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Glacial Blog



The Good, the Bad, and the Ugly: 5 Tips for Responding to Negative Reviews

The Good, the Bad, and the Ugly: 5 Tips for Responding to Negative Reviews

Created on: Thursday, June 01, 2017
Author: Callie Walker

Tags: reputation management

It is inevitable that every practice has flaws and not all days run smoothly. What matters most is how you choose to represent yourself as a practice, how you move forward and follow up with the review. Keep reading for 5 crucial tips to help you respond positively to negative reviews online!

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An Internet Marketing Consultant\'s Experience at ASCRS 2017

An Internet Marketing Consultant's Experience at ASCRS 2017

Created on: Wednesday, May 17, 2017
Author: Hannah Whitten

Tags: ascrs, trends, social media, reputation management

AMO University This was my second time attending ASCRS, but my very first time at AMO University. I wasn't entirely sure what to expect. Let's just say I was impressed (and educated) when I left! As a vendor, Glacial set up a booth and greeted current cl...

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Top 5 Reputation Management Tips

Top 5 Reputation Management Tips

Created on: Friday, December 02, 2016
Author: Darryl Quinlan

Tags: reputation management

There are a million and one things a practice can do when it comes to managing your reputation. From having friendly office staff to providing a clean and open waiting area to following up with patients to get feedback on their visit. The list of the potential to-do’s that a practice is bombarded with seems endless. With that in mind, we’ve decided to help wade through the plethora of advice you get inundated with each week and point out five rather important “big picture” reputation issues you should consider.

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Boost Your Leads, SEO and Reputation Management with Healthgrades

Boost Your Leads, SEO and Reputation Management with Healthgrades

Created on: Thursday, November 17, 2016
Author: Hannah Whitten

Tags: healthgrades, reputation management, seo, lead generation

You’ve probably heard the Glacial team ranting and raving about Healthgrades Premium Profiles for almost a year now. But do you know why we love this premium program so much? Leads. Reputation management. Search engine optimization. Those are three of the biggest stressors that we hear from our clients, and rightfully so.

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Glacial Multimedia is Proud to Announce Our Newest Partnership - MDIdentity

Glacial Multimedia is Proud to Announce Our Newest Partnership - MDIdentity

Created on: Tuesday, April 19, 2016
Author: Glacial Multimedia Inc.

Tags: mdidentity, reputation management

Glacial Multimedia is proud to announce their latest partnership launching this year at ASCRS. Introducing MDIdentity! A robust reputation management platform that allows you to put your reputation back in the hands of the people to whom it matters most – you.

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Glacial Multimedia, Inc. is Proud to Announce MDIdentity: All Your Patient Reviews. In One Place.

Glacial Multimedia, Inc. is Proud to Announce MDIdentity: All Your Patient Reviews. In One Place.

Created on: Tuesday, September 15, 2015
Author: Glacial Multimedia Inc.

Tags: mdidentity, reputation management, patient reviews

Reputation management is an ongoing and important conversation that we at Glacial have had with many of our clients throughout the years. As we are all aware by now, the landscape of how others view and talk about you and your practice has changed dramatically from the days of simple good word of mouth. Today you need to constantly monitor what people are saying about you in the furthest reaches of the Internet. Sites you may never have heard of now play a part in how people find, research and feel about you.

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Yelp Now Legally Allowed to Manipulate a Business Rating

Yelp Now Legally Allowed to Manipulate a Business Rating

Created on: Tuesday, September 23, 2014
Author: Darryl Quinlan

Tags: yelp, business ratings, business reviews, manipulation of business reviews, reputation management

Recently a landmark decision was handed down by the United States Court of Appeals for the Ninth Circuit. The case was a class action lawsuit headed by Boris Y. Levitt, business owner in Northern California, and was accusing Yelp! of extortion or attempted extortion of advertising payments by manipulating the business' reviews and ratings. This wasn't the first time Yelp had been accused of this practice, heck, it wasn't even the fifth time, and yet again Yelp won as the court ruled that "the business owners failed sufficiently to allege that Yelp wrongfully threatened economic loss by manipulating user reviews." A link to the actual court case follows this article.

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The Importance of Online Reviews

The Importance of Online Reviews

Created on: Monday, April 21, 2014
Author: Michael Dobkowski, BA, MBA

Tags: online reviews, reputation management, brand awareness, glacial multimedia, review us online

According to an article by Forrester Research, online reviews are very important. Next to word of mouth and professional review magazines, like consumer reports, online reviews are the third most likely source to get a consumer action for your product or service.

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Keeping Up Appearances: Why Social Media Maintenance Matters

Keeping Up Appearances: Why Social Media Maintenance Matters

Created on: Friday, August 03, 2012
Author: Holly Nunan

Tags: social media, facebook, twitter, youtube, blogs, google+, online marketing, reputation management

Despite the fact that social media is now a prominent force in everyone’s daily lives, there still seems to be a lot of confusion associated with the concept of social media maintenance. Maintaining social media sites requires a lot more attention than just posting an article or a photo every once in a while to a Facebook or Twitter page. To make sure a social media site is working properly for your practice you must monitor it daily and post engaging content on a regular basis that will ensure followers keep coming back – and eventually turn into leads for your practice. Here at Glacial Multimedia, our Social Media Department works on a variety of different levels when it comes to properly maintaining clients’ social media sites.

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