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search engine optimization

Understanding SEO

"81% of U.S. adults use the internet and 59% say they have looked online for health information in the past year. 35% of U.S. adults say they have gone online specifically to try to figure out what medical condition they or someone else might have." 2013 Pew Internet - Health Online Report

Search Engine Optimization (SEO) is one of the most exciting aspects of new media marketing or simply Internet marketing. In todays world, if you are not easily visible on search engines such as Google and Yahoo, you simply do not exist for many people. SEO is the gateway to opening your possibilities in the new world of Internet marketing. Search engines such as Google, Yahoo and Bing have become powerhouses capable of delivering business right to the doors of medical practices. If you can rank in a favorable position on these search engines, you will definitely see an increase in your overall web traffic and patient volume.

Search engine optimization is actually the process of improving search engine visibility and rankings as it pertains to a particular website. It constitutes adjustments and modifications to a website in order to make the website rank higher for particular keywords with the purpose of increasing website traffic. SEO is also more than just code based website work or placing various tags on the website pages, it is actually a blend of many variables. Each search engine uses complex algorithms to analyze these variables. The CTO of Glacial Multimedia Inc., Onur Birsen, has coined the phrase The 3Cs of SEO, in an effort to help our medical practices understand SEO in a more simplistic manner. The three main Cs of SEO are CODE, CONTENT, and CONNECTIVITY. Between these variables it is easy to understand how these variables work together to influence a websites search positions and page rank.

Accomplishing your goals with respect to medical search engine optimization can be very challenging. How do you optimize for a doctors name? Are there any bad reviews on your business? How do you rank for highly competitive terms in your area? What is the difference between White SEO and Black Hat SEO? What are the consequences if I hire a cheap company with no medical marketing experience? What is SEO malpractice all about? How do I evaluate an SEO company? These questions can often be overwhelming to medical practices but hiring the right company is a bigger decision than you may realize.

Questions to ASK a medical SEO company before selection:

What are your relevant results and what is your SEO focus?
What medical practices or health care practices have you worked for?
What is your link building capacity?
What is your basic SEO methodology?
Are there things our practices is responsible with regards to SEO?
What HIPAA compliancy issues play into SEO?
Have you written articles for any medical industries regarding SEO?
What is the difference between paid and organic search?
Do you have website analytics? What is the platform?
Do you have any medical SEO benchmarking data?
How does design play a role in SEO?
Have you ever had to work out of a search engine penalty?
Will you give us direct HTML links?
Will you consult us regarding LINK building?

It is critical that search engine optimization complements the medical website design process to ensure the full potential of your website is achieved. Having successfully integrated these two processes hundreds of times since 2001, Glacial Multimedia is confident that it can be the right search engine optimization company for your company.

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