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stuff we learn about and want to share with you

We believe in sharing information. We believe in education. We believe in enlightenment. We believe in evolution

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Glacial Blog



Here\'s Why Marketing to Cataract Patients Is Worth It [Infographic]

Here's Why Marketing to Cataract Patients Is Worth It [Infographic]

Created on: Thursday, December 14, 2017
Author: Michael Dobkowski & Troy Cole

Tags: marketing strategy, campaign, infographic, cataracts

Ever wonder how you can get more cataract patients through your door? People often write off the cataract demographic as being hard to reach digitally because they are not as technologically savvy as other demographics. But that is not necessarily true! Targeting the cataract demographic is easier than you think - and we have the proof to back it up.

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Top 10 Ophthalmology Website Design Tips - AAO 2017

Top 10 Ophthalmology Website Design Tips - AAO 2017

Created on: Monday, November 20, 2017
Author: Michael Dobkowski

Tags: ophthalmology, web design, tips

Is your ophthalmology practice looking to build a new website? Are you unsure of where to start or what should be your priority? Our CEO, Michael Dobkowski, spills the industry secrets. Here are 10 tips that will make your ophthalmology web design experience easier and more thorough!

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What To Do When The Practice Makes Changes

What To Do When The Practice Makes Changes

Created on: Tuesday, November 14, 2017
Author: Glacial Multimedia Inc.

Tags: medical website, making changes to your site

After building a new responsive website, it's important to realize that it can't update itself. Any information that you want your patients to know about will need to be updated on your website. So what does this really mean? Things like new hours, updated photography, new doctors joining t...

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Is Your Practice Utilizing Branding Tools Fully?

Is Your Practice Utilizing Branding Tools Fully?

Created on: Friday, November 10, 2017
Author: Bethany Powers

Tags: branding, utilizing branding tools, marketing advice

What is a ‘brand', and why should a doctor have to brand themselves? As defined by the American Marketing Association, a ‘brand' is “a name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sel...

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Is Your Website Looking Spooky These Days?

Is Your Website Looking Spooky These Days?

Created on: Wednesday, October 25, 2017
Author: Bethany Powers

Tags: ssl, security, blogging

Halloween is rapidly approaching, and we have some pretty firm beliefs about the things that should be spooking us this time of year. Scary films, people dressing as zombies, candy corn (there’s contention on that one), and the fact that Pumpkin Spice kale chips are an actual, real thing are among a few items that top my list.

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How to Keep Patients Engaged with Email Newsletters

How to Keep Patients Engaged with Email Newsletters

Created on: Friday, October 20, 2017
Author: Sarah Gelber

Tags: newsletters, email marketing

When it comes to engagement, it can seem like there a million steps that need to get done, on a daily basis. Are you checking your Facebook page and responding to patients? Are you getting regular testimonials and posting them on your site? Is your site optimized to succeed?

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Reviews are Everything! - What Are You Doing to Monitor and Gain Reviews?

Reviews are Everything! - What Are You Doing to Monitor and Gain Reviews?

Created on: Thursday, October 19, 2017
Author: Callie Walker

Tags: online reputation

There is no doubt that times are changing - if you think back 10 or 20 years ago, building rapport with a consumer base began in person, when the majority of communication was offline. This was before digital tools such as star ratings or online review sites, which are now conveniently at the world’s fingertips. In fact, according to a survey done by BrightLocal, nearly 9 in 10 consumers have read online reviews to determine the quality of a local business before visiting or making a purchase. Even if you know your business is great, the reality is that most potential consumers only know what they read about you online.

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What an SSL is and Why You Need One!

What an SSL is and Why You Need One!

Created on: Tuesday, October 17, 2017
Author: Hannah Whitten

There are many situations where an SSL is required in order for a website to function properly. Online stores, secure forms, and any place that collects or sends sensitive information needs an SSL to perform properly. An SSL is required to collect patient information online in a secure, HIPAA-compliant manner

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What You Need to Know about GreenSky Patient Solutions

What You Need to Know about GreenSky Patient Solutions

Created on: Wednesday, October 11, 2017
Author: Bethany Powers

What you need to know aboutGreenSky Patient Solutions Any practice manager or surgical coordinator can tell you how crucial patient financing can be for a successful practice. Let's face it, elective procedures are expensive. Having budget-friendly payment options opens the...

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Responsive Websites: What They Are & Why You Need One

Responsive Websites: What They Are & Why You Need One

Created on: Thursday, September 21, 2017
Author: Glacial Multimedia Inc.

When it comes to responsive websites, it seems like there are a million ways to begin the conversation. The best place to start: at the beginning. Believe it or not, your patients notice when your website is old and outdated. Keep reading to learn more!

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