services & products

who is glacial multimedia?

Discover   •  Design   •  Deploy

Glacial Multimedia is an experienced digital medical marketing agency focusing on ophthalmology website design & utilizing a wide array of talent to achieve our customers' goals. We combine programmers, designers, marketers, copywriters, strategists, consultants, and IT professionals to provide a high quality digital marketing experience for our customers. Founded in 2000, Glacial Multimedia has since worked with over 500 medical practices, many medical equipment companies, numerous medical non-profits and medical societies. Glacial services practices from all specialties such as LASIK & ophthalmology, bariatrics, aesthetics, orthopedics, and dermatology. Our HMA award winning designs set the standard in medical website design. By DISCOVERING our clients needs, DESIGNING programs and materials that look amazing and DEPLOYING strategic marketing initiatives, we can accomplish goals that make growth a reality. Our three executive leaders have over 50 years of combined experience in digital medical marketing, and continuously define the marketing direction for our clients. With approximately 50 team members and offices in the USA and Europe, Glacial Multimedia is an excellent choice if you are looking for a medical internet marketing company dedicated to excellence in customer service, high quality design and relentless innovation.

Glacial Multimedia, Inc. is proficient in using these web technologies as well as performing a wide variety of custom design and custom programming projects:

Expression Engine
Wordpress 2
Magento 2
Python 2
NodeJS 2
Joomla 2
Expression Engine 2
Drupal 2
jQuery 2

our expertise

what we offer

web design

Specializing in medical website design Glacial Multimedia Inc is proud to have served our medical practice clients for over 17 years.

Are you tired of creating websites that look bad and outdated?
Are you tired of cheap templates that look the same?

At Glacial, we specialize in a custom-tailored solution that can give you the best looking and most functional website for any medical specialty, such as LASIK & ophthalmology, dental, bariatrics, aesthetics, orthopedics, radiology and dermatology.

From start to finish, you are surrounded by a team of strategic Internet marketing specialists and top notch designers to give you the best chance of success. Please feel free to review our medical website portfolio to see the quality work we develop for our customers.

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"81% of U.S. adults use the internet and 59% say they have looked online for health information in the past year. 35% of U.S. adults say they have gone online specifically to try to figure out what medical condition they or someone else might have."
2013 Pew Internet - Health Online Report

Search Engine Optimization (SEO) is one of the most exciting aspects of new media marketing or simply Internet marketing. In today’s world, if you are not easily visible on search engines such as Google and Yahoo, you simply do not exist for many people.

SEO is the gateway to opening your possibilities in the new world of Internet marketing. Search engines such as Google, Yahoo and Bing have become powerhouses capable of delivering business right to the doors of medical practices.

If you can rank in a favorable position on these search engines, you will definitely see an increase in your overall web traffic and patient volume.

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social media

Everything we do online is being integrated and intermeshed into a unified platform that can drive traffic, generate leads and patients, and encourage high-value brand interactions. Social Media Optimization (SMO) is the term that was coined by Rohit Bhargava and has since been taking on a life of its own. Many medical practices have been interested in how social networks or social media websites can help their practice gain notoriety. Glacial Multimedia Inc. takes a custom approach to Social Media Optimization for our practices.

Despite the fact that social media is now a prominent force in everyone's daily lives, there still seems to be a lot of confusion associated with the concept of social media maintenance. Maintaining social media sites requires a lot more attention than just posting an article or a photo every once in a while to a Facebook or Twitter page. To make sure a social media site is working properly for your practice you must monitor it daily and post engaging content on a regular basis that will ensure followers keep coming back - and eventually turn into leads for your practice. Here at Glacial Multimedia, our Social Media Department works on a variety of different levels when it comes to properly maintaining clients' social media sites.

