72% of consumers who did a local search visited a store within five miles. (WordStream)
The average first-page result on Google contains 1,890 words. (Backlinko)
61% of marketers say improving SEO and growing their organic presence is their top inbound marketing priority. (HubSpot)
What is SEO?
Search Engine Optimization refers to the techniques and strategies that help a website improve its rankings in search engine results. A well-strategized, healthy SEO strategy is one that puts your business in front of potential customers searching for your services or products, connecting them with your business as an authoritative result for their search query.
Because nobody wants a beautiful website that no one goes to.
Techniques for Medical SEO
SEO is a crucial element of any website design, and a critical marketing strategy for medical practices. Search engines such as Google, Yahoo and Bing have become powerhouses capable of delivering business right to the doors of medical practices. If you can rank in a favorable position on these search engines, you will definitely see an increase in your overall web traffic and patient volume.
Our SEO strategies go beyond ranking results – we want to optimize your website for users, too. At Glacial Multimedia, our team of experienced SEO specialists is trained in creating and optimizing websites to guide users through the ‘patient journey’. Our goal is to help users access relevant information during their research phase and guide them to inquiries, consultations, and appointment requests.
The CTO of Glacial Multimedia Inc., Onur Birsen, has coined the phrase ‘The 3 C’s of SEO’: Code, Content and Connectivity. These three pillars help to conceptualize the Glacial Multimedia SEO philosophy.
Code: Where Website Structure and SEO Collide
Did you know that mobile friendliness has been a Google ranking factor since 2015? This and countless other code-related factors play into the SEO rankings of each and every website. Responsive website design is the preferred mobile configuration of Google’s search engine, meaning that it is important to create a website design that is functional on all screen sizes.
Our SEO specialists also focus on the coding ‘behind-the-scenes’ of your website. We deploy specific markups that help search engines read your website and its content smoothly and effectively.
Other coding factors include the load speed of your website (the faster the better!), creating appropriate tags throughout the website and on its images, and the implementation of an overall ‘user-friendly’ design.
Content: It’s Not What You Say, It’s How You Say It!
The content on your website has a lot of responsibilities. A well-optimized website depends on excellent content to help capture users and keep them captivated, and it’s all about balance. Our team of SEO specialists is experienced in optimizing content for SEO, ensuring each page has appropriate structure, keyword density, and relevance to topics your audience may be seeking.
The goal is to be conversational and authoritative. If a potential patient has a question, they will trust the medical website that seems to best address their needs and queries. This is why it is so important to cultivate unique, well-written content.
Regular content updates are also important for a thorough SEO strategy, and blogging is an excellent way to accomplish this goal. Alongside our team of SEO experts is Glacial’s team of expert copywriters, all extremely knowledgeable in the medical field and trained to create captivating, SEO-optimized content.
So, if the idea of writing great content for an entire website (or even one blog article) is daunting, Glacial Multimedia can help with our medical copywriting services.
Connectivity: Building a Network to Build Search Authority
The internet isn’t called the ‘World Wide Web’ for nothing! Imagine your website as one small piece of an enormous spider-web, with tiny strings building millions of connections from website to website.
Every search engine uses bots, also known as crawlers. When your site gets ‘crawled’, these bots are following links from other websites to yours, and from yours to other websites. This is where connectivity comes into play – websites that have built excellent online authority have links coming to them from high-value websites and send bots to sites that are also authoritative and reputable. In crawling websites, bots assess connections and how valuable they are.
A linking strategy can be built from local SEO, building links from third-party citation websites that list your business information. It can also be built by having users share your information on other websites and linking to yours from content and blogs. News articles and PR web releases are another way to build up this network and increase connectivity.
There are good ways to build connectivity, and there are bad ways. Glacial Multimedia is experienced in what we call white-hat SEO techniques – we build connections that are healthy, and avoid those that may have a short-term positive impact but can be volatile in the long run. We can help your practice build a linking strategy that enhances your connectivity and SEO, giving you an edge over your competition.
Questions to ask a medical SEO company before signing the contract:
What medical practices or healthcare practices have you worked for?
Will you consult us regarding link building?
What is your SEO methodology?
Are there things our practice is responsible with regard to SEO?
How does HIPAA compliance play into SEO?
Have you written articles for medical industries regarding SEO?
What is the difference between paid and organic search?
Do you have website analytics? What is the platform?
Do you have any medical SEO benchmarking data?
How does design play a role in SEO at your company?
Have you ever had to work out of a search engine penalty?
Will you give us direct HTML links?
At Glacial Multimedia, we have combined stunning medical website design with functionality and marketing savvy since the year 2001. Our success stems from an adaptable approach to an ever-changing web. By specializing in the industries that have made us who we are today, we can confidently and intelligently help medical practices succeed.
Contact Glacial Multimedia today for more information on our medical SEO services, and how we can help your practice achieve its goals. With experience, strategy, and a customized approach to each website we optimize, we are confident that we can be the right SEO company for your practice.