Your Practice's New Front Door.
As a healthcare provider, you might have realized that your website design can have a major impact on patient volume and patient impressions. Patients now expect a clean, fast, and easy experience when interacting with their doctor’s websites.
It takes about 50 milliseconds (that's 0.05 seconds) for users to form an opinion about your site, that determines whether they like your site or not, whether they'll stay or leave.
Glacial Multimedia creates award-winning medical websites. Built with the patient in mind, our custom medical website designs are made to capture your brand and set the stage for an incredible patient experience. We believe that patient education and user experience are not mutually exclusive concepts, crafting websites that both wow audiences and help our clients bring in new patients to their practices.
Every website begins with an in-depth discussion of our client’s vision, brand, and goals, and we work diligently to transform that vision into a reality. We provide custom-tailored solutions and invite each client to become an active participant in the website design process. We take pride in launching each website as a unique representation of the practice it was built for.
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of users expect a maximum of a 2 second load time for an average website
Improve Rankings, UX, and Conversions
One basic second of delay in load time can result in a 7% loss in retention. It is safe to say that speed is incredibly important. There are actually 2 main reasons that speed is important and moreover why we are talking about it.
First, as we have previously mentioned, speed is important for the user experience. The user experience is vital for everything done with medical internet marketing and patient acquisition.
If the visitor aborts the visit because the site won’t load, then there’s no chance at conversion. It does not matter if you have a beautiful site if load speed is not considered.
Glacial's development team is not only skilled at fixing load speed issues, but also in building sites with speed in mind at the beginning of the design process to avoid this issue. If your website load speed is slow, please call us and we will provide a free consultation on the issues.
Patients and Data
Part of the reason doctors choose Glacial Multimedia to be their webmaster and build their websites is because of our 20+ years of experience. We understand the technical and medical components of making a high performing, and secure medical website.
Is your website HIPAA compliant?
Is your website ADA compliant?
Is your website on a high quality server?
Is your website built with the best options available?
Do you have a file destruction policy for old site files?
Does your office have HIPAA compliant email addresses?
Forms is a major area of violation right now.
Many are currently in violation
Main issue is intake of PHI off the forms (questions and comments boxes)
For as low as $30 a month per form this issue can go away.
Self-tests require compliance and are great lead generators.
Most sensitive information should be done through the patient portals
Is Your Website HIPAA Compliant?
Find out if your website is vulnerable and your patients' private health information (PHI) is at risk.
Check Your Website
Transport Encryption
Backups
Authorization
Integrity
Storage Encryption
Disposal
Business Associate Agreement
So, what exactly is ADA compliance and how does this affect my medical practice web site? The Americans with Disabilities Act, which was enacted in 1990, is a set of rules ensuring that everyone, including those with disabilities, have reasonable access to all areas of public life. You now need to make websites that can be used by cognitively, visually, and hearing-impaired people. We have a complete WCAG 2.0 checklist that we use when completing websites. If you are interested in the details of what we need to do to raise compliance, feel free to contact us anytime.
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Built to Convert Leads into Patients
For over 20 years, we have been studying patient habits on medical websites. We have reviewed Google Analytics, Google Webmaster tools, SEO audits, dashboard programs and more.
The result is we have created a system that works to acquire patients for our practices. Good marketing, tracking results, tracking patient conversions, working with internal staff, solving bottlenecks, using CRM systems and flushing out ROI is what doctors expect of us and we aim to deliver results.
Our journey began years ago but by 2007 doctors kept asking us more about lead generation and conversion to surgery. It was less about things like bounce rate and general analytics questions.
They wanted to know if their marketing was working. At the time, we did not have the answer. Now we do.
We created a lead tracking CRM system known now as MDprospects. This system enabled us to perform marketing automation on cold leads, track conversion to surgery and measure media source to surgery.
Practices loved it and continue to love it today. Recently with changing times we have been hit with more lead to consult bottlenecks than ever before.
Working directly with practices to move more people to consults and appointments has been a big initiative. If you are experiencing a lead to consult bottleneck, please feel free to call us and we can explain how we collectively handle this.
Get a free website and healthcare marketing system evaluation based on website efficiency, design, and medical credibility. If you are seeking to elevate your web design game plan, we can help you get there. Call us or contact us for a free consultation anytime.
