As a healthcare provider, you might have realized that your website design can have a major impact on patient volume and patient impressions. Patients now expect a clean, fast, and easy experience when interacting with their doctor’s websites
It takes about 50 milliseconds (that's 0.05 seconds) for users to form an opinion about your site, that determines whether they like your site or not, whether they'll stay or leave.
Glacial Multimedia creates award-winning medical websites. Built with the patient in mind, our custom medical website designs are made to capture your brand and set the stage for an incredible patient experience. We believe that patient education and user experience are not mutually exclusive concepts, crafting websites that both wow audiences and help our clients bring in new patients to their practices.
Every website begins with an in-depth discussion of our client’s vision, brand, and goals, and we work diligently to transform that vision into a reality. We provide custom-tailored solutions and invite each client to become an active participant in the website design process. We take pride in launching each website as a unique representation of the practice it was built for.
Get Free AnalysisOf users expect a maximum of a 2 second load time for an average website
One basic second of delay in load time can result in a 7% loss in retention. It is safe to say that speed is incredibly important. There are actually 2 main reasons that speed is important and moreover why we are talking about it.
First, as we have previously mentioned, speed is important for the user experience. The user experience is vital for everything done with medical internet marketing and patient acquisition. If the visitor aborts the visit because the site won’t load, then there’s no chance at conversion. It does not matter if you have a beautiful site if load speed is not considered.
Glacial's development team is not only skilled at fixing load speed issues, but also in building sites with speed in mind at the beginning of the design process to avoid this issue. If your website load speed is slow, please call us and we will provide a free consultation on the issues.
Part of the reason doctors choose Glacial Multimedia to be their webmaster and build their websites is because of our 20+ years of experience. We understand the technical and medical components of making a high performing, and secure medical website.
Find out if your website is vulnerable and your patients' private health information (PHI) is at risk.
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So, what exactly is ADA compliance and how does this affect my medical practice web site? The Americans with Disabilities Act, which was enacted in 1990, is a set of rules ensuring that everyone, including those with disabilities, have reasonable access to all areas of public life. You now need to make websites that can be used by cognitively, visually, and hearing-impaired people. We have a complete WCAG 2.0 checklist that we use when completing websites. If you are interested in the details of what we need to do to raise compliance, feel free to contact us anytime.
Contact UsFor over 20 years, we have been studying patient habits on medical websites. We have reviewed Google Analytics, Google Webmaster tools, SEO audits, dashboard programs and more. The result is we have created a system that works to acquire patients for our practices. Good marketing, tracking results, tracking patient conversions, working with internal staff, solving bottlenecks, using CRM systems and flushing out ROI is what doctors expect of us and we aim to deliver results.
Our journey began years ago but by 2007 doctors kept asking us more about lead generation and conversion to surgery. It was less about things like bounce rate and general analytics questions. They wanted to know if their marketing was working. At the time, we did not have the answer. Now we do.
We created a lead tracking CRM system known now as MDprospects. This system enabled us to perform marketing automation on cold leads, track conversion to surgery and measure media source to surgery.
Practices loved it and continue to love it today. Recently with changing times we have been hit with more lead to consult bottlenecks than ever before. Working directly with practices to move more people to consults and appointments has been a big initiative. If you are experiencing a lead to consult bottleneck, please feel free to call us and we can explain how we collectively handle this.
Get a free website and healthcare marketing system evaluation based on website efficiency, design, and medical credibility. If you are seeking to elevate your web design game plan, we can help you get there. Call us or contact us for a free consultation anytime.
Get Free EvaluationCreating a marketing funnel is critical if you are going to spend any money on marketing your website. Our marketing funnel comes complete with website engagement objects, landing pages, self tests, CRM software, marketing automation, integrated review generation software and consulting to make it all work. Marketing funnels will require action at various stages in the patient’s decision cycle.
In 2022, you must have a mobile friendly website. Most of your patients will see your site via a mobile device and not a computer.
At Glacial, we take a responsive website design viewpoint and we make websites that work on tablets, phones, and computers. They respond to the device that you are looking at the website on.
We design sites with a mobile first mindset, thinking about how a user might interact with it on a cell phone. This exercise can be extremely helpful to placement of engagement objects and important information, such as easy access to locations.
From start to finish, you are surrounded by a team of strategic Internet marketing specialists and top-notch designers. We strive to ensure each website we produce is user friendly, effective on mobile, fast, and functional. To make your website work harder for you, we will also incorporate our time-tested design methodology for bringing the practice new patients, helping to push your practice ahead of the competition.
The medical industry is constantly shifting, and Glacial Multimedia works to stay on top of critical compliance and accessibility trends. With each medical website design we produce, we will advise our clients on ways to stay on top of HIPAA compliance, ADA standards, website security, and more.
Our staff is 100% HIPAA certified, and prepared to have critical discussions regarding the security of your patients’ information.
Being different is one of our biggest strengths. Today, options for digital agencies seem endless, but few provide custom-tailored solutions, industry specialization, and a team of strategic design and marketing specialists dedicated to your success.
After your website has launched, we maintain our commitment to you by providing each client a dedicated Internet Marketing Consultant, regardless of whether you choose to move forward with Glacial’s marketing services. We will continue to provide insights on your website performance, updates on industry trends, and advice for continuing to get the most out of your website from Glacial Multimedia.
It’s time for a website that represents your practice, wows your users, and acts as an effective lead generating tool. Contact Glacial Multimedia today to get started!
During discovery, your Project Manager will work with you to identify your practice goals, differentiators, and identity. Together, we will map out design concepts and branding to help to make your website truly unique. We’ll create your website sitemap, a process during which your feedback and engagement is helpful to ensure the website is true to your practice. We discuss procedures and services to highlight and place a great emphasis on the website conversion factors that will help you to bring in patients that best fit your practice’s patient persona. During this phase, we additionally plan the content that will be highlighted on the homepage and implemented in your initial design.
Design is where our team takes the concepts from phase one and begins to bring them to life. During this phase, our web designers take the information set forth during discovery and create a partially coded design for your review. We will present our initial design, and make modifications based on practice feedback and collaboration. Here, you will begin to see your medical website design come to life!Combining the best of technology, design, and internet marketing, our team of specialized individuals create ideas that succeed.
After you have approved website design, we’ll move the everything over to our development team. During this phase, we add all of the content to your website and format with photos/video. We browser test your website at this junction to ensure it is fully functional, regardless of where users are viewing from. We will optimize the website for great site speed, set-up ADA best practice and prepare the site for any marketing initiatives we may be completing for the client, particularly SEO.
Once the website has been finalized, you are welcome to review the site, read through its content, and make any adjustments needed before we launch. Then, it’s time to celebrate your beautiful new website and share it with the world.
