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company Blog

stuff we learn about and want to share with you

We believe in sharing information. We believe in education. We believe in enlightenment. We believe in evolution

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Glacial Blog



How Google\'s New Algorithm May Change Your SEO

How Google's New Algorithm May Change Your SEO

Created on: Wednesday, November 23, 2016
Author: Andy Hercock

Tags: seo, google algorithm

As we’ve stated before, the one thing you can rely on in the world of SEO is change - our friends at Google are always hard at work making sure that online searches return relevant results, and these searches are powered by an algorithm that is constantly being updated.

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Event Marketing Tool-Kit: Top Tips to Avoid an Empty Room

Event Marketing Tool-Kit: Top Tips to Avoid an Empty Room

Created on: Monday, November 21, 2016
Author: Bethany Powers

Tags: event marketing

Glacial Multimedia has helped countless practices advertise and prepare for their big community moments, and we’ve picked up some useful tips along the way that are proven to help keep you from facing an empty room.

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Boost Your Leads, SEO and Reputation Management with Healthgrades

Boost Your Leads, SEO and Reputation Management with Healthgrades

Created on: Thursday, November 17, 2016
Author: Hannah Whitten

Tags: healthgrades, reputation management, seo, lead generation

You’ve probably heard the Glacial team ranting and raving about Healthgrades Premium Profiles for almost a year now. But do you know why we love this premium program so much? Leads. Reputation management. Search engine optimization. Those are three of the biggest stressors that we hear from our clients, and rightfully so.

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Millennials: Five Tips on Reaching the Most Ignored Demographic in Healthcare

Millennials: Five Tips on Reaching the Most Ignored Demographic in Healthcare

Created on: Tuesday, November 15, 2016
Author: Lacey Borders

Tags: millennial marketing, marketing strategy

Glacial Multimedia has been stressing the importance of marketing to millennials for a while now. Millennials are often stereotyped as being entitled or lazy. Whether you think that’s true or not, there’s no denying that they are our future. However, successfully appealing to millennials takes more than just acknowledging their existence. What are your doing as a practice to draw in this important demographic? If the answer is “not much”, we’re going to change that today.

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4 Reasons You Should Be Paying Close Attention to Content Marketing

4 Reasons You Should Be Paying Close Attention to Content Marketing

Created on: Thursday, November 10, 2016
Author: Lacey Borders

Tags: content marketing

In the internet marketing industry, it’s easy to get lost in the constant stream of buzzwords and fads. We know as well as anyone that marketing fads come and go. It’s up to us to decipher which of these marketing trends is here to stay, and which will be forgotten about in a couple months. That said, we firmly believe that content marketing is a “fad” that won’t be going away anytime soon.

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It\'s Diabetic Eye Disease Awareness Month!

It's Diabetic Eye Disease Awareness Month!

Created on: Tuesday, November 08, 2016
Author: Sarah Gebler

Tags: diabetes, eye examinations, diabetic retinopathy, preventative eyecare

November is a month we all equate with fall, the beginning of the holiday season, and of course, Thanksgiving. Aside from being the pinnacle of all things autumn, did you know that November is also Diabetic Eye Disease Awareness month? If you’re an ophthalmologist, the answer is probably yes. If not, let’s take some time to learn a little bit about these common diseases and spread some awareness!

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Glacial Multimedia Launches New Website for Loden iVision Centers!

Glacial Multimedia Launches New Website for Loden iVision Centers!

Created on: Monday, November 07, 2016
Author: Glacial Multimedia Inc.

Tags: website launch, web design

On October 6th of this year, Glacial Multimedia launched a website for Loden iVision Centers! Located in Nashville, TN, Loden iVision Centers has long been a top competitor with a strong mission: to uniquely provide the most advanced vision technology and best possible care, while exceeding their patient's expectations in every way. We believe their new website helps reflect these values!

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“New” Social Media: Becoming a Digital Advocate in 2017

“New” Social Media: Becoming a Digital Advocate in 2017

Created on: Thursday, November 03, 2016
Author: Lauren Garrard

Tags: social media, social media marketing, instagram, snapchat, facebook

We are continually getting closer to the year 2020 – it’s time to start thinking of your 20/20 eye acuity puns. More importantly, it’s time to reevaluate your social media presence as both a business and a healthcare practice.

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Online Scheduler vs. Request An Appointment Form: Which One Works Best?

Online Scheduler vs. Request An Appointment Form: Which One Works Best?

Created on: Tuesday, November 01, 2016
Author: Hannah Whitten

Tags: online forms, online scheduler, request an appointment

There have been tons of questions regarding online appointment scheduling for medical practices. It’s going to be more time consuming for staff, right? Will no-shows increase? Will anyone use it?

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Introducing Podcasts by Glacial Multimedia - Exclusively Available on our App!

Introducing Podcasts by Glacial Multimedia - Exclusively Available on our App!

Created on: Thursday, October 13, 2016
Author: Glacial Multimedia Inc.

Tags: podcasts, app, internet marketing

Glacial Multimedia is excited to announce the release of our brand new podcast series. Exclusively available on our new app, our podcasts give you insight into industry trends like branding in the digital world, online reputation management, new social media and millennial marketing.

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