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internet marketing Planning

Although we are well known for creating great websites our core strength resides in lead generation for our clients. A solid grasp of Internet marketing and the orchestration of a marketing mix strategy enables a perfect storm of engagement for our clients. Our digital inbound marketing strategy has proven successful for many of our medical clients .
Inbound marketing is promoting your company or practice through a series of digital media in a very educational way. Examples of inbound marketing include blogging, video distribution, youtube channels, white paper reports, e-newsletters, social media marketing and more. This type of publishing marketing differs from traditional marketing and cold calling because inbound marketing is designed to bring customers in to ask questions instead of interrupting and broadcasting. Inbound marketing techniques are used to reach customers at varying levels in their decision making process to educate and assist with reaching the best purchasing decision. Today’s buyers do a lot more research, read reviews and listen to what friends have to say.

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paid search

Pay-per-click (PPC) advertising can guarantee your website appears on the first page of results for every applicable keyword search on Google, Yahoo! and Bing. To achieve the highest position, you bid against other advertisers for the same set of keywords or phrases. Careful planning and execution is necessary to manage budgets, optimize cost per click (CPC), and maximize site traffic and conversion rates. After years of experience in Paid Search Marketing we have achieved success in using this as one of the top lead generating services for our clients.

We manage PPC keyword advertising campaigns to be used in tandem with custom designed landing pages with calls to action or main websites. Our keyword lists are custom developed based and matched according to targeted traffic. All traffic is tracked and reported on a monthly basis and delivered to clients by report via e-mail. Our Google Adwords and Bing Search Marketing PPC advertising campaigns are derived from extensive research based around competitive analysis and optimum keywords. The ultimate objective is to increase targeted traffic that will result in more business for our clients. Prior to starting this specific project we work carefully to plan a list of goals in order to maximize the success of your campaign.

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Hosting & Email

When you choose a medical web hosting provider, make sure you choose a company with the experience, reliability, and support that you deserve. Glacial Multimedia is here to make your web hosting experience as simple, affordable and as painless as possible.

What sets us apart from other medical web hosting solutions? Unlike the competition, we provide hosting solutions ONLY to our current clients and decline requests to host sites owned by unknown third parties like most hosting companies do. In addition, our hosting platform comes with an abundance of cutting-edge features that are hard to come by in the industry. All this ensures that our hosting solution is much more stable, easy to use, and secure. That is exactly why more than 200 of our clients have decided to host their sites with us.

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web analytics

Glacial Multimedia was the very first ophthalmology website design company to benchmark over 100 practices and can provide critical benchmarking data for practices hoping to understand what all this data actually means to their business.

Glacial Multimedia takes a hands on approach with website analytics offering both hosting control panel data and Google Analytics data. Every Glacial Multimedia customer gets Google analytics automatically installed.

Understanding your medical website visitors is vital in running a successful website. Knowing where your visitors came from, what they are looking for, and how easy or difficult it was for them to find what they were looking for is very important in maximizing your website’s potential. This key information can allow you to guide visitors to education or service areas they might not have otherwise found. Google Analytics is particularly useful understanding how your search engine optimization is working by identifying popular keywords and traffic volumes from particular engines.

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video & audio

Glacial Multimedia offers top notch audio and video production capabilities, as well as more affordable mid-level solutions. We do not use a "one size fits all" approach, and listen to your needs to deliver the highest possible quality at reasonable prices. With this in mind, we have developed the customizable packages below using our experience from many previous projects.

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Software & Apps

10+ years of developing web-based applications for the medical industry. From mobile apps to custom e-commerce applications, we have a software team to meet your needs.

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web strategy

Glacial Multimedia can be your Internet marketing quarterback! With over 15 years of Internet marketing planning experience our top consultants can develop customized game plan that will generate leads for your practice. After reviewing your marketplace and doing an Internet presence SWOT analysis we start to carefully choose the media that will be rolled out in the BLITZ package.

Looking for doctors has never been easier than it is today. In the old days, you had to look in the yellow pages to find a eye care practitioner near you, and there was no way to know what kind of service they offered. You had to choose whatever was closest and easiest. Now, the Internet offers you a number of ways to not only find eye doctors online, but to find out more information about them.

