Unlock the Potential of Generative AI in Medical Marketing

Posted on March 7, 2023

On March 2nd, 2023, Glacial multimedia hosted a webinar with company CTO Onur Birsen, Hannah Garland, and Jamieson Webking, discussing recent advancements within artificial intelligence and how various products and upcoming trends can be utilized within your medical marketing workflow. Topics discussed include: Generative Image Examples Mentioned Resources Additional Reading Using AI & Machine Learning […]

Is Your Medical Website Optimized? 11 Proven Strategies for Fine-tuning Its Performance

Posted on February 7, 2023

The digital medical marketing field is constantly evolving, and it’s important for healthcare websites to keep up with the latest trends and strategies in order to stay competitive and attract patients. Here are some proven strategies for optimizing the online performance of your practice’s website this year: 1. Conduct Thorough Keyword Research By understanding the […]

The 4 Elements of On-Page SEO for Healthcare Websites

Posted on February 3, 2023

In today’s digital age, having a website is crucial for any medical practice. However, simply having a website is not enough – it needs to be optimized for search engines in order to reach the right audience and drive more leads to your site. Use these four pillars of on-page healthcare SEO to understand how […]

Four elements of On Page SEO for Healthcare websites

Top 5 Ophthalmology Marketing Initiatives for 2023

Posted on February 2, 2023

Ophthalmology practices often ask what are some of the things we can do out of the gate this year to get better at our marketing? 1. Make Patients Your Hero The first thing we suggest practices do in 2023 is to make their patients the hero. Collect reviews and utilize testimonials to learn what you […]

Top 5 initiatives for Ophthalmology marketing this year

Blueprint to a Successful Referral Network

Posted on January 25, 2023

Glacial’s CEO, Michael Dobkowski and Lanissa Brantley from LB Solutions discuss how to grow an optimal Referral Network! You can expect to learn: Want to learn more? Contact us! Your browser does not support iframes. The contact form cannot be displayed. Please use another contact method (phone, fax etc)

Blueprint for a successful referral network

Top 10 Ophthalmology Website Design Tips

Posted on January 20, 2023

For an AAO symposium in New Orleans, I was asked to provide some medical website design tips for a user’s group meeting. After completing the exercise, I realized that these tips were not obvious to people with limited ophthalmology website design experience. #1: All Modern Ophthalmology Websites Should Be Responsive. Making your website responsive means […]

Top 10 Ophthalmology Website Design Tips

The Ten ‘Must-Haves’ For An Excellent LASIK Website [2023]

Posted on December 13, 2022

With over twenty years of experience in ophthalmology marketing, we have seen and created our fair share of LASIK websites. We’ve watched three worlds develop and advance: the fields of ophthalmology, digital marketing, and web development, and as a company have worked hard to be at the forefront of all three. How do these fields […]

Glacial Multimedia and Dry Eye Access Announce a New Strategic Partnership

Posted on December 8, 2022

A new strategic partnership between Glacial Multimedia and Dry Eye Access has been announced! Through this partnership, both parties aim to assist eye care professionals expand their dry eye services. In addition to patient acquisition tactics from Glacial Multimedia, this offer includes training from Dry Eye Access, one of the most successful companies in the […]

Beauty is in the Eye of the Beholder: Showcasing Skin and Cancer’s Website

Posted on August 22, 2022

Glacial is proud to partner with Skin and Cancer Institute to help them update their existing dermatology website design. Incorporating a number of these great features ensures that users enjoy seamless access to valuable and up-to-date information. Keep reading to learn about a few of the unique and essential elements that helped take their site […]

4 Tips To Make a Good First Impression Using Patient Testimonials

Posted on July 14, 2022

Do you want to improve potential patients’ digital first impression of your clinic? Testimonials can be invaluable in creating an excellent first impression, gaining prospective patients, and cultivating a positive digital presence. Follow these tips to ensure you are digitally benefiting from the positive patient experiences you are providing every day! 1. Ask Patients for […]