Category: General

5 Ways to Leverage Trade Shows for Content

Trade shows are more than an opportunity to mingle with your colleagues or learn more about new technologies in your field. They are also an opportunity to gather valuable photographs… Read More

How to Advertise the PanOptix Trifocal IOL

From left to right, vision with severe cataracts, vision with a monofocal IOL, vision with the PanOptix® IOL. (Photo: Business Wire)

The recent FDA approval of the PanOptix trifocal IOL from Alcon has the eye care industry buzzing with excitement. The innovative lens is the first and only FDA-approved trifocal IOL… Read More

6 Ways to Boost Profits at Your Medical Practice + Free Website Analysis!

Glacial Multimedia, Inc Logo

An effective medical marketing strategy can drive new traffic to your website, increase patient count and skyrocket your practice to the top of search results. Best of all, when done… Read More

How the End of Net Neutrality Could Affect Your Practice

How the End of Net Neutrality Could Affect Your Practice

When you open your internet browser, you expect to access any website or online service you want, at any time you want, within a reasonable amount of time, right? Of… Read More

Facebook Newsfeed Update: What It Means For Your Business And Ours

Facebook Newsfeed Update: What Does it Mean

To anyone that follows Facebook and knows a thing or two about social media marketing, hearing that the organic reach of business pages on Facebook is about to take a… Read More

Wave Goodbye To Your Glasses!

Adam Walking on a Rocky Beach

I wear glasses, but not just any old glasses. They’re special. Super glasses that can stand up to my active outdoor lifestyle with flexible frames and transition lenses that go… Read More

The Landing Page Revolution

Man Waving a Flag that Says Revolution on it

When I first started working with practices on paid search marketing, things were different. Click price alone was far less than it is today and many companies had not studied… Read More

LASIK Surgery: an Internet Marketing Consultant’s Experience

Callie Walker

My vision has always been less than ideal. I have astigmatism and started wearing glasses in middle school, at first just to see the board. Slowly but surely, my sight… Read More

Here’s Why Marketing to Cataract Patients Is Worth It [Infographic]

Why Marketing to Cataract Patients is Definitely Worth It!

Ever wonder how you can get more cataract patients through your door? People often write off the cataract demographic as being hard to reach digitally because they are not as… Read More

Top 10 Ophthalmology Website Design Tips – AAO 2017

Top Ten Ophthalmology Website Design Tips By Michael Dobkowski

For the 2017 AAO symposium in New Orleans, I was asked by LENSAR (a laser cataract company) to provide some website design tips for their user’s group meeting. After completing… Read More

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