Get free evaluationCreating a marketing funnel is critical if you are going to spend any money on marketing your website. Our marketing funnel comes complete with website engagement objects, landing pages, self tests, CRM software, marketing automation, integrated review generation software and consulting to make it all work. Marketing funnels will require action at various stages in the patient’s decision cycle.
Creating Awareness – The prospective patient needs to first find your website via SEO, advertising, social media, or word of mouth. Word of mouth is a huge traffic generator for medical practices. (side note: invest in your word of mouth campaign)
Considering Your Offer – If your medical website looks nice, it’s a first step in elevating the patient considering and moving towards conversion. Do not forget to state your value proposition here. This is often very overlooked by practices and companies making websites that are not focused on medical practices. Why would a patient come to see your practice?
Conversions – Now that your medical website gives a good first impression and your engagement objects are in place, you can convert a patient to an exam or surgery.
Delighting Your Patient – Once a patient has had surgery, the process is not over. This is a strategic moment to remember their birthday, send an offer, and send a request for a review. At Glacial, we have review generation software that is capable of integration. This makes the review request process automated from the point of appointments and practice management software.
In 2021, you must have a mobile friendly website. Most of your patients will see your site via a mobile device and not a computer.
At Glacial, we take a responsive website design viewpoint and we make websites that work on tablets, phones, and computers. They respond to the device that you are looking at the website on.
We design sites with a mobile first mindset, thinking about how a user might interact with it on a cell phone. This exercise can be extremely helpful to placement of engagement objects and important information, such as easy access to locations.
Is My Website Mobile Friendly?
From start to finish, you are surrounded by a team of strategic Internet marketing specialists and top-notch designers. We strive to ensure each website we produce is user friendly, effective on mobile, fast, and functional. To make your website work harder for you, we will also incorporate our time-tested design methodology for bringing the practice new patients, helping to push your practice ahead of the competition.
The medical industry is constantly shifting, and Glacial Multimedia works to stay on top of critical compliance and accessibility trends. With each medical website design we produce, we will advise our clients on ways to stay on top of HIPAA compliance, ADA standards, website security, and more.
Our staff is 100% HIPAA certified, and prepared to have critical discussions regarding the security of your patients’ information.
We Are Committed to the Principles That Set Our Business Apart. We Are the Difference Engine…
Being different is one of our biggest strengths. Today, options for digital agencies seem endless, but few provide custom-tailored solutions, industry specialization, and a team of strategic design and marketing specialists dedicated to your success.
After your website has launched, we maintain our commitment to you by providing each client a dedicated Internet Marketing Consultant, regardless of whether you choose to move forward with Glacial’s marketing services. We will continue to provide insights on your website performance, updates on industry trends, and advice for continuing to get the most out of your website from Glacial Multimedia.
It’s time for a website that represents your practice, wows your users, and acts as an effective lead generating tool. Contact Glacial Multimedia today to get started!
1. Our clients own the designs we create for them.
We believe that if you pay us for a job, you should own the work.
2. Our customized websites are attractive and functional
Our team is committed to creating custom, responsive websites only. We do not use templates, and all of our designs are responsive and mobile-friendly. Take a look at some of our recent website designs in our online portfolio!
3. We do not tie clients into mandatory long-term contracts for our marketing services
Have you ever been dissatisfied with a company's work, but tied into a contract for months or even years? We strive to produce outstanding results for our clients, and believe that should be enough to keep your business - we don't want to force it.
4. We are a one-stop-shop for medical marketing design and marketing
At Glacial, we don't only design websites, we are at the forefront of digital marketing in the medical industry. We employ a wide range of marketing specialists, creative graphic designers, business strategists and software engineers that team up to provide the best possible solutions for our clients.
Glacial services practices from all specialties, such as LASIK; ophthalmology, bariatrics, aesthetics, orthopaedics, and dermatology.
5. We have worked in the medical field for over 20 years, developing websites for practices small and large, universities, nonprofits, and corporations alike.
We have worked successfully with a wide range of clientele in the medical industry. By working with each client closely to determine their goals and terms of success, we have cultivated a versatile approach to website design and medical marketing. We refuse to be complacent, and continue to push the envelope and maintain a high standard for design and functionality. Combining the best of technology, design, and internet marketing, our team of specialized individuals create ideas that succeed.
