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company Blog

stuff we learn about and want to share with you

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Glacial Blog



Internet Explorer Security Issue

Internet Explorer Security Issue

Created on: Monday, April 28, 2014
Author: Glacial Multimedia Inc.

Tags: microsoft\'s internet explorer, security issue, web browser, glacial multimedia

Due to the recent announcement from government officials on a security issue with certain version of Microsoft's Internet Explorer, it is being suggested that users find an alternative to the web browser. Other popular and secure browsers available as free downloads are Google Chrome, Mozilla Firefox and Opera.

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The Importance of Online Reviews

The Importance of Online Reviews

Created on: Monday, April 21, 2014
Author: Michael Dobkowski, BA, MBA

Tags: online reviews, reputation management, brand awareness, glacial multimedia, review us online

According to an article by Forrester Research, online reviews are very important. Next to word of mouth and professional review magazines, like consumer reports, online reviews are the third most likely source to get a consumer action for your product or service.

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MDprospects - The Value of Task Management

MDprospects - The Value of Task Management

Created on: Monday, April 21, 2014
Author: Glacial Multimedia Inc.

Tags: lead, lasik, physicians, lead management, conversion, roii

“Not now” buyers can dominate inquires from your website. They are curious on your service, would like to know more, but are not ready to commit to a consultation.

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Why Responsive Website Design is Taking Over!

Why Responsive Website Design is Taking Over!

Created on: Monday, April 21, 2014
Author: Glacial Multimedia Inc.

Tags: responsive website design, screen resolution, mobile devices, tablets, seo, glacial multimedia

Everyday, the number of electronic devices, platforms, and browsers that need to work with your site grows. Over the last few years the popularity of mobile devices and tablets has been growing at an astounding rate. More people simply prefer to browse the web with these new devices instead of traditional desktop computers. It is estimated that mobile browsing will overtake desktop browsing by the end of 2014. Nowadays, mobile devices come in all shapes and sizes so it is difficult to tailor design a website that fits each screen resolution. This is the start of where responsive website design starts to play a role.

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Become Found!

Become Found!

Created on: Thursday, April 17, 2014
Author: Glacial Multimedia Inc.

Tags: online marketing, local search, paid search campaign, social media, seo, results, brand development

Building an eye catching, user friendly website is just the start when it comes to being found on the internet. You've spent all this time, money and resources making sure your website engages visitors, but now you're simply leaving it alone and hoping people stumble across it. It's time to become found.

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Why You Need To Stop Neglecting Local Search

Why You Need To Stop Neglecting Local Search

Created on: Wednesday, April 16, 2014
Author: Glacial Multimedia Inc.

Tags: mobile activity, local search, conversion rate, information source, glacial multimedia

The definitive local search study was released recently, (the details of who conducted and commissioned the study are below) and while I will go over the details in, well, detail, one thing is perfectly clear - mobile devices are the rising star in local search. In fact, the study found that "the number one activity on mobile devices is search."

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Eyeing Google Glass? Check out the one-day only sale

Eyeing Google Glass? Check out the one-day only sale

Created on: Tuesday, April 15, 2014
Author: Holly Nunan

Tags: google glass, wearable computer device, technology news, explorers program, glacial

April 15th is Tax Day here in the United States, but this year it's also the day that anyone in the U.S. can purchase the beta version of Google Glass for less than the cost of the average tax refund.

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Building a Location Page for Your Practice

Building a Location Page for Your Practice

Created on: Monday, March 24, 2014
Author: Glacial Multimedia Inc.

Tags: local search, local profiles, location pages, embedded maps, directions, listing, services

As the importance of local search continues to grow in 2014, it is important to build a compatible relationship between an organic website and a business' local profile(s). These independent entities compliment and support each other and the relationship needs to be as healthy as possible. One of the rather important ways to accomplish this is to build an in-depth and robust location page.

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Social Media Trends

Social Media Trends

Created on: Monday, March 10, 2014
Author: Glacial Multimedia Inc.

Tags: social media, facebook, google+, seo, blogs, content, glacial multimedia

Glacial Multimedia's Social Media department offers up a brief rundown of the social media trends that are occurring today.

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US Speedskaters Get a Litte Help From Their Friends...and LASIK

US Speedskaters Get a Litte Help From Their Friends...and LASIK

Created on: Friday, February 14, 2014
Author: Glacial Multimedia Inc.

Tags: us speedskates, sochi olympics, lasik laser vision correction procedure, glacial multimedia

Speedskating is one of the United States' most successful winter Olympic sports. This year in Sochi, great things are expected once again for the team.

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