There has been a lot of buzz surrounding the phrase “content marketing” over the past year, but despite its regular mention, I have struggled to wrap my head around what exactly this is. I was curious, and found myself questioning how Glacial Multimedia could use content marketing to assist our clients. How can we help our practices to get involved with content marketing? How can we use content marketing for SEO purposes? Is there a way to leverage content marketing in social media? What are the basics of content marketing? All of this and more came to mind when I decided it was time to sign up for Content Marketing World, an event touting some of the world’s top brand marketers, educational speakers, courses, and opportunities to communicate with some of the industry’s best and brightest.