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Our Services

web analytics & Benchmarking

Understanding Web Analytics

Glacial Multimedia was the very first ophthalmology website design company to benchmark over 100 practices and can provide critical benchmarking data for practices hoping to understand what all this data actually means to their business.

Glacial Multimedia takes a hands on approach with website analytics offering both hosting control panel data and Google Analytics data. Every Glacial Multimedia customer gets Google analytics automatically installed.

Understanding your medical website visitors is vital in running a successful website. Knowing where your visitors came from, what they are looking for, and how easy or difficult it was for them to find what they were looking for is very important in maximizing your website's potential. This key information can allow you to guide visitors to education or service areas they might not have otherwise found. Google Analytics is particularly useful understanding how your search engine optimization is working by identifying popular keywords and traffic volumes from particular engines.