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stuff we learn about and want to share with you

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Glacial Blog



Why Responsive Website Design is Taking Over!

Why Responsive Website Design is Taking Over!

Created on: Monday, April 21, 2014
Author: Glacial Multimedia Inc.

Tags: responsive website design, screen resolution, mobile devices, tablets, seo, glacial multimedia

Everyday, the number of electronic devices, platforms, and browsers that need to work with your site grows. Over the last few years the popularity of mobile devices and tablets has been growing at an astounding rate. More people simply prefer to browse the web with these new devices instead of traditional desktop computers. It is estimated that mobile browsing will overtake desktop browsing by the end of 2014. Nowadays, mobile devices come in all shapes and sizes so it is difficult to tailor design a website that fits each screen resolution. This is the start of where responsive website design starts to play a role.

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Become Found!

Become Found!

Created on: Thursday, April 17, 2014
Author: Glacial Multimedia Inc.

Tags: online marketing, local search, paid search campaign, social media, seo, results, brand development

Building an eye catching, user friendly website is just the start when it comes to being found on the internet. You've spent all this time, money and resources making sure your website engages visitors, but now you're simply leaving it alone and hoping people stumble across it. It's time to become found.

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Why You Need To Stop Neglecting Local Search

Why You Need To Stop Neglecting Local Search

Created on: Wednesday, April 16, 2014
Author: Glacial Multimedia Inc.

Tags: mobile activity, local search, conversion rate, information source, glacial multimedia

The definitive local search study was released recently, (the details of who conducted and commissioned the study are below) and while I will go over the details in, well, detail, one thing is perfectly clear - mobile devices are the rising star in local search. In fact, the study found that "the number one activity on mobile devices is search."

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Eyeing Google Glass? Check out the one-day only sale

Eyeing Google Glass? Check out the one-day only sale

Created on: Tuesday, April 15, 2014
Author: Holly Nunan

Tags: google glass, wearable computer device, technology news, explorers program, glacial

April 15th is Tax Day here in the United States, but this year it's also the day that anyone in the U.S. can purchase the beta version of Google Glass for less than the cost of the average tax refund.

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Building a Location Page for Your Practice

Building a Location Page for Your Practice

Created on: Monday, March 24, 2014
Author: Glacial Multimedia Inc.

Tags: local search, local profiles, location pages, embedded maps, directions, listing, services

As the importance of local search continues to grow in 2014, it is important to build a compatible relationship between an organic website and a business' local profile(s). These independent entities compliment and support each other and the relationship needs to be as healthy as possible. One of the rather important ways to accomplish this is to build an in-depth and robust location page.

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Social Media Trends

Social Media Trends

Created on: Monday, March 10, 2014
Author: Glacial Multimedia Inc.

Tags: social media, facebook, google+, seo, blogs, content, glacial multimedia

Glacial Multimedia's Social Media department offers up a brief rundown of the social media trends that are occurring today.

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US Speedskaters Get a Litte Help From Their Friends...and LASIK

US Speedskaters Get a Litte Help From Their Friends...and LASIK

Created on: Friday, February 14, 2014
Author: Glacial Multimedia Inc.

Tags: us speedskates, sochi olympics, lasik laser vision correction procedure, glacial multimedia

Speedskating is one of the United States' most successful winter Olympic sports. This year in Sochi, great things are expected once again for the team.

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10 Basic Internet Marketing Ideas for Your Practice

10 Basic Internet Marketing Ideas for Your Practice

Created on: Tuesday, February 11, 2014
Author: Glacial Multimedia Inc.

Tags: internet marketing, social media, website design, search, branding, mobile websites, newsletters

During a recent lecture entitled "Cyber Tools for Optometrists", I was approached by someone after my course that was really excited about the content of my lecture. He was motivated to do something more to better the Internet marketing activities of his practice. I had done a good job motivating him, but what he explained next I was not expecting. He explained to me that although the content of my lecture was great, he needed an easier way to digest what I had discussed, and furthermore wanted a road map to actually implement these ideas at his practice. It was as if he were almost asking for Internet marketing for dummies or some sort of Internet marketing cliff notes. As a result of this conversation I decided to put some thought into action for a blog article. This might seem basic to some of you, but sometimes we need to get back to basics!

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Interpreting Social Signals for Your Medical Practice as Part of an Overall Internet Marketing Strategy

Interpreting Social Signals for Your Medical Practice as Part of an Overall Internet Marketing Strategy

Created on: Friday, January 31, 2014
Author: Glacial Multimedia Inc.

Tags: marketing strategy, seo, social signals, facebook, twitter, google+, blogs, content engagement

We have been told that this is the year where social signals will become a factor in SEO. We now have more reason to invest in social media activities than ever before, but how do we generate social media focus that will be effective? The social signals generated by your online activity is now key, and Google+, Facebook, and Twitter are at the heart of it. What I like about the new semantic SEO and social interpretation by Google is that those practices that put in the effort of social media will be rewarded with higher positions when it comes to SEO ranking. We are going to need to think about social activity as voters. This does not mean for one minute that social signals are the end all, be all for SEO. Let's be clear...social signals are only part of the picture. Traditional elements of SEO are still in play when it comes to ranking.

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"Black Hat" SEO: Doctors Beware

Created on: Thursday, January 30, 2014
Author: Dr. Amjad Khokhar

Tags: seo, google, yahoo, bing, black hat techniques, search engine banning, medical websites

Marketing a medical practice used to be an oxymoron. Long gone are those days of medical boards banning advertisement as doctors struggle to get their websites noticed on the web, often with a limited budget that can go towards SEO (Search Engine Optimization). But if you are looking to move into a first page position on Google overnight, then you're looking for trouble. The only way to do this is through "Black Hat" SEO techniques. And as the name implies, it can land you in a lot of trouble.

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