Why Your Practice’s Google Business Profile Views Have Dropped

Posted on June 4, 2024

Have you noticed that your Google Business Profile (GBP) impressions are significantly down compared to this time last year? You’re not alone! You may have even noticed this same trend happening last year, too. No, your Google Business Profile hasn’t been cursed or filtered out; Google is simply continuing to make tweaks to the way […]

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ASCRS 2024 in Boston Was Blazing

Posted on May 23, 2024

Glacial Multimedia is thrilled to share that ASCRS was an incredible experience in Boston this past April. As a leader in ophthalmology marketing, we’re always eager to connect with clients, prospects, and industry partners at these events.  This year’s show was extraordinary as it brought together our growing team, allowed us to showcase our latest […]

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Webinar Recording: Boost Your Business Locally with MDprospects and Glacial Multimedia!

Posted on March 6, 2024

Did you miss the MDprospects and Glacial Multimedia webinar about how to maximize your local search profiles and reviews? Dive deep with MDprospects CEO Michelle Pelletier and Local SEO Specialist Jeffrey Kustron from Glacial Multimedia as we share groundbreaking strategies to optimize your local search profiles, harness the power of online reviews, and build unwavering […]

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Glacial Multimedia Launches Dedicated Digital PR Department

Posted on February 14, 2024

Glacial Multimedia is excited to announce that we’re expanding our service offerings by launching a new Digital PR department. Although we’ve always been an industry leader in healthcare marketing, taking the lead in Digital PR is a strategic addition. This reflects our commitment to providing practices with comprehensive, forward-thinking digital marketing solutions. Keep reading to […]

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The Ten ‘Must-Haves’ For An Excellent LASIK Website [2024]

Posted on January 9, 2024

With over twenty years of experience in ophthalmology marketing, we have seen and created our fair share of LASIK websites. We’ve watched three worlds develop and advance: the fields of ophthalmology, digital marketing, and web development, and as a company have worked hard to be at the forefront of all three. How do these fields […]

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5 Ways to Promote Patient Usage of Online Scheduling

Posted on December 18, 2023

An easy-to-use online scheduling system enables healthcare providers to meet patients where they already are: online. Clearwave, the Patient Revenue Platform™ for high-growth practices, provides online scheduling software to make it easy for patients to book appointments 24/7. The benefits for healthcare organizations are immense.  Online scheduling can reduce no-shows, improve scheduling efficiency and accuracy, […]

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Search Generative Experience and Medical Queries – What Does Google SGE Say?

Posted on September 28, 2023

What is Search Generative Experience? Search Generative Experience (SGE) is an experimental Google Search feature that uses AI to provide a new style of search results. SGE understands search intent and generates comprehensive, real-time answers by using sourced text, images, and video in tailored results to users the very top of the page. If you […]

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