Webinar Recording: Boosting Patient Engagement – Advanced Marketing Strategies for Cataract Surgery Success

Posted on November 19, 2024

On November 19th, we hosted an exclusive webinar, Boosting Patient Engagement: Advanced Marketing Strategies for Cataract Surgery Success. Moderated by Matt Jensen of Matt Jensen Marketing, the webinar featured an expert panel of industry leaders: Michael Dobkowski of Glacial Multimedia, Kathy Otto of Fichte, Endl & Elmer, Kade Wilcox of Boost Patients, and Chris Bonsall of Navigate. This dynamic panel shared actionable insights and […]

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Effective Cataract Surgery Marketing: 4 Ways to Build a Profitable Conversion Funnel

Posted on November 11, 2024

Modern Cataract Marketing for Ophthalmology Practices Practices nationwide are grappling with reduced reimbursements and changing patient behaviors this year. But while some practices struggle, others are discovering innovative approaches to attract and convert premium cataract surgery patients, transforming market challenges into opportunities for unprecedented growth.               “Our cataract surgery and LASIK marketing strategies just aren’t working […]

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Cataract Surgery Marketing

Why Updating Landing Pages is Essential for Digital Ad Success

Posted on October 21, 2024

A powerful online presence is crucial in the current medical market. One of the most effective ways to attract and convert potential patients is through well-designed landing pages coupled with targeted paid advertising campaigns.  Forward-thinking healthcare providers are leveraging these powerful tools to not only attract potential patients but to engage them meaningfully, ultimately transforming […]

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3 Ways Unique High-Quality Content Can Help You Get More Patients

Posted on September 25, 2024

Is your practice struggling with patient acquisition, online visibility, or standing out in a competitive healthcare market? High-quality content could be the difference-maker that sets your practice apart and drives practice growth. Consumer healthcare decision-making has shifted dramatically in recent years, with patients now turning to search engines and social media for medical information before […]

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Leveraging Press Releases: A Powerful Tool for Medical Practice Marketing

Posted on August 20, 2024

Visibility is one of the many keys to the success of any medical practice. While providing excellent patient care is essential, effectively communicating your expertise, achievements, and services to the public is equally as crucial. One powerful tool in healthcare marketing is the press release. Well-crafted press releases can significantly boost a medical practice’s recognition […]

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Evaluating the Growing Cataract Surgery Opportunity

Posted on June 11, 2024

How can ophthalmologists capitalize on shifting demographics to grow practice revenue with cataract surgery? If you are seeking to improve your cataract surgery volume, you have come to the right place. Like you, we recognize the opportunity at hand and wish to make sure our clients are well suited to obtain cataract market share in […]

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Why Your Practice’s Google Business Profile Views Have Dropped

Posted on June 4, 2024

Have you noticed that your Google Business Profile (GBP) impressions are significantly down compared to this time last year? You’re not alone! You may have even noticed this same trend happening last year, too. No, your Google Business Profile hasn’t been cursed or filtered out; Google is simply continuing to make tweaks to the way […]

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ASCRS 2024 in Boston Was Blazing

Posted on May 23, 2024

Glacial Multimedia is thrilled to share that ASCRS was an incredible experience in Boston this past April. As a leader in ophthalmology marketing, we’re always eager to connect with clients, prospects, and industry partners at these events.  This year’s show was extraordinary as it brought together our growing team, allowed us to showcase our latest […]

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