After building your new website, you may wonder why you need digital marketing. A new medical website will only get you so far without a digital marketing team to propel you forward.
If your practice wants to be recognized online and turn leads into patients, an effective medical marketing strategy is the optimal approach.
Your practice needs to be state-of-the-art in every way possible, and when you choose digital marketing, choose someone that will make you stand out from the competition. Your time is best spent treating patients, knowing that your website is ranking and campaigns are converting. That's where we come in. With a team of dedicated internet marketing specialists, Glacial Multimedia can take your business to the next level with digital marketing services for every budget.
10,000 First Page Results
Award Winning Website Designs
Interactive Media Awards + Brodersons
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With decades of spend and data metrics
Top National SEO Results
#1 results all over USA
Leading Industry Lectures and Discussions
ASCRS, AAO, AECOS, Southern Eye Congress, Hawaiian Eye, NYSOS
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When designing a new medical website, you need to keep both style and function at the forefront. In healthcare, this means a website design that converts patients, makes it easy to engage, and works on all devices.
Using tools such as self tests, interactive calculators, and easy calls-to-action are key elements of an effective lead generating design. Furthermore, do not forget the importance of the technology behind your website. Beyond the code and platform used to build your website, maintaining HIPAA and ADA compliance is a critical IT aspect of website design.
Learn MoreSearch engine optimization (SEO) is a crucial component of digital marketing and website design. Organic SEO refers to your ranking in search results determined by search engines. If a website is not optimized correctly, you risk not coming up for searches related to your specialties. SEO is a must if you want to rank above your competitors.
Local SEO is another critical part of an overall medical SEO strategy that involves keeping all information about your locations up to date. This means that you need all location pages on your website to be accurate and any other places your locations may appear, like on Google and any map pack listings. Accurate citations are a primary way to ensure that your patients can find your providers and services.
Learn MoreUsing paid search advertising (Pay-Per-Click) is a way to generate leads beyond traditional marketing avenues like radio and television. Digital paid search advertising allows for precise attribution tracking, roi measurement, and targeting.
For the most success, practices should use custom-designed landing pages, with a specific call to action. Using landing pages helps direct traffic, keeping them engaged and focused.
Learn MoreSocial media has always been important, but many doctors wonder how it pertains to them.
The purpose of social media is to function as a method of branding your practice. Posting on various social media channels is necessary to educate patients while helping with brand awareness.
More than ever, your patients check social media before they walk in the door. If you're not posting on social, there's a good chance someone may choose your competition because they feel you aren't offering a well-rounded patient experience.
Learn MoreWebsite content for your practice is about more than words on the page. In the field of the healthcare website, it's all about creating content that's both engaging and educational.
Writing in a way that’s tailored for patient readability and Google's guidelines is a two-prong approach. One, you can inform your patients with content that anyone of any educational level should be able to understand.
Two, you're creating content that's written to increase the potential for search rankings and make you seem more authoritative to Google. By doing this, you can use your website content as a tool to take your digital marketing efforts to the next level.
Learn MoreEvery practice we work with is unique, and your branding and graphic design assets should reflect that. Knowing and understanding your brand is about so much more than designing your logo or creating an engaging medical website design.
Branding gives your website and your business an identity, and enables doctors to stand out from their competition.
Learn MoreWe utilize data to get better outcomes for our clients. With over 21 years of experience and millions of dollars of ad data in medical and healthcare search we can dial in more precise campaigns, getting better conversions at lower costs. Schedule a call with us to learn about our unique methodology.
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3,000+ Beautiful Websites Designed and Developed
At Glacial Multimedia, we design websites that attract new patients, increase lead generation, engage users, and provide a seamless experience with your practice
Make a lasting impact by choosing the experts in medical website design. Choose the best when creating a beautiful, modern website that converts and stands out from your competition.
Conversion optimized, ADA & HIPAA compliant, mobile first and all custom. The best part is - you own it!
