12 ‘Must-Have’ Web Design Elements for Bariatric Websites

Posted on April 5, 2023

Websites have become the modern-day equivalent of the front door as they often serve as the primary point of contact for those seeking information on various procedures, including bariatric surgery. Ensuring your website effectively communicates information to potential patients and leaves a positive first impression is essential. It’s also crucial to have a visually appealing […]

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Unlock the Potential of Generative AI in Medical Marketing

Posted on March 7, 2023

On March 2nd, 2023, Glacial multimedia hosted a webinar with company CTO Onur Birsen, Hannah Garland, and Jamieson Webking, discussing recent advancements within artificial intelligence and how various products and upcoming trends can be utilized within your medical marketing workflow. Topics discussed include: Generative Image Examples Mentioned Resources Additional Reading Using AI & Machine Learning […]

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Generative AI in Medical Marketing

Top 5 Ophthalmology Marketing Initiatives for 2023

Posted on February 2, 2023

Ophthalmology practices often ask what are some of the things we can do out of the gate this year to get better at our marketing? 1. Make Patients Your Hero The first thing we suggest practices do in 2023 is to make their patients the hero. Collect reviews and utilize testimonials to learn what you […]

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Top 5 initiatives for Ophthalmology marketing this year

4 Tips To Make a Good First Impression Using Patient Testimonials

Posted on July 14, 2022

Do you want to improve potential patients’ digital first impression of your clinic? Testimonials can be invaluable in creating an excellent first impression, gaining prospective patients, and cultivating a positive digital presence.  Follow these tips to ensure you are digitally benefiting from the positive patient experiences you are providing every day! 1. Ask Patients for […]

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Do You Think 200 Years of Digital Marketing Experience Makes a Difference?

Posted on November 22, 2021

Has your practice tried to run its own marketing and failed, and you can’t figure out why? When it comes to digital marketing, expertise is necessary to ensure your campaigns succeed and benefit your practice. The digital world can be overwhelming, especially when you’re using it to grow your practice. The internet has absolutely changed […]

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The Fundamentals of Converting Leads to Patients

Posted on August 31, 2021

New patients are the lifeblood of your practice. Without new leads continually coming to your practice, your well of patients to serve dries up. That is why lead generation is a continuous, ongoing process. But, when you gather a lead, whether through a self-test, financing inquiry or other lead generation tool, what do you do […]

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6 Things To Remember Before Running Your Next Digital Marketing Campaign

Posted on June 15, 2021

Does your digital marketing agency make you feel like you matter or do you feel like a little fish in a big sea of practices? Having a team that cares is one of the many differentiators here at Glacial, and it makes all the difference.  Keep reading for 6 things to consider before running your […]

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Top 5 Non-Negotiables for Ophthalmology Websites

Posted on August 26, 2020

Does your ophthalmology website feel old and outdated? Has it seen better days but you’re not really sure what’s wrong with it? There’s plenty that goes into making a website great but there are a few key pieces that can make your medical website stand out from the crowd. Keep reading for the top 5 […]

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Top 5 Non-Negotiables for Ophthalmology Websites in 2022

Do’s and Don’ts of Marketing Post COVID-19

Posted on June 1, 2020

As more and more states begin to slowly open up, your practice may be wondering how to tackle marketing post-COVID. After all, there’s not a one size fits all guide for how to make your patients feel reassured and ready to come back to your practice. But if you’re looking for some ideas, keep reading […]

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4 Webinar Platforms To Try While Your Practice Is Social Distancing

Posted on April 1, 2020

The COVID outbreak has put a damper on the healthcare industry making it very difficult to continue with elective marketing and continuing education courses. The good news is that there are a lot of webinar platforms that can help! Hosting a live webinar can be challenging so we’ve started the process for you by outlining […]

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