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Glacial Multimedia is a medical marketing agency specialized in medical website design, search engine optimization, internet marketing, social media and internet marketing strategy. We employ cutting-edge technology and thinking to bridge the gaps between medical brands and their customers.
Content creation, marketing and distribution on the most effective social media sites.
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Medical website design is the primary focus here at Glacial Multimedia. We create high-quality websites with state-of-the-art patient lead generation techniques. This is what leads to success. This became clear early on in the 20-year history of our work with elective medical websites. We needed to tie in patient acquisition with website analytics. For this reason, we created not only a website system but an internet marketing and automation solution.
The Creation of MDprospects in 2007 One of our first initiatives was to create a CRM lead tracking system. MDprospects was born out of this and has been in business since 2007. Since the beginning, MDprospects has been about helping the practices we work with. They do this by creating marketing funnels, getting more leads, and converting procedures. Creating a solid medical website for your practice is critical to this process. That's why we focus on creating visually appealing websites with strong engagement objects. Glacial is continuously innovating in the patient experience pipeline. This has enabled us to create an efficient and affordable marketing solution.
Glacial is a trusted, reliable partner for digital medical marketing Want to increase patient leads at your practice? Glacial Multimedia is a trusted, reliable partner in the digital, medical marketing field. Our accolades and experience in this business prove we are a great partner for practices.
Besides our robust system for improving patient conversions, we have a great team. With 45+ employees, we're dedicated to the best in customer service. Our customer service team and internet marketing specialists are available to offer their advice. They can tell you how to improve your digital footprint or build you a custom marketing plan. Our marketing planning can be done separately from our medical website design process. It can even be available as a complete practice digital overhaul.
Are you ready to create more than just a website? Are you ready to create a system that fuses lead generation, scheduling, and marketing for the goal of patient acquisition? If so, call us anytime!
"81% of U.S. adults use the internet and 59% say they have looked online for health information in the past year. 35% of U.S. adults say they have gone online specifically to try to figure out what medical condition they or someone else might have."
2013 Pew Internet - Health Online Report
Everything we do online is being integrated and intermeshed into a unified platform that can drive traffic, generate leads and patients, and encourage high-value brand interactions. Social Media Optimization (SMO) is the term that was coined by Rohit Bhargava and has since been taking on a life of its own. Many medical practices have been interested in how social networks or social media websites can help their practice gain notoriety. Glacial Multimedia Inc. takes a custom approach to Social Media Optimization for our practices.
Despite the fact that social media is now a prominent force in everyone's daily lives, there still seems to be a lot of confusion associated with the concept of social media maintenance. Maintaining social media sites requires a lot more attention than just posting an article or a photo every once in a while to a Facebook or Twitter page. To make sure a social media site is working properly for your practice you must monitor it daily and post engaging content on a regular basis that will ensure followers keep coming back - and eventually turn into leads for your practice. Here at Glacial Multimedia, our Social Media Department works on a variety of different levels when it comes to properly maintaining clients' social media sites.
Although we are well known for creating great websites our core strength resides in lead generation for our clients. A solid grasp of Internet marketing and the orchestration of a marketing mix strategy enables a perfect storm of engagement for our clients. Our digital inbound marketing strategy has proven successful for many of our medical clients.
Inbound marketing is promoting your company or practice through a series of digital media in a very educational way. Examples of inbound marketing include blogging, video distribution, youtube channels, white paper reports, e-newsletters, social media marketing and more. This type of publishing marketing differs from traditional marketing and cold calling because inbound marketing is designed to bring customers in to ask questions instead of interrupting and broadcasting. Inbound marketing techniques are used to reach customers at varying levels in their decision making process to educate and assist with reaching the best purchasing decision. Today’s buyers do a lot more research, read reviews and listen to what friends have to say.