Discovery
During discovery, your Project Manager will work with you to identify your practice goals, differentiators, and identity. Together, we will map out design concepts and branding to help to make your website truly unique. We’ll create your website sitemap, a process during which your feedback and engagement is helpful to ensure the website is true to your practice. We discuss procedures and services to highlight and place a great emphasis on the website conversion factors that will help you to bring in patients that best fit your practice’s patient persona. During this phase, we additionally plan the content that will be highlighted on the homepage and implemented in your initial design.
Design
Design is where our team takes the concepts from phase one and begins to bring them to life. During this phase, our web designers take the information set forth during discovery and create a partially coded design for your review. We will present our initial design, and make modifications based on practice feedback and collaboration. Here, you will begin to see your medical website design come to life!
Programming
After you have approved website design, we’ll move the everything over to our development team. During this phase, we add all of the content to your website and format with photos/video. We browser test your website at this junction to ensure it is fully functional, regardless of where users are viewing from. We will optimize the website for great site speed, set-up ADA best practice and prepare the site for any marketing initiatives we may be completing for the client, particularly SEO.
Finalization
Once the website has been finalized, you are welcome to review the site, read through its content, and make any adjustments needed before we launch. Then, it’s time to celebrate your beautiful new website and share it with the world.
1. Embrace Responsive Website Design
Responsive website design is critical! Responsive means that a website has been designed and coded in a manner that functions well on all devices, regardless of the size of the screen. Today, the world is dominated by mobile usage, and not having a mobile-friendly design can lose a practice site visitors and, ultimately, patients.
Responsive website design is actually better for your SEO! If you still have a fixed-width website, it's time to upgrade.
2. Engage Your Users with Compelling Call-to-Action
Engagement objects are features on a website intended to help a business capture leads. In the medical industry, this means engaging users in a way that helps move them from general interest toward an appointment or surgery.
Glacial Multimedia uses a variety of time-tested engagement tools, such as forms and self-tests, that act as great tools both for patients and the practice. Call-to-action (think: download now, take the test, request an appointment that is intelligently and strategically placed on a website helps drive users to engage.
If you are not using features such as self-test or scheduling apps, you may be missing out on a huge opportunity to bring more patients into your practice.
3. Include features that allow your audience to comfortably access content
Keep your web visitors comfortable by including features such as font resizers, contrast toggle, and text to speech. Making sure your site is accessible to all users allows your content to be accessed across the board.
4. Implement an SSL Encryption Certificate
Any healthcare website should have a secure sockets layer (SSL), an encryption feature that helps to keep your website secure. Google has begun to warn users attempting to access sites without this security feature. SSL encryption is very inexpensive, and a no-brainer for any medical practice.
5. Website Forms and Self-Tests Need to be HIPAA Compliant
Any place on your website that asks for ePHI (electronic patient health information) must be HIPAA compliant. Forms with birthdates, addresses, insurance-related questions, etc. must be encrypted and secure.
6. Forms Should Be Sent to a Secure Place
HIPAA regulations require that website forms sent to a secure environment, not directly to the practice email. In other words, users must log in to a secure server in order to access the information.
7. Show off the Goods!
Web-pages that display positive online reviews are a big win. By collecting your online reviews and displaying them in one location, users can easily learn about other patient experiences in your office. Many online reputation softwares available today allow users to filter results on their websites, pull in reviews from popular review sites, and request reviews online.
8. Keep it minimal, but modern.
Minimal design isn't just a trend - it helps users to find information quickly and with ease. Evidence suggests that busy websites can cause cognitive overload, reducing time spent on a website and affecting conversions. Glacial can help you to design a beautiful, sleek website that engages leads without making users feel overwhelmed.
9. Strategize Your Inner-Page Content
It's tempting to just fill the space and think about it later, but website content is just as important to a user's experience as design. Thorough content is great for SEO, but it is important to keep your content conversational and easy to digest. Elements like photos, videos, quotes, etc. help to keep users engaged and break up reading time.
If you don't have the time to write compelling content, Glacial has on-staff copywriters available to assist with what can be a daunting task. We know medical and can help create content that is both engaging and well-optimized.
10. Use a Great CMS, and Take Care with Edits
A CMS (or content management system) can be extremely useful. A great content management system can allow you to make simple changes and update text. When making edits on a website, though, respect the design. If an edit seems tricky, you can always seek out the help of a professional.
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