Connected TV (CTV) Advertising
Television Advertising, Reimagined for the Digital Age
Glacial utilizes a performance-driven Connected TV (CTV) advertising platform designed to make television advertising as measurable and accessible as digital channels like search and social media.
CTV delivers your message directly to patients and consumers watching streaming content on their smart TVs, in premium, unskippable placements on networks like CNN, ESPN, and Hulu. With advanced AI optimization and verified attribution technology built into the platform, every dollar you spend works smarter.
By using the creative your practice provides, the platform makes it easy to incorporate broadcast-quality TV into your broader marketing mix, working alongside channels like search and social to drive stronger overall performance.
CTV Performance in a Multi-Channel Strategy
| Metric | Result |
| Conversion Rate | 83% stronger with Multi-Touch CTV campaigns |
| Cost Per Acquisition | 73% more efficient than search remarketing alone |
| ROAS Increase | 34% when combining prospecting & retargeting |
| Cost Per Visit | 23% average reduction when integrated with traditional advertising channels |
Commercial Production Examples
Golden State Dermatology
30-second testimonial spot featuring a patient’s hair restoration journey, authentic storytelling designed to build trust and drive consultations.
Nashville Weight Loss Solutions
30-second spot featuring Dr. Houston, a compelling physician-led message designed to convert viewers into patients by establishing authority and urgency.
Why CTV with Glacial?
Audience Targeting
Thousands of audience segments are available through LiveRamp integration, enabling targeting based on demographics, interests, and real-world behaviors so your ad reaches the right patient at the right moment.
Conversion Tracking
Attribution technology accurately links unskippable TV ad views to subsequent website visits and conversions across any device in the household, delivering true and transparent ROI measurement.
AI-Powered Optimization
The platform’s AI engine continuously optimizes campaigns up to 651,000 times daily to hit specific goals, whether that’s Return on Ad Spend (ROAS), Cost Per Acquisition (CPA), or website visits.
Premium Ad Inventory
Ad placements are guaranteed on 150+ top-tier, non-skippable networks, including CNN, ESPN, and Hulu, ensuring your brand appears alongside premium content in a high-attention environment.
Creative Production
High-quality, custom TV creative is produced at no additional cost beyond media spend, lowering the barrier for practices without existing video assets so you can stay focused on patients.
Cross-Device Reach
Campaigns extend beyond the TV screen by serving coordinated ads on viewers’ other devices including phones, tablets, and laptops, driving higher engagement and amplifying results across the full marketing mix.
Real-Time Reporting
A fully customizable dashboard reports on over 900 metrics, including direct Google Analytics integration for a unified view of performance across your entire digital ecosystem.
See what’s possible. Professional, broadcast-ready TV spots produced by our clients.
Ready to Reach Patients on the Big Screen?
See how your practice compares, and what CTV could do for your growth.
What Is Your Marketing ROI? How much are you spending each month compared to the revenue you’re generating?
Is Your Website SEO Good Enough? 70% of your traffic comes from search engines…