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"One of my favorite quotes is from Ralph Waldo Emerson, which states, "Make yourself necessary to somebody." This is exactly what Glacial has done in the way of medical website design and optimization. Throughout our lengthy research process on which SEO company to use, they stuck with us, answering all of our questions and relieving any concerns. From the first point of contact, all the way to completion of the website, they have been there to ensure that our expectations are being met. Moving from the index to page one in such a short amount of time has competitively placed Discover Vision in the customer's first line of sight. In the eye care industry, YOU JUST CAN'T BEAT SERVICE LIKE THAT.”
Chris Lewman, Director of Marketing
Discover Vision Centers - Kansas City
"Glacial Multimedia came to our practice a little over three years ago. They worked with our marketing and administrative team to develop a STRONG INTERNET MARKETING STRATEGY for our total practice. The end result was very positive as our cataract and refractive surgery referrals from the Internet have increased significantly. We have experienced an increase in quarter over quarter cataract and refractive surgery volume since the launch of our new medical web site design and SEO strategy. In short, we are very pleased with our relationship with Glacial Multimedia and their team has helped our practice build a strong and effective Internet brand at Minnesota Eye Consultants."
Richard L. Lindstrom, MD
Minnesota Eye Consultants
Choosing a medical web design and medical marketing agency is about more than just what you see. It is about the compassion and soul our team brings to work every day that leads to successful results.
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We'll absorb all the risk. Cancel anytime with a 90-day notice if you're not happy or we're not living up to our end of the bargain.
Depending on the marketing strategy chosen for your practice, you'll have anywhere from 3-7 specialists working for your practice.
The work we do to help you market practice is hand-crafted in Portland, Maine by designers, writers, developers, internet marketing specialists, and consultants.
To ensure an effortless transition, we developed an onboarding program for all our new clients, complete with call agendas, discovery exercises, and expectation timelines.
Websites, landing pages, content — Everything we create or develop to help you grow your practice is yours forever, even if we part ways.
We’ve called ophthalmology web design and marketing home for the last twenty years. We know your industry. We know your patients.
Creating a compelling message that resonates with customers is critical for success. You must differentiate your business from the competition with a sound value proposition and discuss what you can do for them.
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In today’s fast-moving digital climate, medical clinics must navigate a drastically shifting landscape in online visibility. Traditional SEO, which is focused on optimizing websites for search engines, remains foundational. Yet, the emergence of AI-driven generative engines like ChatGPT, Gemini, and Perplexity is transforming how patients discover healthcare providers. These aren’t just search tools, they’re intelligent […]
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Despite investing thousands of dollars in advertising each month, many ophthalmology practices watch their patient acquisition costs rise while new patient volume remains stagnant. Meanwhile, some eye care practices consistently generate predictable patient growth from the same advertising platforms. The key difference lies in how these successful practices approach vision-concerned patients, who require fundamentally different […]
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Why Social Media Video Matters More Than Ever Video dominates today’s social media algorithms, with platforms like Instagram, TikTok, Facebook, and YouTube all favoring motion over static posts. The data shows that video content drives higher engagement, broader reach, and better conversion rates than static images and text-based posts alone. For medical practices, this shift […]
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Planning for marketing and business development in 2025 requires a strategic approach that anticipates evolving industry trends, technologies, and market demands. Medical practices today are dealing with massive changes in procedure volume, technology upkeep, staff shortages, ever-evolving competition, and economic disruption. The pressure on physicians, administrators and marketing directors to enhance return on investment has […]
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Modern Cataract Marketing for Ophthalmology Practices Practices nationwide are grappling with reduced reimbursements and changing patient behaviors this year. But while some practices struggle, others are discovering innovative approaches to attract and convert premium cataract surgery patients, transforming market challenges into opportunities for unprecedented growth. “Our cataract surgery and LASIK marketing strategies just aren’t working […]
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Healthcare website design is critical for medical organizations looking to compete in today’s digital landscape. For doctors and providers of all types, your website design allows you to better communicate your services, increase visibility online, and turn more visitors into patients. This requires combining attractive visuals, user-friendly interfaces, and valuable content like media and informative […]
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