Using E-Newsletters More EffectivelyE-mail newsletters are hotter than ever before in medical marketing. After reviewing business trends and talking to key market leader physicians, we are convinced more than ever that newsletters are vital to your marketing program. E-mail Newsletters are a great extension to your communication toolkit and offer your patients an excellent channel by which they can reach them. Having an email newsletter is a very effective method of collecting information from your prospects. If you do not have an e-mail newsletter then you are missing out on a very effective medium for turning your prospects into customers and your customers into lifetime prospects. No matter whether you perform cataract surgery, sell optical products or diagnose glaucoma you can benefit by having a newsletter. In ophthalmology we often talk about vision for life, how can you market vision for life and not use e-newsletter marketing? With everyone so busy in your medical practice who has the time to create and send an e-newsletter? With the current state of email sending problems due to spam complaints and opt-in approvals, sending emails has never been harder. Despite these barriers, newsletters remain a strong focus for marketing departments in medical marketing. The big question for your practice is what is the most efficient way to do this and what options are most effective?
Before starting your newsletter project.Before you get started with your e-mail newsletter — or even if you’ve been sending out e-mail newsletters for a while — Ask yourself these questions:
- What are my goals with this project?
- Who is my audience?
- How can I best serve my audience?
- How often will I or can I send one out?
- How will I measure the success of my e-mail newsletter?