arrow 1 arrow 2
54c6a2323d5e25a202c7d60f_arrow.png 54c6a2749da8dba102bcbc44_arrow_2.png
54c6c76d079b5fbd7b9a4868_glacial_seal_2.png

company Blog

stuff we learn about and want to share with you

We believe in sharing information. We believe in education. We believe in enlightenment. We believe in evolution

550334045885f7ec108c9d28_icon_blog_orange.png

Glacial Blog



Social Media Optimization: Glacial Multimedia, Inc. Provides More Options Than Ever Before!

Social Media Optimization: Glacial Multimedia, Inc. Provides More Options Than Ever Before!

Created on: Friday, September 11, 2015
Author: Glacial Multimedia Inc.

Tags: social media optimization, brand recognition, google ranking

Social media is a constantly changing and evolving world and, much like in the world of Search Engine Optimization what worked yesterday will not necessarily work today. In the beginning, businesses would create a social media account and let it sit there while the Likes/Followers roll in and forget about it. That type of passive strategy doesn’t work anymore. In fact your social media presence now affects your Google ranking and Search Engine Optimization, making it more important than ever before to properly utilize the avenues available to you.

(Read More)

What Worked Yesterday Will Not Necessarily Work Today, Welcome to the New World of SEO

What Worked Yesterday Will Not Necessarily Work Today, Welcome to the New World of SEO

Created on: Friday, September 04, 2015
Author: Glacial Multimedia Inc.

Tags: seo, organic results, local search, google

When it comes to the world of Search Engine Optimization, one thing we know with absolute certainty is that change is inevitable. Strategies that worked well in the past will most likely not provide the same results right now. Glacial Multimedia strives to provide the latest relevant and useful SEO tactics to assist each and every one of our clients in achieving their goals. For some this is a far easier path; for others however, it takes digging a little deeper and paying a little more attention to the details, and mechanics of properly optimizing your website, as well as new exterior factors, for the best results possible.

(Read More)

Glacial Multimedia and Google Presenting at AECOS Summer Symposium 2015

Glacial Multimedia and Google Presenting at AECOS Summer Symposium 2015

Created on: Thursday, July 30, 2015
Author: Glacial Multimedia Inc.

Tags: aecos summer symposium 2015, google adwords

Spenser Pontbriand and Karen Dobkowski of Glacial Multimedia will be participating in the AECOS Summer Symposium meeting in Park City, Utah this coming weekend. This dynamic meeting, held annually for the past four years in Deer Valley, Utah, has expanded to incorporate a series of extensive, peer-to-peer case discussion sessions.

(Read More)

10 Steps For Better Website Financing Engagement

10 Steps For Better Website Financing Engagement

Created on: Monday, July 27, 2015
Author: Glacial Multimedia Inc.

Tags: website financing engagement, slides, search engine optimization, blog, social media

Glacial Multimedia Inc., recently embarked on a study with CareCredit and 60 ophthalmology practices to try and understand what putting the best foot forward could do to traffic. Our findings were astonishing. Oftentimes financing was not even there, hard to find or involving a sentence with very little information. In most cases it was easy to see how this could be improved. The question then became…what type of modality would we use and would this make a difference in traffic? For the purpose of this task we assumed that if we get more qualified traffic that we would inevitably attract more patients. What did we learn? Read the full blog to find out!

(Read More)

How to Properly Market Online to Millennials (Written by a Millennial)

How to Properly Market Online to Millennials (Written by a Millennial)

Created on: Thursday, June 04, 2015
Author: Glacial Multimedia Inc.

Tags: online marketing, internet marketing, millennials, social media, website development

You’re probably wondering what a 24 year old millennial can tell you about how internet marketing and advanced strategy can help you capture your audience online. Don’t worry- I understand your doubts. However, I have been internet marketing since I was 14 without even knowing it. I built my first website for my lawn mowing business, allowing my neighbors to schedule appointments and access my services with ease. As I aged, I realized what I was doing and found I had a passion (and a term) for what I was doing- internet marketing. By 17 I was running internet and social marketing for a very successful restaurant, for which I have established a successful marketing campaign. Now I represent 55 practices throughout the US, and am personally in charge of establishing all new practices for the company. I work with over 100 physicians from ophthalmologists, dentists, plastic surgeons, spinal surgeons, and many more.

(Read More)

Medical Website Design Experts Glacial Multimedia Win (IMA) Interactive Media Awards Best in Class Healthcare Website Award!

Medical Website Design Experts Glacial Multimedia Win (IMA) Interactive Media Awards Best in Class Healthcare Website Award!

Created on: Thursday, May 14, 2015
Author: Glacial Multimedia Inc.

Tags: medical website design award

We are deeply grateful to announce that Glacial Multimedia has been awarded the 2015 Interactive Media Awards “Best in Class” Healthcare Website Award! The website selected was the Southwestern Eye Center website project, which is a progressive ophthalmology practice with locations in...

(Read More)

QualSight, An Additional Source of LASIK Patients

QualSight, An Additional Source of LASIK Patients

Created on: Tuesday, May 12, 2015
Author: Glacial Multimedia Inc.

Tags: qualsight lasik, vision correction surgery, lasik insurance, patients, ophthalmology practices

LASIK eye surgery remains one of the most popular elective surgeries in America. Thanks to twenty years' worth of experience and technological enhancements, today's LASIK surgeons consistently achieve excellent results. From the baby boomers with presbyopia to young adults, LASIK surgery appeals to a wide variety of patients who view the procedure as a safe and convenient way to correct their vision correction problems.

(Read More)

Glacial Multimedia & MDprospects at ASCRS/ASOA in San Diego

Glacial Multimedia & MDprospects at ASCRS/ASOA in San Diego

Created on: Wednesday, April 15, 2015
Author: Glacial Multimedia Inc.

Tags: ascrs 2015, asoa 2015, san diego, california, website optimization

Both Glacial Multimedia & MDprospects are excited to be heading to San Diego for the ASCRS/ASOA show! If you or your doctors plan to attend the show, we encourage you to stop by our booth and meet our team! We will have some great show-only specials and can review your Internet marketing plans and your site's mobile friendliness in person!

(Read More)

Google Wants You To

Google Wants You To "Get Friendly" With Mobile Users, Glacial Can Show You How

Created on: Wednesday, April 15, 2015
Author: Glacial Multimedia Inc.

Tags: seo, website performance, google update, mobile devices, tablets

In late April 2015, Google is making some changes to how they prioritize sites as they are searched on phones, tablets and other mobile devices. This effort is another in a long line of updates that the search engine giant has developed to provide the best in results and relevant content for users across the world. Our expert team of specialists at Glacial Multimedia wants to help prepare you, our associates and clients, to maximize SEO and website performance during this mobile evolution.

(Read More)

Glacial Multimedia is proud to announce the addition of a new member to our Glacial Family -- Matt Weyand!

Glacial Multimedia is proud to announce the addition of a new member to our Glacial Family -- Matt Weyand!

Created on: Monday, March 09, 2015
Author: Glacial Multimedia Inc.

Tags: enhanced search team, social media, adwords, seo, local search

Matt was selected from a vast pool of highly qualified applicants to support Glacial's Enhanced Search Team. After a lengthy and intense interview and selection process, the team realized there was a clear choice, and that choice was Matt Weyand. The Glacial Team is thrilled to have this wonderful person step up and provide them with the assistance they need.

(Read More)

sidebar