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Over 20 Years of Experience in

Medical Website Design

Doctor with a patient

As a medical practice, you know that quality patient care starts with expertise and precision. The same approach should be applied when choosing website designers for your medical practice's online presence. Your website is a vital marketing tool and first impression of your practice.

Our team combines extensive medical website design expertise with years of experience specifically marketing healthcare services. We create customized websites for medical practices that go beyond templates to effectively communicate your services, experience and specialties. From compelling content to clear calls-to-action, we optimize your site to generate more qualified leads.

With a portfolio of over 3,000 medical websites delivered, Glacial Multimedia understands the nuances and best practices for a successful medical website design.

Discover the difference professional medical website design can make!

Doctor with a patient

Choosing a Designer for Your Medical Website

  • Unique, custom designs
  • You own the website
  • Modern coding standards
  • World's most popular CMS
  • No long-term contracts
  • Dedicated Marketing Strategists
  • On-call support
  • Website Maintenance Programs
  • SEO optimized
  • Mobile and responsive designs
  • Lead gen and conversion optimized
  • HIPAA compliant
  • ADA compliant
  • Fast and Secure

Designing Medical Websites for Healthcare Providers

Whether you are building your practice's first website, redesigning an old website, or just looking for a fresh look, Glacial Multimedia is the top choice. We've designed and developed over 3,000 unique websites, working with physicians and practices across all medical verticals.

We know what will work using tried and true methods. Combine this with our stellar digital marketing services and it becomes clear that using Glacial will lead to your best ROI.

Websites & Marketing Services for Physicians and Medical Practices

There's a lot that goes into having the best website possible for reconstructive and cosmetic surgery providers. You need to include engagement objects, high-quality content that patients understand, and design that works on every possible platform. These are only a few of the many ways to ensure you have the best possible medical website design.

It takes a tried and true combination of website design and digital marketing services to see the results you want, but our plastic surgery marketing services ensure that your website runs efficiently and helps you increase leads with potential patients.

Website Development for Doctors

Does your website look good?

Having a world-class medical website design is crucial for your practice. As more first time interactions move online, a well-designed website can help establish trust and credibility, educate customers, and lead to increased conversions with more prospective patients choosing you. By partnering with Glacial, you are working with the best website design services available, ensuring that your business stays ahead of the competition and continues to grow. Investing in a top-notch website design is an investment in the long-term success of your healthcare practice.

Medical Website Branding and Design

Does your website stand out from the competition?

The way that your website looks and feels is all about your practice's branding and design. Branding is an integral part of any successful website design.

Good branding means designing something that stands out from a sea of competitors. For your new website, it means creating a functional design that's not only beautiful, but functional and one of a kind.

Paid Search for Medical Lead-Gen

Are you capturing high intent leads?

Brand awareness and being seen when a high intent lead is looking for your services is a key driver of additional revenue and patient volume.

A fundamental part of why PPC is so successful for so many doctors is our use of landing pages and optimizing for conversions. Landing pages involve creating a custom page for use in paid search and social media advertising campaigns.

These landing pages keep potential patients from getting distracted on other pages of your website and are very deliberately designed to increase conversions (in this case, form fills). These targeted pages usually include an engagement object, usually in the form of a self-test,  to keep the user's attention before capturing their contact information in a quick and concise way.

SEO for Medical Websites

Can patients find your website online?

What's the point of having an award winning website design if it's not going to be found in search engines? SEO (known as search engine optimization) uses on-page, off-page, and Local SEO tactics to help increase rankings and ensure you are at the top of search results.

On-page optimization for a physicians website refers to making sure the technical aspects of your website are in order, and optimizing the content and meta data around the patient search queries related to the services and geographic area your business serves.

Local SEO is another crucial component, are the directory citations and business profiles in map results on search engines. Winning in the map pack is one of the top ways a local area medical provider can drive traffic and increase patient bookings.

Medical Content Marketing

Are you providing helpful information?

At its core, content marketing is about creating content, though the focus is typically on web copy and blogs. Content should be educational and informational and something that patients can understand, no matter what level of schooling they've completed.

FAQ style content is the easiest way to achieve this, with the goal being content that answers questions like: Am I candidate for X surgery? How much does Y procedure cost? What is the difference between A and B service? Within the content, these questions, at the very minimum should be answered in full to avoid patients feeling like they've been duped or taken advantage of in any way.

Besides creating website copy, blogs are another excellent way to support your website. Blogs are not only a great way to answer questions, but they are also a fantastic way to consistently add high-quality content to your website.

This is the kind of activity that Google takes notice of. If your practice is consistently creating high-quality content in the form of blogs, it can help with rankings.

