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Glacial Blog



Clearwave Corporation and MDprospects Announce an Integrated Solution to Market Services Directly to Patients

Clearwave Corporation and MDprospects Announce an Integrated Solution to Market Services Directly to Patients

Created on: Monday, August 12, 2013
Author: Glacial Multimedia Inc.

Tags: clearwave corporation, mdprospects, marketing, patient registration kiosk, integration

(August 12, 2013) Atlanta, Georgia - Clearwave Corporation, the leading self-service patient registration kiosk and eligibility solution, today announced a partnership with MDprospects, the revolutionary product designed specifically for physicians to capture, communicate and convert patient prospects.

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Google Virtual Tours: An Example

Google Virtual Tours: An Example

Created on: Monday, August 12, 2013
Author: Glacial Multimedia Inc.

Tags: google virtual tour, online office tours, glacial multimedia

As reported previously (see November 21, 2012 article "Glacial Multimedia's Collaboration with Google Trusted Photographers Encourages Medical Facilities to Create Virtual Tours"), Glacial has partnered with Google Trusted Photographers to provide Google Virtual Tours. The premise is simple - Google extends their "Street View" from the street and directly into the interior of a business providing a 360 degree tour of the business for potential clients to view and talk through virtually.

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Why A Strong SEO Strategy is Highly Effective for LASIK Practices

Why A Strong SEO Strategy is Highly Effective for LASIK Practices

Created on: Friday, August 09, 2013
Author: Glacial Multimedia Inc.

Tags: seo strategy, internet marketing, optimization, lasik practices, paid search, social media, glacial

Organic Search Engine Optimization (SEO) is the science of making adjustments and modifications to a website in order to make the site rank higher for particular search terms on specific search engines with the ultimate purpose of increasing traffic to the website. SEO combines programming with logic and business strategy. It is more than just placing tags and links on a website, it is actually a blend of many variables. Each search engine uses complex algorithms to analyze these variables. Why should SEO be one of the first focuses of your Internet marketing planning? Are you maximizing your SEO potential?

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Glacial Multimedia Local Search Specialist, Darryl Quinlan featured in Search Engine Land

Glacial Multimedia Local Search Specialist, Darryl Quinlan featured in Search Engine Land

Created on: Friday, August 02, 2013
Author: Glacial Multimedia Inc.

Tags: local search optimization, client communication, glacial multimedia, search engine land

Darryl Quinlan discusses the importance of communicating and planning strategies and goals with new clients.

(Read More)

Attachments

Search Engine Land (PDF FILE)

The Emergence of Social Factors in SEO

The Emergence of Social Factors in SEO

Created on: Wednesday, July 31, 2013
Author: Glacial Multimedia Inc.

Tags: seo, social media, off page elements, youtube, facebook, twitter, glacial multimedia

We have been hearing for the last year or so that social media factors and other off-page elements will be affecting SEO. At first, I was initially skeptical that search engines would place any amount of weight to social media factors, but after several experiences with websites doing very well with their social media sites, then succeeding in SEO, I am convinced there is a strong connection between the two.

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Glacial Multimedia attending the AAO Annual Meeting in New Orleans this November

Glacial Multimedia attending the AAO Annual Meeting in New Orleans this November

Created on: Tuesday, July 23, 2013
Author: Glacial Multimedia Inc.

Tags: aao annual meeting, new orleans, glacial multimedia

Glacial Multimedia will be exhibiting at the AAO Annual Meeting coming up this November from the 16th through the 19th in New Orleans.

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Google changes its Local Search Categories

Google changes its Local Search Categories

Created on: Monday, July 08, 2013
Author: Glacial Multimedia Inc.

Tags: local search, optimization, google, categories, ranking, google+, glacial multimedia

The rumors are true, it is happening, in fact, it's happened. Welcome to the wonderful world of Google where change is the norm and the rest of us scramble to adapt.

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Improve Your SEO Through Linking

Improve Your SEO Through Linking

Created on: Wednesday, May 29, 2013
Author: Glacial Multimedia Inc.

Tags: seo improvement, traffic building, linking, glacial multimedia

Linking is a great way to improve traffic to your website. Something to consider might be to seek out local organizations, media companies, or manufacturers that you have a relationship with and get them to link back to your website. You could use some of the link code examples below to help get you started.

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Attachments

Link Code Examples to Help Improve Your SEO (PDF FILE)

Glacial Multimedia\'s Local Search Manager, Darryl Quinlan featured in BrightLocal

Glacial Multimedia's Local Search Manager, Darryl Quinlan featured in BrightLocal

Created on: Friday, May 10, 2013
Author: Glacial Multimedia Inc.

Tags: local search optimization, client relationships, glacial multimedia

Glacial Multimedia's Local Search Manager, Darryl Quinlan discusses the importance of building close working relationships with clients.

(Read More)

Attachments

BrightLocal (PDF FILE)

A new study confirms that a Facebook fan is worth approximately $174

A new study confirms that a Facebook fan is worth approximately $174

Created on: Monday, April 22, 2013
Author: Holly Nunan

Tags: facebook fans, brand, ads, contests, social media maintenance, improvement, glacial multimedia

A new study by Syncapse, a social media marketing firm, has confirmed that a Facebook fan is worth approximately $174 to a brand, which is up 28% since 2010. The survey, based on data collected from more than 2,000 U.S. panelists in late January and early February, compared Facebook fans and non-fans and their corresponding product spending, brand loyalty, propensity to recommend, media value, cost of acquisition and brand affinity. Fans are obviously must more active in social media wherein the average Facebook fan is also following 10 brand pages at a given time. Three quarters of fans are likely to share good brand experiences and share promotions with their Facebook friends.

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