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company Blog

stuff we learn about and want to share with you

We believe in sharing information. We believe in education. We believe in enlightenment. We believe in evolution

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Glacial Blog



Why is Branding Important?

Why is Branding Important?

Created on: Thursday, January 19, 2017
Author: Callie Walker

Tags: branding, marketing

In today’s ever-growing market, we all know it is crucial (and sometimes challenging) to stand out from a crowd, especially now that the hub works on a global scale. A brand helps to set you apart from your competition while maintaining customer loyalty to your company and product or services. Branding builds the financial value of your company and, if done well, can reward you with lifelong consumers. If your business is not actively branding, you could be missing out on endless benefits that materialize with a powerful brand.

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Learning about Content Marketing: Live Insights from the Content Marketing World

Learning about Content Marketing: Live Insights from the Content Marketing World

Created on: Friday, September 18, 2015
Author: Glacial Multimedia Inc.

Tags: content marketing, seo, branding, social media

There has been a lot of buzz surrounding the phrase “content marketing” over the past year, but despite its regular mention, I have struggled to wrap my head around what exactly this is. I was curious, and found myself questioning how Glacial Multimedia could use content marketing to assist our clients. How can we help our practices to get involved with content marketing? How can we use content marketing for SEO purposes? Is there a way to leverage content marketing in social media? What are the basics of content marketing? All of this and more came to mind when I decided it was time to sign up for Content Marketing World, an event touting some of the world’s top brand marketers, educational speakers, courses, and opportunities to communicate with some of the industry’s best and brightest.

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Tips to Improve Your Practice's Facebook Page

Tips to Improve Your Practice's Facebook Page

Created on: Monday, June 02, 2014
Author: Glacial Multimedia Inc.

Tags: facebook business page optimization, custom graphics, branding, custom url, social media

Everyone wants to get the most out of their Facebook business page, but do you know which elements make up a compelling profile on the social media network? There are a lot of different factors that go into creating a successful Facebook business page and many of those share common elements. From adding a clear cover photo to completing your page's About Section, here are a few easy tips to help you make the most of your practice's Facebook page.

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10 Basic Internet Marketing Ideas for Your Practice

10 Basic Internet Marketing Ideas for Your Practice

Created on: Tuesday, February 11, 2014
Author: Glacial Multimedia Inc.

Tags: internet marketing, social media, website design, search, branding, mobile websites, newsletters

During a recent lecture entitled "Cyber Tools for Optometrists", I was approached by someone after my course that was really excited about the content of my lecture. He was motivated to do something more to better the Internet marketing activities of his practice. I had done a good job motivating him, but what he explained next I was not expecting. He explained to me that although the content of my lecture was great, he needed an easier way to digest what I had discussed, and furthermore wanted a road map to actually implement these ideas at his practice. It was as if he were almost asking for Internet marketing for dummies or some sort of Internet marketing cliff notes. As a result of this conversation I decided to put some thought into action for a blog article. This might seem basic to some of you, but sometimes we need to get back to basics!

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