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stuff we learn about and want to share with you

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Glacial Blog



Tips to Improve Your Practice's Facebook Page

Tips to Improve Your Practice's Facebook Page

Created on: Monday, June 02, 2014
Author: Glacial Multimedia Inc.

Tags: facebook business page optimization, custom graphics, branding, custom url, social media

Everyone wants to get the most out of their Facebook business page, but do you know which elements make up a compelling profile on the social media network? There are a lot of different factors that go into creating a successful Facebook business page and many of those share common elements. From adding a clear cover photo to completing your page's About Section, here are a few easy tips to help you make the most of your practice's Facebook page.

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Yahoo Free Basic Business Listings - Support No Longer Offered

Yahoo Free Basic Business Listings - Support No Longer Offered

Created on: Tuesday, May 27, 2014
Author: Darryl Quinlan

Tags: yahoo free basic business listings, local search, yelp partnership, business profiles

Earlier this month Yahoo announced the following: "Important update: Assisted support is no longer offered for Local Basic clients. If you are a Local Basic client, please visit the help pages for support. If you are a Local Basic client, and your listing has been pending editorial review for more than 30 days, you can inquire about your listing status using the Local Listings Help Form..."

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Internet Explorer Security Issue

Internet Explorer Security Issue

Created on: Monday, April 28, 2014
Author: Glacial Multimedia Inc.

Tags: microsoft\'s internet explorer, security issue, web browser, glacial multimedia

Due to the recent announcement from government officials on a security issue with certain version of Microsoft's Internet Explorer, it is being suggested that users find an alternative to the web browser. Other popular and secure browsers available as free downloads are Google Chrome, Mozilla Firefox and Opera.

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The Importance of Online Reviews

The Importance of Online Reviews

Created on: Monday, April 21, 2014
Author: Michael Dobkowski, BA, MBA

Tags: online reviews, reputation management, brand awareness, glacial multimedia, review us online

According to an article by Forrester Research, online reviews are very important. Next to word of mouth and professional review magazines, like consumer reports, online reviews are the third most likely source to get a consumer action for your product or service.

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MDprospects - The Value of Task Management

MDprospects - The Value of Task Management

Created on: Monday, April 21, 2014
Author: Glacial Multimedia Inc.

Tags: lead, lasik, physicians, lead management, conversion, roii

“Not now” buyers can dominate inquires from your website. They are curious on your service, would like to know more, but are not ready to commit to a consultation.

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Why Responsive Website Design is Taking Over!

Why Responsive Website Design is Taking Over!

Created on: Monday, April 21, 2014
Author: Glacial Multimedia Inc.

Tags: responsive website design, screen resolution, mobile devices, tablets, seo, glacial multimedia

Everyday, the number of electronic devices, platforms, and browsers that need to work with your site grows. Over the last few years the popularity of mobile devices and tablets has been growing at an astounding rate. More people simply prefer to browse the web with these new devices instead of traditional desktop computers. It is estimated that mobile browsing will overtake desktop browsing by the end of 2014. Nowadays, mobile devices come in all shapes and sizes so it is difficult to tailor design a website that fits each screen resolution. This is the start of where responsive website design starts to play a role.

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Become Found!

Become Found!

Created on: Thursday, April 17, 2014
Author: Glacial Multimedia Inc.

Tags: online marketing, local search, paid search campaign, social media, seo, results, brand development

Building an eye catching, user friendly website is just the start when it comes to being found on the internet. You've spent all this time, money and resources making sure your website engages visitors, but now you're simply leaving it alone and hoping people stumble across it. It's time to become found.

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Why You Need To Stop Neglecting Local Search

Why You Need To Stop Neglecting Local Search

Created on: Wednesday, April 16, 2014
Author: Glacial Multimedia Inc.

Tags: mobile activity, local search, conversion rate, information source, glacial multimedia

The definitive local search study was released recently, (the details of who conducted and commissioned the study are below) and while I will go over the details in, well, detail, one thing is perfectly clear - mobile devices are the rising star in local search. In fact, the study found that "the number one activity on mobile devices is search."

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Eyeing Google Glass? Check out the one-day only sale

Eyeing Google Glass? Check out the one-day only sale

Created on: Tuesday, April 15, 2014
Author: Holly Nunan

Tags: google glass, wearable computer device, technology news, explorers program, glacial

April 15th is Tax Day here in the United States, but this year it's also the day that anyone in the U.S. can purchase the beta version of Google Glass for less than the cost of the average tax refund.

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Building a Location Page for Your Practice

Building a Location Page for Your Practice

Created on: Monday, March 24, 2014
Author: Glacial Multimedia Inc.

Tags: local search, local profiles, location pages, embedded maps, directions, listing, services

As the importance of local search continues to grow in 2014, it is important to build a compatible relationship between an organic website and a business' local profile(s). These independent entities compliment and support each other and the relationship needs to be as healthy as possible. One of the rather important ways to accomplish this is to build an in-depth and robust location page.

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