Pay-per-click (PPC) advertising can guarantee your website appears on the first page of results for every applicable keyword search on Google, Yahoo! and Bing. To achieve the highest position, you bid against other advertisers for the same set of keywords or phrases. Careful planning and execution is necessary to manage budgets, optimize cost per click (CPC), and maximize site traffic and conversion rates. After years of experience in Paid Search Marketing we have achieved success in using this as one of the top lead generating services for our clients.
We manage PPC keyword advertising campaigns to be used in tandem with custom designed landing pages with calls to action or main websites. Our keyword lists are custom developed based and matched according to targeted traffic. All traffic is tracked and reported on a monthly basis and delivered to clients by report via e-mail. Our Google Adwords and Bing Search Marketing PPC advertising campaigns are derived from extensive research based around competitive analysis and optimum keywords. The ultimate objective is to increase targeted traffic that will result in more business for our clients. Prior to starting this specific project we work carefully to plan a list of goals in order to maximize the success of your campaign.
Glacial Multimedia can be your Internet marketing quarterback! With over 15 years of Internet marketing planning experience our top consultants can develop customized game plan that will generate leads for your practice. After reviewing your marketplace and doing an Internet presence SWOT analysis we start to carefully choose the media that will be rolled out in the BLITZ package.
Looking for doctors has never been easier than it is today. In the old days, you had to look in the yellow pages to find a eye care practitioner near you, and there was no way to know what kind of service they offered. You had to choose whatever was closest and easiest. Now, the Internet offers you a number of ways to not only find eye doctors online, but to find out more information about them.
From various amounts of research we are able to ascertain that patients are now researching significant amounts of health care information online. By the end of 2011 over 83.2% of the baby boomer population was using the web to find health care information. So whether you are treating young or older patients you can bet they will be using the web to not only find physicians but to also research a particular health issue. According to Pew Internet and American Life Research Projects, 40% of e-Patients with chronic conditions say they or someone they know has been significantly helped by following online medical advice. Additionally 46% of Internet users interviewed say they will use the web the next time they have a medical inquiry.
Glacial Multimedia was the very first ophthalmology website design company to benchmark over 100 practices and can provide critical benchmarking data for practices hoping to understand what all this data actually means to their business.
Glacial Multimedia takes a hands on approach with website analytics offering both hosting control panel data and Google Analytics data. Every Glacial Multimedia customer gets Google analytics automatically installed.
Understanding your medical website visitors is vital in running a successful website. Knowing where your visitors came from, what they are looking for, and how easy or difficult it was for them to find what they were looking for is very important in maximizing your website’s potential. This key information can allow you to guide visitors to education or service areas they might not have otherwise found. Google Analytics is particularly useful understanding how your search engine optimization is working by identifying popular keywords and traffic volumes from particular engines.
We believe in sharing information. We believe in education. We believe in enlightenment. We believe in evolution.
How to Advertise the PanOptix Trifocal IOL
Posted on Monday September 23, 2019
The recent FDA approval of the PanOptix trifocal IOL from Alcon has the eye care industry buzzing with excitement. The innovative lens is the first and only FDA-approved trifocal IOL that provides cataract surgery patients with clear vision at three distances — near (reading the newspaper), intermediate (computer work) and far (seeing while driving). From... Read More
Why Custom Websites Are King
Posted on Wednesday July 17, 2019
When it comes to websites, it can be hard to know where to go to get a quality site. Your practice’s website is an important tool. It portrays your brand and puts your information into the hands of potential leads. You want to make sure that your website accurately portrays your practice and is easy... Read More
Are You Attending ASCRS 2019?
Posted on Monday April 29, 2019
Heading to ASCRS in sunny San Diego next week? Come see us at Booth 1452, where we will be offering free website audits to assess how your practice can increase its reach to potential patients! And you won’t want to miss Glacial’s CEO and founder Michael Dobkowski’s two talks: Cataract Surgery Digital Branding Case Study... Read More
Glacial Multimedia is an experienced digital medical marketing agency utilizing a wide array of talent to achieve our customers goals. We combine programmers, designers, marketers, copywriters, strategists, consultants, and IT professionals to provide a high quality digital marketing experience for our customers.
