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Medical Website Design

Your Practice's New Front Door

As a healthcare provider, you might have realized that your website design can have a major impact on patient volume and patient impressions. Patients now expect a clean, fast, and easy experience when interacting with their doctor’s websites

It takes about 50 milliseconds (that's 0.05 seconds) for users to form an opinion about your site, that determines whether they like your site or not, whether they'll stay or leave.

Glacial Multimedia creates award-winning medical websites. Built with the patient in mind, our custom medical website designs are made to capture your brand and set the stage for an incredible patient experience. We believe that patient education and user experience are not mutually exclusive concepts, crafting websites that both wow audiences and help our clients bring in new patients to their practices.

Designing Medical Websites

Every website begins with an in-depth discussion of our client’s vision, brand, and goals, and we work diligently to transform that vision into a reality. We provide custom-tailored solutions and invite each client to become an active participant in the website design process. We take pride in launching each website as a unique representation of the practice it was built for.

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47%

Of users expect a maximum of a 2 second load time for an average website

Your Website Should Be Fast

Improve Rankings, UX, and Conversions

One basic second of delay in load time can result in a 7% loss in retention. It is safe to say that speed is incredibly important. There are actually 2 main reasons that speed is important and moreover why we are talking about it.

First, as we have previously mentioned, speed is important for the user experience. The user experience is vital for everything done with medical internet marketing and patient acquisition. If the visitor aborts the visit because the site won’t load, then there’s no chance at conversion. It does not matter if you have a beautiful site if load speed is not considered.

Glacial's development team is not only skilled at fixing load speed issues, but also in building sites with speed in mind at the beginning of the design process to avoid this issue. If your website load speed is slow, please call us and we will provide a free consultation on the issues.

Your Website Should Be Secure

Patients and Data

Part of the reason doctors choose Glacial Multimedia to be their webmaster and build their websites is because of our 20+ years of experience. We understand the technical and medical components of making a high performing, and secure medical website.

  • Is your website HIPAA compliant?
  • Is your website ADA compliant?
  • Is your website on a high quality server?
  • Is your website built with the best options available?
  • Do you have a file destruction policy for old site files?
  • Does your office have HIPAA compliant email addresses?

Using HIPAA Compliant Forms on Medical Websites

  • Forms is a major area of violation right now.
  • Many are currently in violation
  • Main issue is intake of PHI off the forms (questions and comments boxes)
  • For as low as $30 a month per form this issue can go away
  • Self-tests require compliance and are great lead generators
  • Most sensitive information should be done through the patient portals

Is Your Website HIPAA Compliant?

Find out if your website is vulnerable and your patients' private health information (PHI) is at risk.

check Your Website

How Do You Make a Website HIPAA Compliant?

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Transport Encryption
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Backups
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Authorization
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Integrity
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Storage Encryption
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Disposal
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Business Associate Agreement

WCAG 2.1 ADA Compliant Medical Websites

So, what exactly is ADA compliance and how does this affect my medical practice web site? The Americans with Disabilities Act, which was enacted in 1990, is a set of rules ensuring that everyone, including those with disabilities, have reasonable access to all areas of public life. You now need to make websites that can be used by cognitively, visually, and hearing-impaired people. We have a complete WCAG 2.0 checklist that we use when completing websites. If you are interested in the details of what we need to do to raise compliance, feel free to contact us anytime.

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Creating a Design

Built to Convert Leads into Patients

For over 20 years, we have been studying patient habits on medical websites. We have reviewed Google Analytics, Google Webmaster tools, SEO audits, dashboard programs and more. The result is we have created a system that works to acquire patients for our practices. Good marketing, tracking results, tracking patient conversions, working with internal staff, solving bottlenecks, using CRM systems and flushing out ROI is what doctors expect of us and we aim to deliver results.

Our journey began years ago but by 2007 doctors kept asking us more about lead generation and conversion to surgery. It was less about things like bounce rate and general analytics questions. They wanted to know if their marketing was working. At the time, we did not have the answer. Now we do.

