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Glacial Multimedia’s Michael Dobkowski featured in Cataract & Refractive Surgery Today

Marketing is all about strategically sharing information with appropriate consumers to help them appreciate how they can benefit from specific products or services. Ironically, marketing is one of the most amorphous of the social sciences and nowhere is this characteristic more relevant and evident than in the premium IOL market. IOL technology has limited recognition among consumers and the target market is arguably too narrow for general print and radio advertisements to be effective.

Glacial Multimedia’s CEO Michael Dobkowski discusses specific strategies from online marketing to internal practice efforts for premium IOLs in this comprehensive article featured in Cataract & Refractive Surgery Today. Read the full article by viewing the attached PDF.

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