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Over 20 Years Experience in

Podiatry Website Design


As an Doctor of Podiatric Medicine, you know that meticulous technique and cutting-edge tools are vital for achieving optimal outcomes for your patients. The same approach should be applied when finding a website design partner for your podiatry practice.

Your website is your most valuable marketing tool and digital first impression. With the right strategic website design focused on connecting with potential patients, you can grow your practice and strengthen your brand identity online. 

Contact Glacial now to find out we can help you grow your practice!

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podiatric medicine

Choosing a Web Designer for Your Podiatric Clinic

  • Custom and unique designs
  • You own the website
  • Modern coding standards
  • World's most popular CMS
  • No long term contracts
  • Dedicated Strategists
  • On-call support
  • Website Maintenance Programs
  • SEO optimized
  • Mobile and Desktop responsive design
  • Lead gen and conversion optimized
  • HIPAA compliant
  • ADA compliant
  • Fast and Secure

The Best in Podiatry Website Design

Whether you are building your practice's first website, redesigning an old website, or just looking for a fresh look, Glacial is the answer. We've designed and developed over 3,000 unique websites, working with physicians and practices across all medical verticals.

We know what will work using tried and true methods. Combine this with our stellar digital marketing services and it becomes clear that using Glacial will lead to your best ROI.

Website & Marketing Services for Podiatrists

There's a lot that goes into having the best website possible for a vein clinic. You need to include engagement objects, high-quality content that patients understand, and design that works on every possible platform. These are only a few of the many ways to ensure you have the best possible medical website design.

It takes a tried and true combination of website design and digital marketing services to see the results you want, but our podiatric marketing services ensure that your website runs efficiently and helps you increase leads with potential patients.

Podiatry Website Development

Does your website look good?

Having a world-class medical website design is crucial for your practice. As more first time interactions move online, a well-designed website can help establish trust and credibility, educate customers, and lead to increased conversions with more prospective patients choosing you. By partnering with Glacial, you are working with the best website design services available, ensuring that your business stays ahead of the competition and continues to grow. Investing in a top-notch website design is an investment in the long-term success of your foot care practice.

Branding and Design on Foot Specialist Websites

Does your website stand out from the competition?

The way that your website looks and feels is all about your practice's branding and design. Branding is an integral part of any successful website design.

Good branding means designing something that stands out from a sea of competitors. For your new website, it means creating a functional design that's not only beautiful, but functional and one of a kind.

Paid Search for Podiatry Treatment

Are you capturing high intent leads?

Brand awareness and being seen when a high intent lead is looking for your services is a key driver of additional revenue and patient volume.

A fundamental part of why PPC is so successful for so many podiatry practice's is our use of landing pages and optimizing for conversions. Landing pages involve creating a custom page for use in paid search and social media advertising campaigns.

These landing pages keep potential patients from getting distracted on other pages of your website and are very deliberately designed to increase conversions (in this case, form fills). These targeted pages usually include an engagement object, usually in the form of a self-test,  to keep the user's attention before capturing their contact information in a quick and concise way.

SEO for Foot Injuries

Can patients find your website online?

What's the point of having an award winning podiatry website design if it's not going to be found in search engines? SEO (known as search engine optimization) uses on-page, off-page, and Local SEO tactics to help increase rankings and ensure you are at the top of search results.

On-page optimization for an obstetrics website refers to making sure the technical aspects of your website are in order, and optimizing the content and meta data around the patient search queries related to the services and geographic area your business serves.

Local SEO is another crucial component, which refers to business profiles in map results on search engines. Winning in the map pack is one of the top ways a local area podiatric clinic can drive traffic and increase patient bookings.

Content Marketing for Podiatry Symptoms

Are you providing helpful information?

At its core, content marketing is about creating content, though the focus is typically on web copy and blogs. Content should be educational and informational and something that patients can understand, no matter what level of schooling they've completed.

FAQ style content is the easiest way to achieve this, with the goal being content that answers questions like: Why does my foot hurt? Who should I see about arch pain? Within the content, these questions, at the very minimum should be answered in full to avoid patients feeling like they've been duped or taken advantage of in any way.

Besides creating website copy, blogs are another excellent way to support your website. Blogs are not only a great way to answer questions, but they are also a fantastic way to consistently add high-quality content to your website.

This is the kind of activity that Google takes notice of. If your practice is consistently creating high-quality content in the form of blogs, it can help with rankings.

It can also help these blogs posts potentially rank on their own if they are answering something that Google considers to be highly-authoritative. The more authoritative content a website produces, the more authoritative that practice starts to look to Google over time.

Converting Leads into Patients

Are patients interacting with your website?

Do you want a website that outperforms the competition? One way to stand out is by creating a website that features educational engagement objects for your patients.

Engagement objects are things like self-tests or symptom simulators that invite visitors to interact with your website and learn in the process. Self evaluation tests both educate users, and act as a funnel to collect information about the potential patient so practices can contact them and begin their consultation process.

Other important engagement objects your website should have include CTAs like online scheduling and click to call. Engaging with a practice should always be as easy as possible, whether the user is on mobile or desktop. Concise call to actions make it simple for a patient to reach out to the practice the moment they decide to. Medical websites also benefit from videos that show a more personal side of a practice and email collection to bolster existing email marketing efforts.

