The Williamson family have cared for patients in the greater Baton Rouge area for over half a century, running a vision care practice that has spanned three generations. A legacy in Louisiana, this practice is a trusted provider of vision care and an industry leader throughout the United States, serving as a pillar for advances in industry technology and techniques.
As a long-time client of Glacial Multimedia, the Williamsons sought a refreshed, responsive website design with a wow-factor to match their local legacy. Utilizing custom video content, this website highlights the practice’s staff, doctors, and advanced medical facilities in a manner that is both eye catching and personal. The seamless responsive design allows users to access content across multiple devices and engage with the practice wherever they are.
The homepage utilizes multiple elements that move and react to the user, strong call to action to drive new patients to contact the practice, and highlights the primary service offerings that patients commonly seek.
Combined with a robust SEO strategy, this practice has experienced consistent growth in organic traffic year over year.