From various amounts of research we are able to ascertain that patients are now researching significant amounts of health care information online. By the end of 2011 over 83.2% of the baby boomer population was using the web to find health care information. So whether you are treating young or older patients you can bet they will be using the web to not only find physicians but to also research a particular health issue. According to Pew Internet and American Life Research Projects, 40% of e-Patients with chronic conditions say they or someone they know has been significantly helped by following online medical advice. Additionally 46% of Internet users interviewed say they will use the web the next time they have a medical inquiry.

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our work, our passion

Glacial Multimedia’s commitment to delivering a high-end internet presence is evident in our work.

Glacial Portfolio



how can we help you?

Lead generation

• Improve your lead acquisition

Internet marketing

• Provide top-notch Internet marketing services

conversion optimiziation

• Provide software to improve lead conversion

Custom responsive websites

• Build you a professional and beautiful responsive website

Mobile website and application development

• Create a mobile web presence and strategy

SEO Search Engine Optimization

• Drastically improve your search engine positions

website management

• Assist with regular content and website updates

Content Marketing

• Design a digital publishing strategy with content marketing


• Build custom portals, knowledge base systems

SEM Adwords PPC

• Provide Google certified SEM experts for paid search

Lead tracking

• Provide marketing tracking systems

Local Search

• Provide expertise in local search places pages set up

secure hosting and email

• Offer secure hosting and robust email applications

social media marketing

• Develop your social media presence and maintain it

reputation management

• Offer review building and reputation management

referring physician programs

• Assist in creating referring physician programs

video SEO strategy

• Develop video project and video SEO strategy


what our clients say



Chris Lewman

"One of my favorite quotes is from Ralph Waldo Emerson, which states, "Make yourself necessary to somebody." This is exactly what Glacial has done in the way of medical website design and optimization. Throughout our lengthy research process on which SEO company to use, they stuck with us, answering all of our questions and relieving any concerns. From the first point of contact, all the way to completion of the website, they have been there to ensure that our expectations are being met. Moving from the index to page one in such a short amount of time has competitively placed Discover Vision in the customer's first line of sight. In the eye care industry, you just can't beat service like that.”

Chris Lewman, Director of Marketing
Discover Vision Centers - Kansas City

Richard Lindstrom

"Glacial Multimedia came to our practice a little over three years ago. They worked with our marketing and administrative team to develop a strong Internet marketing strategy for our total practice. The end result was very positive as our cataract and refractive surgery referrals from the Internet have increased significantly. We have experienced an increase in quarter over quarter cataract and refractive surgery volume since the launch of our new medical web site design and SEO strategy. In short, we are very pleased with our relationship with Glacial Multimedia and their team has helped our practice build a strong and effective Internet brand at Minnesota Eye Consultants."

Richard L. Lindstrom, MD
Minnesota Eye Consultants

Rex Hamilton

“It’s important for the UCLA Laser Refractive Center to work with a credible partner. We are now at the top of the search for LASIK Los Angeles.

D. Rex Hamilton, MD, Assistant Professor of Ophthalmology, Director
UCLA Laser Refractive Center

Ken Moadel

"Glacial is simply great. Creative, efficient, honest, and knowledgeable."

Ken Moadel, MD
New York Eye Specialists

Carlos Martinez

“With so many mediocre choices, I prefer the quality and experience that this company brings to the table.”

Carlos Martinez, MD
Eye Physicians of Long Beach

Brett Katzen

“The marketing consulting that Glacial Multimedia brought to our practice has been very valuable.

Brett Katzen, MD
Katzen Eye Group of Baltimore

Marianne Price

“Glacial created a comprehensive web-based secure survey system to help us collect, analyze, and report valuable information in our global LASIK vs. Contact Lenses study. Glacial created a user-friendly system for us and we’ve been pleased with how responsive and easy they are to work with.

Marianne O. Price, PhD
Executive Director
Cornea Research Foundation of America

Glenn Campbell

“The design talent here continues to set the standards for our industry.”

Glenn Campbell, MD
Advanced Vision Institute

Curtis Libby

“Glacial helped us with a complete package of internet marketing services that attract more leads.

