A beautiful website design is just the beginning of the journey. To increase lead acquisition and acquire new patients for your practice, our developers at Glacial Multimedia are consistently innovating to provide new product tools to help your practice grow.
The Self-Test Suite is a series of products that capture ophthalmic leads through engaging 'quiz-style' questions - these help to increase SEO equity by increasing time spent on the website, and mandatory fields like email and phone number give the practice an actionable lead to follow up on and send more information.
Potential patients can evaluate their candidacy for LASIK eye surgery by filling this online self-test. Questions indicate likeliness of candidacy, while patient answers give practices an idea of alternative options should they be indicated to not be a likely candidate for LASIK. This test is proven to be effective when used on our client's websites and landing pages. In May 2015, a beta client received 45 LASIK Self Test leads using our traditional, form style test.
In May 2016 (with the new, interactive form) the beta client had received 250 LASIK Self Test leads using the very same advertising budget!
Similar to the LASIK self test, this engagement tool evalutates candidacy for cataract surgery. This allows practices to capture the cataract demographic through interactive form leads. Give likely candidates a call to schedule their consultation, or use their email address to send information and answer questions regarding cataract eye surgery.
We all know that LASIK can save people precious money, and this tool puts it into perspective for your potential patients. This tool prompts users to fill in annual costs affiliated with their use of glasses and contact lenses, and calculates approximate lifetime savings with LASIK eye surgery.
Not only does this test capture leads for the practice from interested parties, but it also shows potential patients that LASIK really pays!