It's time for a medical website that represents your practice, wows your users, and acts as an effective lead-generating tool.
Over the past 20 years, we've worked with practices of all sizes including universities, non-profits, and corporations alike, with physicians across a wide range of medical specialties.
By working with each client to create a tailored approach to their goals and definition of success, we have cultivated a versatile approach to medical website design and healthcare marketing. We refuse to be complacent, and continue to push the envelope and maintain the highest standard for medical website design in the industry.
Information, Engagement, and Utility
If you're building a patient centric website, your website must boast high quality, relevant and correct medical content. From detailed service pages and specialty explanations, to niche deep dives around your most frequently asked questions. At the very least, your practice website needs the following:
Your patients deserve to know who they will be seeing at your practice before they see you. Having robust bio pages for your doctors helps build trust and expertise with patients, while ensuring details are accurate and up to date. If physicians at your practice change, make sure to change these as necessary. Have you added any new specialties? Do doctors work at multiple clinic locations? Make sure to include this in your bio pages to keep your patients informed.
Does it feel like your patients can't find your medical practice when they come in for appointments? A key component of any doctor website design is making sure you have up to date and informative location pages.
One way to do that is ensuring these pages are SEO optimized and all locations match up across your website, Google, and Local profile listings. This is the bare minimum of what you must do if you want your patients to be able to find you both online and in person. Your medical marketing efforts won't get you very far if your listings aren't accurate on your healthcare website.
Another place that you have an opportunity to add value is in the form of authoritative medical content. However, when it comes to websites for doctors, write for your patients, not yourself.
The key here is to make your content educational, accurate, and easy to use and understand. For your patients, this means writing at a sixth grade reading level, keeping sentences short, and avoiding medical jargon whenever possible.
List service pages that you offer like LASIK, cataract surgery, glaucoma, botox, or whatever applies to your healthcare website. Not only will these crucial parts help build trust and educate your patients, but it will also lead to higher rankings in organic search results. Authoritative content is one of the most important ranking factors in search engines.
Having educational content on your medical website design also involves making sure you answer frequently asked questions about the medical procedures that you offer. Having thorough FAQ sections on your website not only helps with having high quality information, but it also helps your website rank for specific keywords. The best part is that answering the most basic questions about specific eye conditions and procedures is all you need to do!
Does it feel like other websites for medical practices are ranking higher than you? Using educational content goes beyond words on your website in the form of service pages and pillar pages.
When you create unique, engaging blogs that your patients care about and can use in their daily lives, you can start seeing results. Blogs, a form of content marketing, can help you get in front of patients while creating one-of-a-kind content that Google uses to increase authority of your website.
If you're considered an authority in your area, it can make a significant difference for your practice's website.
In 2022, you must have a mobile-friendly website that's responsive. Most patients will see your site using a mobile device, not a computer.
We take a responsive website design viewpoint. That's why we make websites that work on tablets, phones, and computers.
They respond to the device that you are looking at the website on. We design medical sites with a mobile-first mindset. A mobile-first mindset means thinking about how a user might interact with it on a cell phone.
Building a beautiful, stunning medical website that's also responsive is great, but don't forget about patient engagement objects. You need items on your healthcare website that make your patients want to interact.
Enter engagement objects, like a LASIK self-test or a cataract self-test. These self-tests are quick and easy for patients to take and start the conversation with your practice.
Having interactive elements on your website makes it much easier to generate leads and track conversions.
Do you use forms on your medical website? You may be violating HIPAA and not even know it.
Many forms are in violation due to the intake of PHI (patient health information) on the forms, and how the data is stored. This includes items like date of birth, social security numbers, and more. Make sure you are using HIPAA compliant forms.
One second may seem short, but when you're loading a website, it can feel like a lifetime. Speed is crucial if you want a good user experience on your medical website. The user experience is vital for everything in medical internet marketing today, including rankings. If the visitor closes the window because the site won't load, you lose your chance at a conversion. Without a site that loads quickly and efficiently, the design won't matter.
83% of consumers expect a website to load in three seconds or less.
Having an accessible website should not be an afterthought. By following the WCAG 2.1 ADA standards in our design and development processes, doctors can be sure their website is accessible to their patients, and ADA compliant from the beginning.
It starts with your dedicated Digital Marketing Coordinator and Project Manager. We begin every website project with an in-depth discussion of our client's vision, brand, and goals. We work diligently to transform that vision into a reality, providing insights to improve your website performance, updates on industry trends, and advice for continuing to get the most out of your website.
We provide custom-tailored solutions and invite each client to participate actively in the website design process. Being an active participant in the medical website design project ensures client satisfaction from start to finish.
Each website is a unique representation of the practice it was built for. No two websites are the same, and you'll find that our medical websites stand out from the crowd.
Discovery
During discovery, your Project Manager will work with you to identify your practice goals, differentiators, and identity. Together, we will map out design concepts and branding to help make your medical website truly unique.
We'll create your website sitemap to ensure the website is true to your practice. We discuss procedures and services to highlight and emphasize the website conversion factors that will help you bring in patients that best fit your practice's patient persona.
During this phase, we additionally plan the content that will be highlighted on the homepage and implemented in your initial design.
Design
Design is where our team takes the concepts from phase one and begins to bring them to life. During this phase, our web designers take the information set forth during discovery and create a partially coded design for your review.
We will present our initial design and make modifications based on practice feedback and collaboration. You will see your medical website design come to life here! Our team of specialized individuals, combining the best of technology, design, and internet marketing, creates ideas that succeed.
It takes about 50 milliseconds (0.05 seconds) for users to form an opinion about your site. 94% of first impressions for a website are related to design.
Programming
After you have approved the website design, we'll move everything over to our development team. During this phase, we add all the content to your website and format it with photos and video.
We browser test your website at this junction to ensure it is fully functional, regardless of what kind of device users are viewing it on. We will optimize the website for site speed, set up ADA best practices, and prepare the site for any marketing initiatives we may be completing for the client, particularly SEO.
Finalization
After finalizing the website, you are welcome to review the site, read through its content, and make any adjustments needed before we launch. Then, it's time to celebrate your beautiful new website and share it with the world.
You are surrounded by a team of strategic Internet marketing specialists and top-notch designers from start to finish. We strive to ensure each website we produce is user-friendly, beautiful, fast, and functional.
To make your website work harder for you, we will also incorporate our time-tested design methodology for bringing the practice new patients to help push your practice ahead of the competition. The medical industry is constantly shifting, and Glacial Multimedia works to stay ahead of the latest trends and tactics.
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