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stuff we learn about and want to share with you

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Glacial Blog



My Website Company Says My SEO is Good But I\'m Not Ranking Well.

My Website Company Says My SEO is Good But I'm Not Ranking Well.

Created on: Wednesday, May 16, 2018
Author: Michael Dobkowski

Tags: seo

Time & time again we’ve worked with clients who are paying good money SEO services but not getting results. It’s amazing to compare the variances between what one company does, one company doesn’t & things most companies completely miss. We’ve compiled a checklist that will move your site higher if you are not making the progress you need.rn

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Internet Marketing & Digital Branding For Cataract Patient Acquisition

Internet Marketing & Digital Branding For Cataract Patient Acquisition

Created on: Wednesday, May 16, 2018
Author: Michael Dobkowski

Tags: cataract

They told us that marketing for cataract surgery wouldn’t work…but we knew it could be done! The cataract demographic is the fastest growing demo online, the patients are digital savvy & no other marketing company was doing any campaigns for cataracts. We did it & worked- BIG TIME.rn

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Local SEO 2018: 10 Factors That Affect Local Search Rank

Local SEO 2018: 10 Factors That Affect Local Search Rank

Created on: Wednesday, April 25, 2018
Author: Ilias Ben Malek

Tags: local seo, small business

If you don’t have a local SEO strategy or don’t stay up-to-date with your approach to local search, you stand to lose a lot of potential customers. Here are ten factors to help improve local search rank for your business.

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6 Ways to Boost Profits at Your Medical Practice + Free Website Analysis!

6 Ways to Boost Profits at Your Medical Practice + Free Website Analysis!

Created on: Monday, April 09, 2018
Author: Glacial Multimedia Inc.

Tags: medical marketing strategies

An effective medical marketing strategy can drive new traffic to your website, increase patient count and skyrocket your practice to the top of search results. Best of all, when done right, a complete marketing strategy can boost profits for your practice.

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How the End of Net Neutrality Could Affect Your Practice

How the End of Net Neutrality Could Affect Your Practice

Created on: Wednesday, January 24, 2018
Author: Lacey Borders

Tags: net neutrality

When you open your internet browser, you expect to access any website or online service you want, at any time you want, within a reasonable amount of time, right? Of course! After all, you pay to access the internet, and it is the expectation that when you pay for a service, you are able to access that whole service. But, could that be coming to an end?

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Facebook Newsfeed Update: What It Means For Your Business And Ours

Facebook Newsfeed Update: What It Means For Your Business And Ours

Created on: Thursday, January 18, 2018
Author: Matt Fernandez

Tags: facebook newsfeed, social media marketing

To anyone that follows Facebook and knows a thing or two about social media marketing, hearing that the organic reach of business pages on Facebook is about to take a hit probably doesn't come as much of a shock. To everyone else though, when you read headlines like “RIP Facebook Newsfeed For Business” I'm sure it made you sweat a bit.

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Wave Goodbye To Your Glasses!

Wave Goodbye To Your Glasses!

Created on: Thursday, January 11, 2018
Author: Glacial Multimedia Inc.

Tags: glasses, lasik

Adam shares his struggles with glasses on his most recent trip to Sao Miguel.

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The Landing Page Revolution

The Landing Page Revolution

Created on: Wednesday, January 10, 2018
Author: Michael Dobkowski

Tags: landing page, engagement objects, ppc

When I first started working with practices on paid search marketing, things were different. Click price alone was far less than it is today and many companies had not studied the impact of landing pages on conversions. The standard play from the big box PPC (pay-per-click) companies was to use the secondary pages of websites as the destination URL. The net result of this was that these pages often contained no conversion objects and were largely massive amounts of text. There was nothing cool looking and nothing persuasive, thus a lack of leads.

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LASIK Surgery: an Internet Marketing Consultant\'s Experience

LASIK Surgery: an Internet Marketing Consultant's Experience

Created on: Tuesday, December 19, 2017
Author: Callie Walker

Tags: lasik experience

My vision has always been less than ideal. I have astigmatism and started wearing glasses in middle school, at first just to see the board. Slowly but surely, my sight became progressively worse until I finally had to succumb to wearing glasses for everything I did: driving, watching movies, walking the dog, etc. Let me tell you, nothing is more frustrating than having to wear glasses to one of your closest friends’ weddings. Those pictures are forever.

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Here\'s Why Marketing to Cataract Patients Is Worth It [Infographic]

Here's Why Marketing to Cataract Patients Is Worth It [Infographic]

Created on: Thursday, December 14, 2017
Author: Michael Dobkowski & Troy Cole

Tags: marketing strategy, campaign, infographic, cataracts

Ever wonder how you can get more cataract patients through your door? People often write off the cataract demographic as being hard to reach digitally because they are not as technologically savvy as other demographics. But that is not necessarily true! Targeting the cataract demographic is easier than you think - and we have the proof to back it up.

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