Category: General

The recent FDA approval of the PanOptix trifocal IOL from Alcon has the eye care industry buzzing with excitement. The innovative lens is the first and only FDA-approved trifocal IOL… Read More

An effective medical marketing strategy can drive new traffic to your website, increase patient count and skyrocket your practice to the top of search results. Best of all, when done… Read More

When you open your internet browser, you expect to access any website or online service you want, at any time you want, within a reasonable amount of time, right? Of… Read More

To anyone that follows Facebook and knows a thing or two about social media marketing, hearing that the organic reach of business pages on Facebook is about to take a… Read More

I wear glasses, but not just any old glasses. They’re special. Super glasses that can stand up to my active outdoor lifestyle with flexible frames and transition lenses that go… Read More

When I first started working with practices on paid search marketing, things were different. Click price alone was far less than it is today and many companies had not studied… Read More

My vision has always been less than ideal. I have astigmatism and started wearing glasses in middle school, at first just to see the board. Slowly but surely, my sight… Read More

Ever wonder how you can get more cataract patients through your door? People often write off the cataract demographic as being hard to reach digitally because they are not as… Read More

For the 2017 AAO symposium in New Orleans, I was asked by LENSAR (a laser cataract company) to provide some website design tips for their user’s group meeting. After completing… Read More

After building a new responsive website, it’s important to realize that it can’t update itself. Any information that you want your patients to know about will need to be updated… Read More