"One of my favorite quotes is from Ralph Waldo Emerson, which states, "Make yourself necessary to somebody." This is exactly what Glacial has done in the way of medical website design and optimization. Throughout our lengthy research process on which SEO company to use, they stuck with us, answering all of our questions and relieving any concerns. From the first point of contact, all the way to completion of the website, they have been there to ensure that our expectations are being met. Moving from the index to page one in such a short amount of time has competitively placed Discover Vision in the customer's first line of sight. In the eye care industry, YOU JUST CAN'T BEAT SERVICE LIKE THAT.”
"Glacial Multimedia came to our practice a little over three years ago. They worked with our marketing and administrative team to develop a STRONG INTERNET MARKETING STRATEGY for our total practice. The end result was very positive as our cataract and refractive surgery referrals from the Internet have increased significantly. We have experienced an increase in quarter over quarter cataract and refractive surgery volume since the launch of our new medical web site design and SEO strategy. In short, we are very pleased with our relationship with Glacial Multimedia and their team has helped our practice build a strong and effective Internet brand at Minnesota Eye Consultants."
“It’s important for the UCLA Laser Refractive Center to work with a CREDIBLE PARTNER. We are now at the top of the search for LASIK Los Angeles.
"Glacial is simply great. CREATIVE, EFFICIENT, HONEST, AND KNOWLEDGEABLE."
“With so many mediocre choices, I prefer the QUALITY AND EXPERIENCE that this company brings to the table.”
“The MARKETING CONSULTING that Glacial Multimedia brought to our practice has been VERY VALUABLE.”
"Glacial CREATED A COMPREHENSIVE WEB-BASED SECURE SURVEY SYSTEM to help us collect, analyze, and report valuable information in our global LASIK vs. Contact Lenses study. Glacial created a user-friendly system for us and we’ve been pleased with how RESPONSIVE AND EASY they are TO WORK WITH.”
“The DESIGN TALENT here continues TO SET THE STANDARDS for our industry.”
“Glacial helped us with a complete package of INTERNET MARKETING SERVICES THAT ATTRACT MORE LEADS.”
"Whether it is a web design for Ophthalmology, Autism or Honduras, Glacial Multimedia can handle the challenge. For me they are above all equals. They have CUTTING EDGE WEB TECHNOLOGY AND CUSTOMER SERVICE. What more can I say?"
"Best Web consultant....in fact best consultant, I have ever worked with in my 21 years in business. Their creativity and customer service is unmatched with any other vendor I use.
Their ABILITY TO INCREASE OUR COMPANY'S GROSS REVENUE was outstanding. In this tough economy their work to help increase revenues for us is extremely valuable."
"Working with Glacial Multimedia on our new website was a POSITIVE EXPERIENCE FROM START TO FINISH. They came up with a great plan for the design, layout and content to maximize our products and company information. Adam Pelletier was assigned as our main contact person for additions and changes during and after the building process. Anything I gave to him was done almost instantaneously! Often I would go back to our website to look for other modifications and to my surprise; the changes I gave him five minutes earlier were already completed. NOW THAT’S CUSTOMER SERVICE!"
"I have enjoyed working with you guys at Glacial Multimedia. I think your company has been VERY RESPONSIVE to my needs and worked with me in a reasonable and professional fashion. I give you my highest endorsement and I would be happy to recommend Glacial Media to your future clients."
"After working with Glacial Multimedia for almost 10 years I feel that our image has been elevated to a high level to the point that we compete very well with our competitors. This company has provided us with a complete branding solution and developed a very comprehensive CD-ROM, website, brochure, and productive search engine optimization program. This company is THE MOST PROFESSIONAL DESIGN AND MARKETING COMPANY that Precision LASIK group has ever worked with. I would recommend Glacial Multimedia to any medical practice seeking to improve their image and positions on the Internet."
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