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stuff we learn about and want to share with you

We believe in sharing information. We believe in education. We believe in enlightenment. We believe in evolution

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Glacial Blog



Is Your Practice Missing the Boat with Digital Branding?

Is Your Practice Missing the Boat with Digital Branding?

Created on: Wednesday, April 05, 2017
Author: Michael Dobkowski

Tags: digital branding, medical marketing

Coming off the 2017 Vision Expo Meeting in New York City has been exhilarating and motivating. The Optometry community never ceases to amaze me with their innovative capabilities and uniqueness to create new opportunities. I wanted to review some of the new advertising elements that both optometry practices and medical clinics have deployed this year.

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Websites Need Spring Cleaning Too: Keeping Your Site Updated

Websites Need Spring Cleaning Too: Keeping Your Site Updated

Created on: Thursday, March 09, 2017
Author: Bethany Powers

Tags: websites, tips

Springtime begs for fresh beginnings, and something about it really seems to inspire people to take that mantra to heart in their lives, homes, and businesses. Springing forward? Time for some spring cleaning. Look beyond Clorox, vacuums and storage bins while the ground still thaws - because websites need spring cleaning, too.

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5 Reasons You Should Be Attending Vision Expo 2017

5 Reasons You Should Be Attending Vision Expo 2017

Created on: Wednesday, March 08, 2017
Author: Lacey Borders

Tags: optometry, conference, vision expo

Education. Fashion. Innovation. The International Vision Expo & Conference promises all of this and more. As an optometrist, chances are you know all about the 2017 Vision Expo in New York. If you don’t, you should!

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How to Keep Your Leads Warm This Winter [Podcast]

How to Keep Your Leads Warm This Winter [Podcast]

Created on: Friday, February 10, 2017
Author: Lucia Magno

Tags: leads, mdprospects, lead management

MDprospects was created out of necessity. Our clients needed something to help them capture, communicate with, and convert their leads. MDprospects exists to do just that! Listen up, because we’re going to explain exactly how MDprospects can help you keep your leads warm!

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Going Live: The Shift in Social Media

Going Live: The Shift in Social Media

Created on: Thursday, February 09, 2017
Author: Lacey Borders

Tags: social media, live video, video

Unless you’ve been living off the grid this past year (and no one would blame you), you’ve probably noticed a trend across major social media platforms. Facebook, Instagram, and even Twitter are hopping on the “live post” bandwagon. So, what’s the big deal with live posts? Is there a reason people are gravitating towards this type of content besides the fact that it’s new and shiny?

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The Ten ‘Must-Haves’ For An Excellent LASIK Website [Infographic]

The Ten ‘Must-Haves’ For An Excellent LASIK Website [Infographic]

Created on: Thursday, February 02, 2017
Author: Bethany Powers

Tags: lasik websites, web design, tips

What makes an excellent LASIK website? Is it beauty? Practicality? A return on investment? We’ve come up with a set of guidelines that we feel creates a truly incredible asset to an ophthalmology practice, and a seamless experience for prospective patients.

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Why is Branding Important?

Why is Branding Important?

Created on: Thursday, January 19, 2017
Author: Callie Walker

Tags: branding, marketing

In today’s ever-growing market, we all know it is crucial (and sometimes challenging) to stand out from a crowd, especially now that the hub works on a global scale. A brand helps to set you apart from your competition while maintaining customer loyalty to your company and product or services. Branding builds the financial value of your company and, if done well, can reward you with lifelong consumers. If your business is not actively branding, you could be missing out on endless benefits that materialize with a powerful brand.

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Glacial Multimedia in 2016: A Year in Review (Infographic)

Glacial Multimedia in 2016: A Year in Review (Infographic)

Created on: Thursday, January 05, 2017
Author: Lacey Borders

Tags: 2016, infographic

2016 was definitely a pivotal year for Glacial. (INFOGRAPHIC)

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We Are Doing a Lot in 2017 (Podcast)

We Are Doing a Lot in 2017 (Podcast)

Created on: Tuesday, January 03, 2017
Author: Lacey Borders

Tags: 2017, trends

The year 2016 was chock-full of major world events, some good and some bad. After everything that happened this past year, it’s a safe bet that most of you want to crawl under a rock, curl up in a blanket and watch Netflix for the foreseeable future. Luckily, you have us here at Glacial to do all the thinking for you (at least when it comes to digital marketing.)

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The Newly-Approved SMILE Procedure: Does LASIK Have a Rival?

The Newly-Approved SMILE Procedure: Does LASIK Have a Rival?

Created on: Thursday, December 22, 2016
Author: Glacial Multimedia Inc.

Tags: smile, lasik

In September of 2016, the VisuMax® Small Incision Lenticule Extraction procedure (SMILE) from Zeiss was approved in the United States.

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