arrow 1 arrow 2
54c6a2323d5e25a202c7d60f_arrow.png 54c6a2749da8dba102bcbc44_arrow_2.png
54c6c76d079b5fbd7b9a4868_glacial_seal_2.png

company Blog

stuff we learn about and want to share with you

We believe in sharing information. We believe in education. We believe in enlightenment. We believe in evolution

550334045885f7ec108c9d28_icon_blog_orange.png

Glacial Blog



Interpreting The Cost of LASIK

Interpreting The Cost of LASIK

Created on: Wednesday, September 23, 2015
Author: Glacial Multimedia Inc.

Tags: misleading marketing, lasik cost, eye surgery

Having been someone who is familiar with the LASIK eye surgery business, I quite honestly find it perplexing how the bait and switch marketing tactics of large chains seem to fool the public. In today’s LASIK eye surgery world, you would think that patients could understand that $250 LASIK is a myth. I guess everyone is intrigued by a low price, but do they really understand what is happening?

(Read More)

Learning about Content Marketing: Live Insights from the Content Marketing World

Learning about Content Marketing: Live Insights from the Content Marketing World

Created on: Friday, September 18, 2015
Author: Glacial Multimedia Inc.

Tags: content marketing, seo, branding, social media

There has been a lot of buzz surrounding the phrase “content marketing” over the past year, but despite its regular mention, I have struggled to wrap my head around what exactly this is. I was curious, and found myself questioning how Glacial Multimedia could use content marketing to assist our clients. How can we help our practices to get involved with content marketing? How can we use content marketing for SEO purposes? Is there a way to leverage content marketing in social media? What are the basics of content marketing? All of this and more came to mind when I decided it was time to sign up for Content Marketing World, an event touting some of the world’s top brand marketers, educational speakers, courses, and opportunities to communicate with some of the industry’s best and brightest.

(Read More)

Glacial Multimedia, Inc. is Proud to Announce MDIdentity: All Your Patient Reviews. In One Place.

Glacial Multimedia, Inc. is Proud to Announce MDIdentity: All Your Patient Reviews. In One Place.

Created on: Tuesday, September 15, 2015
Author: Glacial Multimedia Inc.

Tags: mdidentity, reputation management, patient reviews

Reputation management is an ongoing and important conversation that we at Glacial have had with many of our clients throughout the years. As we are all aware by now, the landscape of how others view and talk about you and your practice has changed dramatically from the days of simple good word of mouth. Today you need to constantly monitor what people are saying about you in the furthest reaches of the Internet. Sites you may never have heard of now play a part in how people find, research and feel about you.

(Read More)

Social Media Optimization: Glacial Multimedia, Inc. Provides More Options Than Ever Before!

Social Media Optimization: Glacial Multimedia, Inc. Provides More Options Than Ever Before!

Created on: Friday, September 11, 2015
Author: Glacial Multimedia Inc.

Tags: social media optimization, brand recognition, google ranking

Social media is a constantly changing and evolving world and, much like in the world of Search Engine Optimization what worked yesterday will not necessarily work today. In the beginning, businesses would create a social media account and let it sit there while the Likes/Followers roll in and forget about it. That type of passive strategy doesn’t work anymore. In fact your social media presence now affects your Google ranking and Search Engine Optimization, making it more important than ever before to properly utilize the avenues available to you.

(Read More)

What Worked Yesterday Will Not Necessarily Work Today, Welcome to the New World of SEO

What Worked Yesterday Will Not Necessarily Work Today, Welcome to the New World of SEO

Created on: Friday, September 04, 2015
Author: Glacial Multimedia Inc.

Tags: seo, organic results, local search, google

When it comes to the world of Search Engine Optimization, one thing we know with absolute certainty is that change is inevitable. Strategies that worked well in the past will most likely not provide the same results right now. Glacial Multimedia strives to provide the latest relevant and useful SEO tactics to assist each and every one of our clients in achieving their goals. For some this is a far easier path; for others however, it takes digging a little deeper and paying a little more attention to the details, and mechanics of properly optimizing your website, as well as new exterior factors, for the best results possible.

