Digital advertising on platforms like Google and Meta (Facebook and Instagram) allows medical practices to reach potential new patients beyond their immediate area—including nearby suburbs and larger metro regions. Unlike SEO, which focuses on helping your website appear in organic search results, digital advertising actively targets new audiences outside your current patient base to increase new patient volume.
As a Google Premier Partner with over 25 years of experience in medical advertising, Glacial knows how to design high-performing campaigns tailored to the healthcare industry. Our team uses strategic bidding, geographic targeting, and audience segmentation to maximize visibility and results. With a focus on smart budget management and patient-focused messaging, we’ve helped practices across the country grow through paid advertising.
Landing pages are standalone web pages that people are taken to after clicking on a PPC ad. They’re designed with a single focus or goal—like getting a visitor to fill out a form, make a purchase, or call your business.
Using dedicated landing pages in a PPC campaign increases the chances of converting visitors into leads or customers. They match the message of your ad, remove distractions, and guide users toward taking action—helping you get better results from your ad spend.
At Glacial, every client receives detailed monthly reporting from a dedicated client manager. We track key performance metrics like click-through rate, average cost per click, conversions, cost per conversion, and conversion rate—giving you clear insights into how your campaign is performing and where it can improve.
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