There is no doubt that times are changing - if you think back 10 or 20 years ago, building rapport with a consumer base began in person, when the majority of communication was offline. This was before digital tools such as star ratings or online review sites, which are now conveniently at the world’s fingertips. In fact, according to a survey done by BrightLocal, nearly 9 in 10 consumers have read online reviews to determine the quality of a local business before visiting or making a purchase. Even if you know your business is great, the reality is that most potential consumers only know what they read about you online.
Why Do You Need Reputation Management?
Reputation management is by no means a new concept, but to remain relevant with potential customers, it’s crucial to stay on top of your online presence and reviews. If someone is looking for a new doctor and researching online for healthcare providers in the area, do you think they are going to go for a practice that has several 4- and 5-star reviews, or a practice that has few or no reviews? According to the same survey, 88% of consumers say that they trust online reviews as much as personal recommendations. This percentage has crept up in the past several years, and it’s not going to be stopping anytime soon. So, the question remains: what are you doing to monitor and gain reviews? Well, we have your answer! Enter MDidentity, a reputation management software that allows you to easily and successfully manage your online reviews.
What is MDidentity?
The concept of MDidentity is about collecting reviews and storing them in one place. This review page is added to your website so that visitors can see not only your reviews, but it allows the page to index on Google, so when someone searches for reviews, that page will be one of the top sites they see. The review page promotes traffic, adds new content, and encourages patients to leave reviews.
One of the major benefits of MDidentity is that it’s highly customizable. The software allows you to decide where you want to have consumers post reviews about you and really focus on where you want to build your reputation. It also alerts you when people are having conversations about you online and gives you the opportunity to respond immediately.
What if someone leaves a negative review? We’ve got that covered, too. If someone leaves a less-than-satisfactory review about your business, MDidentity will send the reviewer a feedback form prompting them to rate their experience in more depth. After reassessing, people will often change their negative review to a positive - because of this, MDidentity includes a new star rating at bottom in case the reviewer changes their mind. If the review remains negative, MDidentity will simply house the negative review but it doesn’t get posted publicly.
Given the growth of the data related to this topic, it’s predicted that online reviews will continue to dominate market success. Don’t wait - get ahead of your online reviews today and get consumers in the door! To learn more about how to get a grasp on your reputation management, call MDidentity today at (207) 887-2211.