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Glacial Blog



10 Basic Internet Marketing Ideas for Your Practice

10 Basic Internet Marketing Ideas for Your Practice

Created on: Tuesday, February 11, 2014
Author: Glacial Multimedia Inc.

Tags: internet marketing, social media, website design, search, branding, mobile websites, newsletters

During a recent lecture entitled "Cyber Tools for Optometrists", I was approached by someone after my course that was really excited about the content of my lecture. He was motivated to do something more to better the Internet marketing activities of his practice. I had done a good job motivating him, but what he explained next I was not expecting. He explained to me that although the content of my lecture was great, he needed an easier way to digest what I had discussed, and furthermore wanted a road map to actually implement these ideas at his practice. It was as if he were almost asking for Internet marketing for dummies or some sort of Internet marketing cliff notes. As a result of this conversation I decided to put some thought into action for a blog article. This might seem basic to some of you, but sometimes we need to get back to basics!

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Interpreting Social Signals for Your Medical Practice as Part of an Overall Internet Marketing Strategy

Interpreting Social Signals for Your Medical Practice as Part of an Overall Internet Marketing Strategy

Created on: Friday, January 31, 2014
Author: Glacial Multimedia Inc.

Tags: marketing strategy, seo, social signals, facebook, twitter, google+, blogs, content engagement

We have been told that this is the year where social signals will become a factor in SEO. We now have more reason to invest in social media activities than ever before, but how do we generate social media focus that will be effective? The social signals generated by your online activity is now key, and Google+, Facebook, and Twitter are at the heart of it. What I like about the new semantic SEO and social interpretation by Google is that those practices that put in the effort of social media will be rewarded with higher positions when it comes to SEO ranking. We are going to need to think about social activity as voters. This does not mean for one minute that social signals are the end all, be all for SEO. Let's be clear...social signals are only part of the picture. Traditional elements of SEO are still in play when it comes to ranking.

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"Black Hat" SEO: Doctors Beware

Created on: Thursday, January 30, 2014
Author: Dr. Amjad Khokhar

Tags: seo, google, yahoo, bing, black hat techniques, search engine banning, medical websites

Marketing a medical practice used to be an oxymoron. Long gone are those days of medical boards banning advertisement as doctors struggle to get their websites noticed on the web, often with a limited budget that can go towards SEO (Search Engine Optimization). But if you are looking to move into a first page position on Google overnight, then you're looking for trouble. The only way to do this is through "Black Hat" SEO techniques. And as the name implies, it can land you in a lot of trouble.

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Web Design Resolutions for 2014

Web Design Resolutions for 2014

Created on: Monday, January 06, 2014
Author: Maxim Havlicek

Tags: web design, flash, html5, ajax, functionality, typography, trends, glacial multimedia

The reasoning behind New Year's resolutions is to set up a clean slate for making changes in our lives. We do it with the best of intentions and are determined to keep up with our new goals. As we try to change, the world around us changes as well, and most noticeably the technology that we use on a daily basis changes too. The computers we use, the smart phones, the applications running on such devices - they all are in a constant state of evolution. The same goes for web design. I am going to highlight a few trends we are going to see in good web design in 2014.

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Post Click - 9 Steps Towards Owning Paid Search after the 'Click'

Post Click - 9 Steps Towards Owning Paid Search after the 'Click'

Created on: Monday, December 30, 2013
Author: Glacial Multimedia Inc.

Tags: custom landing page, paid search program, autoresponders, strategy, content, remarketing, glacial

If you're running a Paid Search campaign, you want to make sure you're getting the most out of what you're paying for. You need to develop a game plan to get the most out of your Paid Search program, and we have a few tips to get you started.

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2014 Top 10 Internet Marketing Tips

2014 Top 10 Internet Marketing Tips

Created on: Tuesday, December 17, 2013
Author: Glacial Multimedia Inc.

Tags: productive digital marketing, online strategy, seo, social signal, website design, content marketing

Creating a productive digital marketing program has typically involved using Internet marketing mix to build your brand online across different digital platforms. Creating the correct engagement, call to action, design, messaging and search strategy are all critical. For 2014 I have detailed some of my top areas of focus in an effort to help practices get off to a positive start.

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Re-engage Your Website Visitors With Remarketing

Re-engage Your Website Visitors With Remarketing

Created on: Wednesday, October 30, 2013
Author: Glacial Multimedia Inc.

Tags: remarketing, google adwords, leads, tracking codes, website cookies, paid search, glacial multimedia

You've probably seen this type of ad whether you were aware of it or not. Perhaps you went on a shopping website, and now as you browse the web you see ads for that website, and products related to what you were looking at. Or perhaps you were simply doing some research and a banner ad for the website follows you as you browse the web. This is known in Google Adwords as Remarketing.

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Flying With the New Google Hummingbird Algorithm: How Does the Google Hummingbird Update Affect My Medical Website?

Flying With the New Google Hummingbird Algorithm: How Does the Google Hummingbird Update Affect My Medical Website?

Created on: Monday, October 21, 2013
Author: Glacial Multimedia Inc.

Tags: google hummingbird algorithm, seo, quality links, content marketing, strategies, optimization

It’s no joke that I personally receive 5 emails a day from SEO companies promising better results, 99% of them have no idea what my keywords are or never even gave my website a look. Additionally, I receive calls from medical practice websites that have been penalized, 99% of these problems come from previous Google updates or poor link building practices.

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What happened to Dr. Oz?...He is no Wizard of Ophthalmology!

What happened to Dr. Oz?...He is no Wizard of Ophthalmology!

Created on: Friday, October 04, 2013
Author: Glacial Multimedia Inc.

Tags: ascrs, lasik surgery, the dr. oz show, ophthalmology, ophthalmologists, glacial multimedia

The recent TV show that aired on the Dr. Oz Show on CBS about the danger of LASIK eye surgery is laden with false suggestions and imagery. On the promotional spot for the TV show they even show a woman with bloody eyelids. LASIK does even touch the outer eyelids. Even with eyelid surgery (blepharoplasty) your eyes would not look like that. I am baffled as to why he would air such a one-sided point of view. LASIK has made millions of people happy.

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ASCRS Responds to Dr. Oz's Attack on LASIK

ASCRS Responds to Dr. Oz's Attack on LASIK

Created on: Friday, October 04, 2013
Author: Glacial Multimedia Inc.

Tags: lasik surgery, american society of cataract and refractive surgery, ascrs, dr. oz show

The American Society of Cataract and Refractive Surgery (ASCRS) took the time to make their membership aware of a television program that aired on October 3, 2013 attacking LASIK surgery. The Dr. Oz Show produced a segment that involved interviews with unhappy LASIK patients, and included a story of a patient who committed suicide. A New York ophthalmologist was recruited by the producer and was interviewed on camera. The doctor has informed the ASCRS that he felt blindsided by Dr. Oz and his staff. Upon viewing the segment, it is clear that Dr. Oz presents inaccurate and misleading information about the risks and benefits of LASIK surgery.

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