How Smart Paid Ad Strategies Drive Predictable Ophthalmology Patient Growth

Posted on June 29, 2025

Despite investing thousands of dollars in advertising each month, many ophthalmology practices watch their patient acquisition costs rise while new patient volume remains stagnant. Meanwhile, some eye care practices consistently generate predictable patient growth from the same advertising platforms. The key difference lies in how these successful practices approach vision-concerned patients, who require fundamentally different […]

Unlocking the Power of Social Media Video for Medical Practices

Posted on April 22, 2025

Why Social Media Video Matters More Than Ever Video dominates today’s social media algorithms, with platforms like Instagram, TikTok, Facebook, and YouTube all favoring motion over static posts. The data shows that video content drives higher engagement, broader reach, and better conversion rates than static images and text-based posts alone. For medical practices, this shift […]

How to Maximize Your Tradeshow Attendance

Posted on March 31, 2025

Tradeshows can help transform your practice if you know how to leverage them. From discovering technologies that streamline your workflow to forming partnerships that open new revenue streams, tradeshows and events like ASCRS represent concentrated opportunities for growth. But these opportunities don’t just fall into your lap – they must be strategically pursued. Here’s your […]

Rising Ad Costs & Declining Engagement: How to Adapt Your Ophthalmology Marketing Strategy

Posted on February 18, 2025

Patients are clicking your ads, visiting your website, and filling out your forms, but they’re not booking appointments. Why? Medical practices are facing unprecedented challenges in converting online interest into appointments. Rising acquisition costs have forced practices to spend more per website visitor, but those visitors are engaging less once they arrive. On top of […]

Understanding Google AI Overviews: The Impact on Healthcare SEO

Posted on January 31, 2025

Google’s search results continue to evolve beyond the traditional “10 blue links.” Among recent innovations, AI Overview has emerged as a significant development that healthcare website owners need to understand. This isn’t just another algorithm update – it’s likely a fundamental shift in how people interact with search engines and are presented answers to questions. […]

Your Roadmap to 2025 Success: Build a Digital Marketing Strategy That Delivers Results

Posted on December 16, 2024

Planning for marketing and business development in 2025 requires a strategic approach that anticipates evolving industry trends, technologies, and market demands. Medical practices today are dealing with massive changes in procedure volume, technology upkeep, staff shortages, ever-evolving competition, and economic disruption. The pressure on physicians, administrators and marketing directors to enhance return on investment has […]

Webinar Recording: Boosting Patient Engagement – Advanced Marketing Strategies for Cataract Surgery Success

Posted on November 19, 2024

On November 19th, we hosted an exclusive webinar, Boosting Patient Engagement: Advanced Marketing Strategies for Cataract Surgery Success. Moderated by Matt Jensen of Matt Jensen Marketing, the webinar featured an expert panel of industry leaders: Michael Dobkowski of Glacial Multimedia, Kathy Otto of Fichte, Endl & Elmer, Kade Wilcox of Boost Patients, and Chris Bonsall of Navigate. This dynamic panel shared actionable insights and […]

Effective Cataract Surgery Marketing: 4 Ways to Build a Profitable Conversion Funnel

Posted on November 11, 2024

Modern Cataract Marketing for Ophthalmology Practices Practices nationwide are grappling with reduced reimbursements and changing patient behaviors this year. But while some practices struggle, others are discovering innovative approaches to attract and convert premium cataract surgery patients, transforming market challenges into opportunities for unprecedented growth. “Our cataract surgery and LASIK marketing strategies just aren’t working […]

Why Updating Landing Pages is Essential for Digital Ad Success

Posted on October 21, 2024

A powerful online presence is crucial in the current medical market. One of the most effective ways to attract and convert potential patients is through well-designed landing pages coupled with targeted paid advertising campaigns. Forward-thinking healthcare providers are leveraging these powerful tools to not only attract potential patients but to engage them meaningfully, ultimately transforming […]

3 Ways Unique High-Quality Content Can Help You Get More Patients

Posted on September 25, 2024

Is your practice struggling with patient acquisition, online visibility, or standing out in a competitive healthcare market? High-quality content could be the difference-maker that sets your practice apart and drives practice growth. Consumer healthcare decision-making has shifted dramatically in recent years, with patients now turning to search engines and social media for medical information before […]