Reputation Management for Foot Doctors

Do you show testimonials on your website?

Social proof is a powerful force when it comes to attracting new patients. Many patients determine a first impression of your practice before they even step foot in the door, so collecting and displaying reviews has never been more important.

Software for online reputation management and engaging in review response have become valuable tools, and almost all vein clinics are now utilizing these both on their website and in their overall digital marketing strategy.

Online Scheduling and Lead Management for Podiatric Medicine

Can a patient book an appointment on your website?

Once your practice has potential new leads, do you have a way to collect lead information? With tools like MDprospects and Appointec it's never been easier. Patients want the ability to schedule appointments on their time, and with real time appointment scheduling, you can reduce the chance of double booking.

MDprospects gives you the option to schedule directly through a simple-to-use form that feeds into your database of leads. MDprospects also gives you the greatest control over leads from consult to surgery, allowing you to continue keeping your leads warm and eventually turn them into patients.

Appointec takes scheduling one step further by offering an easy and convenient way for patients to schedule appointments. Appointec integrates with your practice management system, allowing your patients to see real-time appointment availability and the convenience of booking appointments when it's most convenient for them.

Common Podiatry Website Design Questions:

The cost of podiatry focused website design can vary greatly depending factors such as the complexity of the design, the number of pages, functionality, and the level of customization required. On average, a basic medical website will cost a few thousand dollars, while more complex, custom designs can cost tens of thousands of dollars or more.

When evaluating the cost of your website, it is important to also understand if you will actually own the website, or you are simply renting it, and if the website is being built on an open source platform, or a proprietary platform. Many website design companies will try to lock podiatrists into long term contracts or proprietary software which limits their ability to move their website if they ever needed to.

If you are going to be paying thousands of dollars for a new website design, make sure to review the terms and ensure you will actually own the website once it’s built.

  • About Us – This page should provide information about the surgeons, their credentials, experience, and areas of expertise. It builds trust and credibility.
  • Services – Clearly explain the allergy and immune system testing procedures and treatments offered. This helps patients understand what conditions the practice treats.
  • Doctor Profiles – Dedicated pages for each surgeon that highlight their background, training, certifications, and subspecialties. This allows patients to get to know the surgeons.
  • Patient Testimonials – Quotes and reviews from past patients vouch for the quality of care received. This provides social proof.
  • Before & After Photos – Showcasing successful procedure results through images can be very powerful. Follow ethical guidelines on using patient photos.
  • Vascular Health Information – Educational articles and FAQs help patients learn about vascular disease. This positions the practice as an authority.
  • Contact Information – Make it easy for potential patients to get in touch and schedule consultations. This removes friction from converting visitors.

The site should have a clear, easy-to-navigate layout and design that instills confidence and professionalism for a medical practice.

There are four main phases of building a specialty medical website. Each is an important step in getting the outcome you want, while ensuring your website is build to the highest quality standards.

  1. Discovery
  2. Design
  3. Coding
  4. Final Edits

  1. Investigate Competitors’ Websites. Find out what you are up against, and make notes so you do not end up with an identical website to a top competitor.
  2. Explore websites in similar industries. Rather than just looking at other allergist and immunology websites, find design elements you like on websites in other medical verticals.
  3. Brainstorm with your web designer. Medical web development agencies will have a portfolio and a team of talented designers at the ready. Use them!

Usability: A website should be easy to navigate and understand. Visitors should be able to find the information they are looking for quickly and easily, especially when looking to contact your practice or schedule an online appointment.

Aesthetics: The branding should be visually pleasing and consistent in its design. The use of color, typography and imagery should be well thought out to create a cohesive and attractive overall look while engaging visitors to explore and interact with the site.

Branding: Your branding encompasses both the visual aspects and the perceptual aspects of your practice’s brand and values. Want to know the fastest way to signal to patients that you provide top quality care? Have a strong verbal brand and unique website design.

Functionality: Always designed with the user in mind. It should be responsive, load quickly, and work seamlessly across all devices. Buttons, links, navigation menus; these all need to work.

Content: The website’s content should be clear, concise, factual, and written at a 5th grade reading level.

Search Engine Optimization (SEO): The website should be search engine optimized optimized to ensure it can be easily found by potential customers when they look for a provider online. Where’s the best place to hide a website? On page 2.

Accessibility: A website should be accessible to users with disabilities and those using assistive technology. Things like keyboard navigation, content structure and color contrast are fundamental to comply web accessibility guidelines.

Call to Action: Click to call, online scheduling, important announcements, and any sort of “Contact Us” or “Learn More” call outs should be visible and well placed to guide visitors to take the desired action.

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Ready to Get Started?

Don't settle for a second-rate website. Your website is your clinic's digital front door. Invest in a custom design that will set you apart and give you the competitive edge you need to grow your business. Contact us today to schedule a consultation and take the first step in making the online impact that you deserve.

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Additional Resources

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10 Key Points For Modern Medical Website Design

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4 Ways Your Outdated Website May Be Hurting Your Business

Search Generative Experience and Medical Queries – What Does Google SGE Say?

The 4 Elements of On-Page SEO for Healthcare Websites

X of the Best Medical Aesthetics Website Designs You Have to See

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