(Read More)

Glacial Multimedia and Google Presenting at AECOS Summer Symposium 2015

Glacial Multimedia and Google Presenting at AECOS Summer Symposium 2015

Created on: Thursday, July 30, 2015
Author: Glacial Multimedia Inc.

Tags: aecos summer symposium 2015, google adwords

Spenser Pontbriand and Karen Dobkowski of Glacial Multimedia will be participating in the AECOS Summer Symposium meeting in Park City, Utah this coming weekend. This dynamic meeting, held annually for the past four years in Deer Valley, Utah, has expanded to incorporate a series of extensive, peer-to-peer case discussion sessions.

(Read More)

10 Steps For Better Website Financing Engagement

10 Steps For Better Website Financing Engagement

Created on: Monday, July 27, 2015
Author: Glacial Multimedia Inc.

Tags: website financing engagement, slides, search engine optimization, blog, social media

Glacial Multimedia Inc., recently embarked on a study with CareCredit and 60 ophthalmology practices to try and understand what putting the best foot forward could do to traffic. Our findings were astonishing. Oftentimes financing was not even there, hard to find or involving a sentence with very little information. In most cases it was easy to see how this could be improved. The question then became…what type of modality would we use and would this make a difference in traffic? For the purpose of this task we assumed that if we get more qualified traffic that we would inevitably attract more patients. What did we learn? Read the full blog to find out!

(Read More)

How to Properly Market Online to Millennials (Written by a Millennial)

How to Properly Market Online to Millennials (Written by a Millennial)

Created on: Thursday, June 04, 2015
Author: Glacial Multimedia Inc.

Tags: online marketing, internet marketing, millennials, social media, website development

You’re probably wondering what a 24 year old millennial can tell you about how internet marketing and advanced strategy can help you capture your audience online. Don’t worry- I understand your doubts. However, I have been internet marketing since I was 14 without even knowing it. I built my first website for my lawn mowing business, allowing my neighbors to schedule appointments and access my services with ease. As I aged, I realized what I was doing and found I had a passion (and a term) for what I was doing- internet marketing. By 17 I was running internet and social marketing for a very successful restaurant, for which I have established a successful marketing campaign. Now I represent 55 practices throughout the US, and am personally in charge of establishing all new practices for the company. I work with over 100 physicians from ophthalmologists, dentists, plastic surgeons, spinal surgeons, and many more.

(Read More)

Medical Website Design Experts Glacial Multimedia Win (IMA) Interactive Media Awards Best in Class Healthcare Website Award!

Medical Website Design Experts Glacial Multimedia Win (IMA) Interactive Media Awards Best in Class Healthcare Website Award!

Created on: Thursday, May 14, 2015
Author: Glacial Multimedia Inc.

Tags: medical website design award

We are deeply grateful to announce that Glacial Multimedia has been awarded the 2015 Interactive Media Awards “Best in Class” Healthcare Website Award! The website selected was the Southwestern Eye Center website project, which is a progressive ophthalmology practice with locations in...

(Read More)

QualSight, An Additional Source of LASIK Patients

QualSight, An Additional Source of LASIK Patients

Created on: Tuesday, May 12, 2015
Author: Glacial Multimedia Inc.

Tags: qualsight lasik, vision correction surgery, lasik insurance, patients, ophthalmology practices

LASIK eye surgery remains one of the most popular elective surgeries in America. Thanks to twenty years' worth of experience and technological enhancements, today's LASIK surgeons consistently achieve excellent results. From the baby boomers with presbyopia to young adults, LASIK surgery appeals to a wide variety of patients who view the procedure as a safe and convenient way to correct their vision correction problems.

(Read More)

sidebar