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company Blog

stuff we learn about and want to share with you

We believe in sharing information. We believe in education. We believe in enlightenment. We believe in evolution

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Glacial Blog



Reviews are Everything! - What Are You Doing to Monitor and Gain Reviews?

Reviews are Everything! - What Are You Doing to Monitor and Gain Reviews?

Created on: Tuesday, October 17, 2017
Author: Callie Walker

There is no doubt that times are changing - if you think back 10 or 20 years ago, building rapport with a consumer base began in person, when the majority of communication was offline. This was before digital tools such as star ratings or online review sites, which are now conveniently a...

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What an SSL is and Why You Need One!

What an SSL is and Why You Need One!

Created on: Tuesday, October 17, 2017
Author: Hannah Whitten

First, What Is an SSL? The term SSL stands for “Secure Sockets Layer”. I'm sure by now, you're now wondering what exactly that means. Essentially, an SSL creates a secure relationship between the web server (where your website files live) and the web browser (i.e. Chrome, ...

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What You Need to Know about GreenSky Patient Solutions

What You Need to Know about GreenSky Patient Solutions

Created on: Wednesday, October 11, 2017
Author: Bethany Powers

What you need to know about GreenSky Patient Solutions Any practice manager or surgical coordinator can tell you how crucial patient financing can be for a successful practice. Let's face it, elective procedures are expensive. Having budget-friendly payment options opens the pos...

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Responsive Websites: What They Are & Why You Need One

Responsive Websites: What They Are & Why You Need One

Created on: Thursday, September 21, 2017
Author: Glacial Multimedia Inc.

When it comes to responsive websites, it seems like there are a million ways to begin the conversation. The best place to start: at the beginning. Believe it or not, your patients notice when your website is old and outdated. Keep reading to learn more!

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Welcome to Glacial, Joe!

Welcome to Glacial, Joe!

Created on: Friday, September 15, 2017
Author: Glacial Multimedia Inc.

Here at Glacial we are always growing and expanding! We are excited to welcome a new employee to our team.

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Why You Need To Budget for Digital Marketing

Why You Need To Budget for Digital Marketing

Created on: Wednesday, September 13, 2017
Author: Joe Austin

As the new year comes closer and closer, the time to create a budget for your business is here! These efforts are primarily digital nowadays, thanks to smartphones and technology being upgraded faster every year. With digital marketing being so fast-paced and paramount to grow and expand a business, how does anyone know how to plan for or even make a budget? The team here at Glacial Multimedia has your answers!

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Can You Play Cyber Defense?

Can You Play Cyber Defense?

Created on: Tuesday, August 29, 2017
Author: Michael Dobkowski

Tags: cyber security, hipaa

On September 15, 2017 at Carle Place, NY on Long Island, Michael Dobkowski from Glacial Multimedia will be delivering a course lecture and prompting discussion around the topic of cyber security and HIPAA compliance for ophthalmology websites. Most practices are simply asking where do i even begin.

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4 Types of Websites You Need to Know About

4 Types of Websites You Need to Know About

Created on: Friday, June 09, 2017
Author: Lauren Garrard

Tags: websites, landing page, microsite, responsive design

At Glacial Multimedia, we are always expanding our digital dictionary. We’ve even been working on our new tagline here in the Client Management world: "There’s a website for that."

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The Good, the Bad, and the Ugly: 5 Tips for Responding to Negative Reviews

The Good, the Bad, and the Ugly: 5 Tips for Responding to Negative Reviews

Created on: Thursday, June 01, 2017
Author: Callie Walker

Tags: reputation management

It is inevitable that every practice has flaws and not all days run smoothly. What matters most is how you choose to represent yourself as a practice, how you move forward and follow up with the review. Keep reading for 5 crucial tips to help you respond positively to negative reviews online!

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An Internet Marketing Consultant\'s Experience at ASCRS 2017

An Internet Marketing Consultant's Experience at ASCRS 2017

Created on: Wednesday, May 17, 2017
Author: Hannah Whitten

Tags: ascrs, trends, social media, reputation management

AMO University This was my second time attending ASCRS, but my very first time at AMO University. I wasn't entirely sure what to expect. Let's just say I was impressed (and educated) when I left! As a vendor, Glacial set up a booth and greeted current cl...

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