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company Blog

stuff we learn about and want to share with you

We believe in sharing information. We believe in education. We believe in enlightenment. We believe in evolution

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Glacial Blog



SEM - Paid Search Case Study Related to Lead Generation

SEM - Paid Search Case Study Related to Lead Generation

Created on: Friday, January 29, 2016
Author: Glacial Multimedia Inc.

Tags: paid search, ppc, lasik

At Glacial Multimedia we have been getting a lot of requests for information regarding paid search for LASIK and Ophthalmology practices so we decided to look at a few cases. We wanted to share the characteristics of successful paid search endeavors so that you may learn about what works for the sake of somewhat emulating them.

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Why Paid Search Was Big At Glacial In 2015

Why Paid Search Was Big At Glacial In 2015

Created on: Wednesday, January 27, 2016
Author: Glacial Multimedia Inc.

Tags: paid search, adwords, google

For Glacial, Paid Search was the fastest growing specialty service in 2015 - for good reason. All of our services work in harmony, of course, to improve your online presence and make it easier for people to find your business. Paid Search, however, stands out for a number of reasons.

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Top 5 Internet Marketing Strategies of 2016

Top 5 Internet Marketing Strategies of 2016

Created on: Friday, January 15, 2016
Author: Glacial Multimedia Inc.

Tags: internet marketing tips 2016

It's the New Year! We hope spicing up your internet marketing was a part of your resolution this year, because we have excellent recommendations! Read on to learn about 5 Top Internet Marketing Tips of 2016!

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Learning about Content Marketing: Live Insights from the Content Marketing World

Learning about Content Marketing: Live Insights from the Content Marketing World

Created on: Friday, September 18, 2015
Author: Glacial Multimedia Inc.

Tags: content marketing, seo, branding, social media

There has been a lot of buzz surrounding the phrase “content marketing” over the past year, but despite its regular mention, I have struggled to wrap my head around what exactly this is. I was curious, and found myself questioning how Glacial Multimedia could use content marketing to assist our clients. How can we help our practices to get involved with content marketing? How can we use content marketing for SEO purposes? Is there a way to leverage content marketing in social media? What are the basics of content marketing? All of this and more came to mind when I decided it was time to sign up for Content Marketing World, an event touting some of the world’s top brand marketers, educational speakers, courses, and opportunities to communicate with some of the industry’s best and brightest.

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