We created a lead tracking CRM system known now as MDprospects. This system enabled us to perform marketing automation on cold leads, track conversion to surgery and measure media source to surgery.

Practices loved it and continue to love it today. Recently with changing times we have been hit with more lead to consult bottlenecks than ever before. Working directly with practices to move more people to consults and appointments has been a big initiative. If you are experiencing a lead to consult bottleneck, please feel free to call us and we can explain how we collectively handle this.

The Marketing Funnel

Google Adwords
Facebook Ads / Remarketing
Geofencing
Digital Branding Campaign
SEO
Local Search
Self-Test
Book Online
Cash Discount
Patient Financing
Lead
Counsel
Surgery
Post Surgery
Reviews

Get a free website and healthcare marketing system evaluation based on website efficiency, design, and medical credibility. If you are seeking to elevate your web design game plan, we can help you get there. Call us or contact us for a free consultation anytime.

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Optimizing Your Marketing Funnel & Conversion System

Creating a marketing funnel is critical if you are going to spend any money on marketing your website. Our marketing funnel comes complete with website engagement objects, landing pages, self tests, CRM software, marketing automation, integrated review generation software and consulting to make it all work. Marketing funnels will require action at various stages in the patient’s decision cycle.

  • Creating Awareness – The prospective patient needs to first find your website via SEO, advertising, social media, or word of mouth. Word of mouth is a huge traffic generator for medical practices. (side note: invest in your word of mouth campaign)
  • Considering Your Offer – If your medical website looks nice, it’s a first step in elevating the patient considering and moving towards conversion. Do not forget to state your value proposition here. This is often very overlooked by practices and companies making websites that are not focused on medical practices. Why would a patient come to see your practice?
  • Conversions – Now that your medical website gives a good first impression and your engagement objects are in place, you can convert a patient to an exam or surgery.
  • Delighting Your Patient – Once a patient has had surgery, the process is not over. This is a strategic moment to remember their birthday, send an offer, and send a request for a review. At Glacial, we have review generation software that is capable of integration. This makes the review request process automated from the point of appointments and practice management software.
Strangers
Aware
Visitors
Consider
Leads
Convert
Customers
Delight
Promoters

Mobile Friendly Site Design

In 2022, you must have a mobile friendly website. Most of your patients will see your site via a mobile device and not a computer.

At Glacial, we take a responsive website design viewpoint and we make websites that work on tablets, phones, and computers. They respond to the device that you are looking at the website on.

We design sites with a mobile first mindset, thinking about how a user might interact with it on a cell phone. This exercise can be extremely helpful to placement of engagement objects and important information, such as easy access to locations.

mobile phone view

Is My Website Mobile Friendly?

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Working with Medical Web Design and Healthcare Marketing Professionals

From start to finish, you are surrounded by a team of strategic Internet marketing specialists and top-notch designers. We strive to ensure each website we produce is user friendly, effective on mobile, fast, and functional. To make your website work harder for you, we will also incorporate our time-tested design methodology for bringing the practice new patients, helping to push your practice ahead of the competition.

The medical industry is constantly shifting, and Glacial Multimedia works to stay on top of critical compliance and accessibility trends. With each medical website design we produce, we will advise our clients on ways to stay on top of HIPAA compliance, ADA standards, website security, and more.

Our staff is 100% HIPAA certified, and prepared to have critical discussions regarding the security of your patients’ information.

We are Committed to the Principles that Set Our Business Apart. We are the Difference Engine...

Being different is one of our biggest strengths. Today, options for digital agencies seem endless, but few provide custom-tailored solutions, industry specialization, and a team of strategic design and marketing specialists dedicated to your success.

After your website has launched, we maintain our commitment to you by providing each client a dedicated Internet Marketing Consultant, regardless of whether you choose to move forward with Glacial’s marketing services. We will continue to provide insights on your website performance, updates on industry trends, and advice for continuing to get the most out of your website from Glacial Multimedia.

It’s time for a website that represents your practice, wows your users, and acts as an effective lead generating tool. Contact Glacial Multimedia today to get started!

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