It can also help these blogs posts potentially rank on their own if they are answering something that Google considers to be highly-authoritative. The more authoritative content a website produces, the more authoritative that practice starts to look to Google over time.

Engagement Objects for a Medical Website

Are patients interacting with your website?

Do you want a website that outperforms the competition? One way to stand out is by creating a website that features educational engagement objects for your patients.

Engagement objects are things like self-tests or symptom simulators that invite visitors to interact with your website and learn in the process. Self evaluation tests both educate users, and act as a funnel to collect information about the potential patient so practices can contact them and begin their consultation process.

Other important engagement objects your website should have include CTAs like online scheduling and click to call. Engaging with a practice should always be as easy as possible, whether the user is on mobile or desktop. Concise call to actions make it simple for a patient to reach out to the practice the moment they decide to. Medical websites also benefit from videos that show a more personal side of a practice and email collection to bolster existing email marketing efforts.

Reputation Management for Physicians

Do you show testimonials on your website?

Social proof is a powerful force when it comes to attracting new patients. Many patients determine a first impression of your practice before they even step foot in the door, so collecting and displaying reviews has never been more important.

Software for online reputation management and engaging in review response have become valuable tools, and almost all reconstructive cosmetic surgery practices are now utilizing these both on their website and in their overall digital marketing strategy.

Online Appointments and Healthcare Lead Management

Can a patient book an appointment on your website?

Once your practice has potential new leads, do you have a way to collect lead information? With tools like MDprospects and Appointec it's never been easier. Patients want the ability to schedule appointments on their time, and with real time appointment scheduling, you can reduce the chance of double booking.

MDprospects gives you the option to schedule directly through a simple-to-use form that feeds into your database of leads. MDprospects also gives you the greatest control over leads from consult to surgery, allowing you to continue keeping your leads warm and eventually turn them into patients.

Appointec takes scheduling one step further by offering an easy and convenient way for patients to schedule appointments. Appointec integrates with your practice management system, allowing your patients to see real-time appointment availability and the convenience of booking appointments when it's most convenient for them.

Medical organization company logo

Excellent quality work! Their team is professional and highly patient throughout the process. I highly recommend Glacial! 5 Stars!
- Robert F. Melendez, MD, Juliette Eye Institute

Medical Websites Designed

Medical Website Design FAQ's:

Custom medical website designs can range from a three thousand dollars to tens of thousands of dollars, depending on several factors:

  1. Functionality and Integrations: The need for integrations, such as e-commerce, third-party API’s, custom forms, and referral portals as it will require additional time from senior developers to build the functionality into a website.
  2. Customization: High levels of internal customization or regularly editing page layouts and design elements.
  3. Branding and Design: Creating new assets like logos, graphics, videos, fonts, and interactive media.
  4. Content Creation: Having content written from scratch, like service descriptions, email copywriting, and comprehensive blog posts.
  5. Platform and Technology: Using a complex proprietary platforms requiring specialized expertise can inadvertently lock you in to long term contracts.
  6. Website Size: Generally, larger websites with more pages, media, images, and overall assets are costlier.
  7. Project Timeline: If you need the website quickly, designers will need to allocate additional resources to meet the deadline, thus incurring additional fees in a total website price.

When evaluating the potential cost of a custom medical website design, work with professional medical marketing and development agencies to understand the full scope of your project requirements and receive an accurate cost estimate.

As you design a professional medical website, ensure it meets the following specifications:

  1. Usability: Prioritize easy navigation and comprehension. Allow visitors to quickly find information, contact your practice, or schedule appointments online.
  2. Aesthetics: Maintain visually pleasing and consistent branding. Carefully select colors, typography, and images for a cohesive, engaging design.
  3. Branding: Reflect your practice’s values and professionalism through your website’s appearance. Use branding to communicate the quality of your services.
  4. Functionality: Ensure your website is responsive, fast, secure, and easy to navigate. Treat your website like the important tool it is.
  5. Content: Create content that is clear, authoritative, and trustworthy, tailored to your audience, not for you.
  6. Search Engine Optimization (SEO): Incorporate SEO in your design process to increase your website’s visibility in search engine results.
  7. Accessibility: Prioritize accessibility for users with disabilities and those using assistive technologies. Features like keyboard navigation, structured content, and good color contrast are essential.
  8. Call to Action (CTA): Place visible and well-positioned CTAs to guide visitors towards desired actions, such as clicking to call, scheduling online, or contacting your practice.

