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stuff we learn about and want to share with you

We believe in sharing information. We believe in education. We believe in enlightenment. We believe in evolution

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Glacial Blog



The Newly-Approved SMILE Procedure: Does LASIK Have a Rival?

The Newly-Approved SMILE Procedure: Does LASIK Have a Rival?

Created on: Thursday, December 22, 2016
Author: Glacial Multimedia Inc.

Tags: smile, lasik

In September of 2016, the VisuMax® Small Incision Lenticule Extraction procedure (SMILE) from Zeiss was approved in the United States.

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SEM - Paid Search Case Study Related to Lead Generation

SEM - Paid Search Case Study Related to Lead Generation

Created on: Friday, January 29, 2016
Author: Glacial Multimedia Inc.

Tags: paid search, ppc, lasik

At Glacial Multimedia we have been getting a lot of requests for information regarding paid search for LASIK and Ophthalmology practices so we decided to look at a few cases. We wanted to share the characteristics of successful paid search endeavors so that you may learn about what works for the sake of somewhat emulating them.

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Easy Drops: Free Smartphone App Helps Patients Manage Eye Drops

Easy Drops: Free Smartphone App Helps Patients Manage Eye Drops

Created on: Thursday, January 15, 2015
Author: Glacial Multimedia Inc.

Tags: easy drops app, eye surgery, cataract surgery, lasik, glaucoma surgery, eye drops, ophthalmology

There is a new smartphone app recently developed by some ophthalmologists called Easy Drops that enables physicians to program drop protocols for eye surgeries, including cataract surgery, LASIK eye surgery and glaucoma. This is a one of a kind application available for download via the iTunes store. The Android version of the app is near release and will enable use on various smartphone systems. Feel free to read below to get a better understanding of how this app can potentially change adherence to drop instructions.

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MDprospects - The Value of Task Management

MDprospects - The Value of Task Management

Created on: Monday, April 21, 2014
Author: Glacial Multimedia Inc.

Tags: lead, lasik, physicians, lead management, conversion, roii

“Not now” buyers can dominate inquires from your website. They are curious on your service, would like to know more, but are not ready to commit to a consultation.

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FDA Warns LASIK Eye Care Practices to Curtail Advertising Techniques and Gives 90 Days to Stop Making Inflated Promises

FDA Warns LASIK Eye Care Practices to Curtail Advertising Techniques and Gives 90 Days to Stop Making Inflated Promises

Created on: Wednesday, October 05, 2011
Author: Michael Dobkowski, BA, MBA

Tags: lasik, fda

FDA warns LASIK practices about inflated marketing.

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