Glacial Multimedia has partnered with Healthgrades to provide our clients with online Premium Profiles through Healthgrades. These profiles have many features that help providers get the competitive edge in patient acquisition, such as:
- Enhanced placement in Healthgrades search results for provider services and location
- Removal of competitor ads that display on personal Healthgrades pages (which show the ratings and distance away from competitor practices and doctors)
- Office tools that help boost review count and overall star ratings
- Online appointment requests through Healthgrades
- Monthly reporting and tracking phone number to monitor profile performance
…and more! We have noted three major benefits amongst users of these Healthgrades Premium Profiles:
Leads. Reputation Management. Search Engine Optimization.
Exploring these three key benefits, we have collected data from our clients that prove the efficacy of these profiles. We want to break them down to show how Healthgrades Premium Profiles help providers.
Our providers receive an average of four new patient phone calls on a monthly basis, making the cost per lead $50. Consulting with Spenser Pontbriand, Director of Paid Search at Glacial, we have confirmed that this cost per lead is extremely low. Through Paid Search Campaigns, the average cost per lead tends to range between $80-$300 for an ophthalmic practice.
The cost per booked appointment comes out to approximately a $100 per new patient appointment booked with Healthgrades. These are also no effort leads – they have booked simply and are ready for their appointments, as opposed to some lead types that require being followed up with and tracked down by a team coordinator.
2. Reputation Management.
As Healthgrades outperforms the market in medical reviews, it’s not uncommon to see a Healthgrades profile at the top of search engine results for almost any search for a doctor’s name. These search results show the doctor’s name, star rating, and quantity of reviews. If a star rating is below 4.5, it’s not uncommon that this is causing lost patients and revenue.
Healthgrades provides tools to improve your ratings and increase the number of reviews acquired on Healthgrades. Remember: ratings are the new word of mouth.
3. Search Engine Optimization.
Claimed Premium Healthgrades pages allow doctors to control what information is on the page, which can, in some cases, be inaccurate or not their choice message. Taking control of the page allows customized messaging to prospects and ensures that what patients see is the best possible source of information. On premium profiles, doctors can add personal videos, information, and tailored messages.
If you are interested in controlling your reputation and gaining leads for little investment, talk to Glacial about a Healthgrades Premium Profile today.