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Marketing Your Practice Through a Pandemic

In the 20 years that Glacial Multimedia has been in business, I have never seen anything quite like the coronavirus pandemic. There’s a lot of uncertainty, but we are trying to be as optimistic as possible. That’s why we’re doing our best to help medical practices come out of this stronger than ever. I have… Read More

4 Webinar Platforms To Try While Your Practice Is Social Distancing

The COVID outbreak has put a damper on the healthcare industry making it very difficult to continue with elective marketing and continuing education courses. The good news is that there are a lot of webinar platforms that can help! Hosting a live webinar can be challenging so we’ve started the process for you by outlining… Read More

7 of the Best Telemedicine Platforms For Your Practice

Our clients strive to provide the best possible care to their patients. But with social distancing and mandatory lockdowns, that can be a challenge. Telemedicine allows practices to continue to provide care to their patients without needing in-person appointments. We researched some of the best telemedicine platforms so that you don’t have to! Keep reading… Read More

Google My Business Updates During COVID-19

The coronavirus has prompted many businesses to take action and make critical updates to slow down this virus. Many are changing business hours, working remotely, or even closing down for the time being. With all of these changes, businesses are looking to update their information online. Oftentimes, Google My Business is the first place they… Read More

COVID-19: 10 Ways Your Practice Can Communicate and Maintain Excellent Service

While the number of COVID-19 cases rises, all industries are experiencing the unprecedented realities of a global pandemic. More than ever, patients are looking to their healthcare providers for guidance on best practices, assurance, and a sense of preparedness. Healthcare practices and staff are faced with new challenges and adjustments to operations as sources like… Read More

Can Interior Design Be A Marketing Concept?

Interior design and marketing. These two concepts don’t exactly seem like they would go together, right? Being a digital marketer, I never really thought much about interior design. My awareness of interior design was mostly developed by watching the home shows on TV with my wife. Recently, I started to become aware of how important… Read More

How to Advertise the PanOptix Trifocal IOL

The recent FDA approval of the PanOptix trifocal IOL from Alcon has the eye care industry buzzing with excitement. The innovative lens is the first and only FDA-approved trifocal IOL that provides cataract surgery patients with clear vision at three distances — near (reading the newspaper), intermediate (computer work) and far (seeing while driving). From… Read More

Why Custom Websites Are King

When it comes to websites, it can be hard to know where to go to get a quality site. Your practice’s website is an important tool. It portrays your brand and puts your information into the hands of potential leads. You want to make sure that your website accurately portrays your practice and is easy… Read More

Are You Attending ASCRS 2019?

Heading to ASCRS in sunny San Diego next week? Come see us at Booth 1452, where we will be offering free website audits to assess how your practice can increase its reach to potential patients! And you won’t want to miss Glacial’s CEO and founder Michael Dobkowski’s two talks: Cataract Surgery Digital Branding Case Study… Read More

Voice Search Is Here, Is Your Practice Ready?

Amazon Alexa, Google Assistant, Siri, and Cortana. If you asked any of these digital assistants where your practices are located when they open, or what services you offer, do you know what they’d say? If not, you’re not alone. Each and every day your customers are asking these questions. In fact, 58% of consumers have… Read More

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Web Design

Custom medical websites hand designed and coded for your unique brand.

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SEO/SEM

Organic SEO, and high ROI paid search campaigns on Google, Facebook and more.

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Content creation, marketing and distribution on the most effective social media sites.

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