan takes a moment to help cut through a lot of the chatter and give you what is known and highlight what all the experts agree are established facts at this point. We are of course talking Google here so all information is subject to change, and by the time you finish reading this, it might already have.

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Large-scale security vulnerability in WordPress has potential to bring down websites and even servers

Large-scale security vulnerability in WordPress has potential to bring down websites and even servers

Created on: Thursday, August 07, 2014
Author: Glacial Multimedia Inc.

Tags: wordpress, , drupal, security vulnerability, website and server access, application software updates

If your website runs on a WordPress installation or on Drupal, you should consider updating your software immediately.

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