Blog

The recent FDA approval of the PanOptix trifocal IOL from Alcon has the eye care industry buzzing with excitement. The innovative lens is the first and only FDA-approved trifocal IOL that provides cataract surgery patients with clear vision at three distances — near (reading the newspaper), intermediate (computer work) and far (seeing while driving). From… Read More

When it comes to websites, it can be hard to know where to go to get a quality site. Your practice’s website is an important tool. It portrays your brand and puts your information into the hands of potential leads. You want to make sure that your website accurately portrays your practice and is easy… Read More

Heading to ASCRS in sunny San Diego next week? Come see us at Booth 1452, where we will be offering free website audits to assess how your practice can increase its reach to potential patients! And you won’t want to miss Glacial’s CEO and founder Michael Dobkowski’s two talks: Cataract Surgery Digital Branding Case Study… Read More

Amazon Alexa, Google Assistant, Siri, and Cortana. If you asked any of these digital assistants where your practices are located when they open, or what services you offer, do you know what they’d say? If not, you’re not alone. Each and every day your customers are asking these questions. In fact, 58% of consumers have… Read More

Earlier this year, Google announced that they will begin rolling out mobile-first indexing, but what exactly does this mean? Essentially, Google has been paying attention to where the majority of search traffic is coming from. Devices such as cell phones and tablets now make up over 50% of search traffic. Over time, this will have… Read More

The leaves are turning, the air is crisp and that means one thing: it’s almost time for AAO 2018! This year, we’re excited to attend AAO in Chicago. Want to see us face to face? We’ll be at booth number 3063 on Saturday, October 27th-Tuesday, October 30th! You may think if you’ve been to one… Read More

Ever tried to contact a company and talk to 10 different people before you get where you need to? At Glacial Multimedia, we’re different. With our unique client management and specialties departments, we don’t put you through the ringer! Instead, you’ll work with names, not numbers here. Don’t believe us? Check out this behind the… Read More

Your practice is familiar with digital marketing by now. You know that more and more of your potential leads are tuning out radio ads, billboards, and blatant newspaper advertising. Maybe you’ve dipped your toe into the water with paid search, or you’ve considered taking your SEO to the next level. Whatever level your digital marketing… Read More

Most web design firms glaze over when you bring up the idea of ADA compliant websites. I have to admit the first time I heard this, I was confused about what this meant. It seemed like something that was not even possible. I had a lot of questions like who was the enforcement agency and… Read More

How to elevate your SEO game with advanced concepts, content marketing & whiz bangers. After 20 years of doing SEO work, I am amazed at what people call SEO. The variances between what one company does, what one company does not do and what most companies completely miss are shocking. Doing SEO right requires constant… Read More