Curtis Libby, MD
Maine Eye Center

Ron David

Whether it is a web design for Ophthalmology, Autism or Honduras, Glacial Multimedia can handle the challenge. For me they are above all equals. They have cutting edge web technology and customer service. What more can I say?"

Ron David MD

John Kovak

"Best Web fact best consultant, I have ever worked with in my 21 years in business. Their creativity and customer service is unmatched with any other vendor I use.

Their ability to increase our company's gross revenue was outstanding. In this tough economy their work to help increase revenues for us is extremely valuable."

John Kovak, Business Director
Midwest Derm Laser & Vein Centre

Linda Norling

"Working with Glacial Multimedia on our new website was a positive experience from start to finish. They came up with a great plan for the design, layout and content to maximize our products and company information. Adam Pelletier was assigned as our main contact person for additions and changes during and after the building process. Anything I gave to him was done almost instantaneously! Often I would go back to our website to look for other modifications and to my surprise; the changes I gave him five minutes earlier were already completed. Now that’s customer service!"

Linda Norling
Precision Lens, Bloomington, MN

Dr Srini Mutyala

"I have enjoyed working with you guys at Glacial Multimedia. I think your company has been very responsive to my needs and worked with me in a reasonable and professional fashion. I give you my highest endorsement and I would be happy to recommend Glacial Media to your future clients."

Dr. Srini Mutyala
Weston Laser Institute

Hilary Worster

"After working with Glacial Multimedia for almost 10 years I feel that our image has been elevated to a high level to the point that we compete very well with our competitors. This company has provided us with a complete branding solution and developed a very comprehensive CD-ROM, website, brochure, and productive search engine optimization program. This company is the most professional design and marketing company that Precision LASIK group has ever worked with. I would recommend Glacial Multimedia to any medical practice seeking to improve their image and positions on the Internet."

Hilary Worster
Precision LASIK Group


our latest articles

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Glacial Blog

How the End of Net Neutrality Could Affect Your Practice

When you open your internet browser, you expect to access any website or online service you want, at any time you want, within a reasonable amount of time, right? Of course! After all, you pay to access the internet, and it is the expectation that when you pay for a service, you are able to access that whole service. But, could that be coming to an end? read more

Facebook Newsfeed Update: What It Means For Your Business And Ours

To anyone that follows Facebook and knows a thing or two about social media marketing, hearing that the organic reach of business pages on Facebook is about to take a hit probably doesn\'t come as much of a shock. To everyone else though, when you read headlines like “RIP Facebook Newsfeed For Business” I\'m sure it made you sweat a bit. read more

Wave Goodbye To Your Glasses!

Adam shares his struggles with glasses on his most recent trip to Sao Miguel. read more

The Landing Page Revolution

When I first started working with practices on paid search marketing, things were different. Click price alone was far less than it is today and many companies had not studied the impact of landing pages on conversions. The standard play from the big box PPC (pay-per-click) companies was to use the secondary pages of websites as the destination URL. The net result of this was that these pages often contained no conversion objects and were largely massive amounts of text. There was nothing cool looking and nothing persuasive, thus a lack of leads. read more

LASIK Surgery: an Internet Marketing Consultant\'s Experience

My vision has always been less than ideal. I have astigmatism and started wearing glasses in middle school, at first just to see the board. Slowly but surely, my sight became progressively worse until I finally had to succumb to wearing glasses for everything I did: driving, watching movies, walking the dog, etc. Let me tell you, nothing is more frustrating than having to wear glasses to one of your closest friends’ weddings. Those pictures are forever. read more

MDprospects Logo

Glacial Multimedia Inc. is proud to introduce MDprospects, a revolutionary way to manage your Internet leads and maximize your patient conversion rates.

Never again will you have to worry about lost opportunities, or feel in the dark about your ROI on Internet marketing.

Track all of the email AND phone inquiries from BOTH organic and PPC campaigns, all in an easy to use web based interface.

Web based access from anywhere
Secure encrypted connection and login
No software to install or update

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