Posted on April 13, 2022
Trade shows are more than an opportunity to mingle with your colleagues or learn more about new technologies in your field. They are also an opportunity to gather valuable photographs that can provide a more personal touch to your website, blog, or social media posts. Fresh images and videos can improve your branding and aid […]
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Posted on April 9, 2018
An effective medical marketing strategy can drive new traffic to your website, increase patient count and skyrocket your practice to the top of search results. Best of all, when done right, a complete marketing strategy can boost profits for your practice. But where do you even start? Internet marketing is constantly evolving, and most doctors […]
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Posted on January 24, 2018
When you open your internet browser, you expect to access any website or online service you want, at any time you want, within a reasonable amount of time, right? Of course! After all, you pay to access the internet, and it is the expectation that when you pay for a service, you are able to […]
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Posted on January 18, 2018
To anyone that follows Facebook and knows a thing or two about social media marketing, hearing that the organic reach of business pages on Facebook is about to take a hit probably doesn’t come as much of a shock. To everyone else though, when you read headlines like “RIP Facebook Newsfeed For Business” I’m sure […]
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Posted on January 11, 2018
I wear glasses, but not just any old glasses. They’re special. Super glasses that can stand up to my active outdoor lifestyle with flexible frames and transition lenses that go from normal lenses to sunglasses when I step outside. And they’re so comfortable that I forget that I am wearing them. My wife and I […]
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Posted on January 10, 2018
When I first started working with practices on paid search marketing, things were different. Click price alone was far less than it is today and many companies had not studied the impact of landing pages on conversions. The standard play from the big box PPC (pay-per-click) companies was to use the secondary pages of websites […]
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Posted on December 19, 2017
My vision has always been less than ideal. I have astigmatism and started wearing glasses in middle school, at first just to see the board. Slowly but surely, my sight became progressively worse until I finally had to succumb to wearing glasses for everything I did: driving, watching movies, walking the dog, etc. Let me […]
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Posted on December 14, 2017
Ever wonder how you can get more cataract patients through your door? People often write off the cataract demographic as being hard to reach digitally because they are not as technologically savvy as other demographics. But that is not necessarily true! Targeting the cataract demographic is easier than you think – and we have the […]
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Posted on November 20, 2017
For an AAO symposium in New Orleans, I was asked by LENSAR (a laser cataract company) to provide some website design tips for their user’s group meeting. After completing the exercise, I realized that these tips were not obvious to people with limited ophthalmology website design experience. So, I wanted to share some of my […]
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