1. Check Out Competitors’ Websites

One of the best ways to get inspired for your website design is to look at your competitor’s websites. See what elements they’re using that you like and take inspiration from their designs. Of course, you don’t want to copy them outright, but rather use them as a starting point to come up with your own ideas. Try to think outside the box and come up with something that’s unique to your brand

2. Look at websites in adjacent industries

When you’re looking for inspiration for your website design, it can be helpful to look at websites in adjacent industries. This will give you a broader perspective and help you to see the design possibilities that are out there. For example, if you’re a medical practice, you might take a look at websites for law firms, or if you’re a hospital, you might look at websites for Fortune 500 companies. This will help you to see the different design styles that are out there, and it will give you some ideas for how to create a unique and polished website that represents your business.

3. Collaborate with your design agency

When it comes to finding inspiration for your medical website design, the best thing you can do is work hand-in-hand with your designer. They’re the ones who understand your brand and target audience best, so they’re in a great position to help you come up with ideas that are both on-brand and appealing to your audience. Ask to see some of their most recent designs, and be prepared to offer feedback. Tell them what you like and don’t like, and be specific about why. This will help them create a design that’s perfect for your business and your target audience.

Clinic or Practices: Websites for clinics or medical practices provide details about a particular clinic or specialty medical practice. These websites are referred to as brochure websites, and fall under the lead generation category. Thus, it’s important for these websites to have modern and custom designs, including the services they offer, the location of the practice, and up to date contact methods with ways to schedule appointments online. Clinical websites are most often designed and maintained by marketing agencies.

Physician Microsites: Sometimes doctors will have their own website. These microsites are used for search engine ranking purposes, and to act as a biography website physicians can use to publish articles, reference current research, add testimonials, and act as a single source of truth for contact information and current work location. Microsites by definition are small, and generally have a main home page and blog section. 

Hospitals: Hospital websites are all encompassing, covering every aspect of a hospital’s services. This will include details about the hospital’s facilities and departments, directions, parking locations, billing, as well as details about the medical staff and the services each department offers. Hospital websites tend to be large and maintained by an internal hospital IT team. 

Medical Associations: Websites for healthcare organizations such as accreditation associations, industry publications, and trade groups function as news and event sources. Depending on the organization, these websites tend to be modern and showcase functionality such as events pages, online memberships, member directories, and downloadable resources. 

Ecommerce: Ecomm medical websites allow users to purchase medical products, such as prescription drugs, contact lenses, or medical equipment, online. Ecommerce businesses need to have the ability to accept payments online, while also having up to date inventory order management systems integrated into the website. Medical e-commerce designs are lead gen focused, and will do best when showcasing high quality images of their products, along with customer reviews, pricing, and detailed product documentation. It’s common to see B2B ecommerce websites be slightly more reserved with basic, clean designs, while B2C medical ecommerce websites will be more brochure style and have unique, vibrant web designs.

Physician Directories: Directories act as virtual yellow pages for users to do research on individual doctors. Information such as contact, reviews, biographies and educational history can usually be found within the physician profiles. Many directories are operated by individual companies who charge a monthly fee for doctors to be listed on the website. These websites also fall under the lead gen category. Designs for physician directories tend to use neutral colors, and focus on typography and information architecture to have data clearly organized and easily accessible.

Personal Health Records (PHR): Health record companies allow patients to track and manage their own health facts, such as medications, allergies, and medical history. Most often they are owned and operated by an electronic medical records company, or a hospital itself. Many people cite these websites looking old and out of date. But their main purpose is to simply provide users their data, and do not need to be the trendiest website out there. PHR websites often also have a mobile app associated with them for use on phones.

Medical Reference: Medical journals, guidelines, and clinical decision tools provide data and resources for healthcare professionals to use in their day to day work settings. These websites are considered provider facing, and used by working professionals and students as educational resources and reference material.

Continuing Education: Professional education websites provide resources for medical students and healthcare professionals, such as online courses, lectures, continuing education credits, and exams. 

Clinical Trial Registration: Pharmaceutical companies or hospitals will utilize websites for providing instruction for ongoing clinical trials and may allow patients to enroll in a trial if they meet certain criteria. 

Healthcare Job Boards: Some job boards may be specialty specific and focus on attracting healthcare workers from targeted fields, while others will be wide ranging and operated by institutions. Medical job board sites will have neutral designs, with the ability to create profiles and allow healthcare professionals to search for and apply for job openings via forms.   

Contact Glacial

Your Medical Website Design Agency

Don't settle for a second-rate website design. Your website is your clinic's digital front door. Invest in a custom design that will set you apart and give you the competitive edge you need to grow your business. Contact us today to schedule a consultation and take the first step in achieving the online results that you want.

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Medical Web Design

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