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Category: Internet Marketing

How to Advertise the PanOptix Trifocal IOL

The recent FDA approval of the PanOptix trifocal IOL from Alcon has the eye care industry buzzing with excitement. The innovative lens is the first and only FDA-approved trifocal IOL that provides cataract surgery patients with clear vision at three distances — near (reading the newspaper), intermediate (computer work) and far (seeing while driving). From… Read More

Work With Names, Not Ticket Numbers

Ever tried to contact a company and talk to 10 different people before you get where you need to? At Glacial Multimedia, we’re different. With our unique client management and specialties departments, we don’t put you through the ringer! Instead, you’ll work with names, not numbers here. Don’t believe us? Check out this behind the… Read More

Why Should My Practice Care About Content Marketing?

Your practice is familiar with digital marketing by now. You know that more and more of your potential leads are tuning out radio ads, billboards, and blatant newspaper advertising. Maybe you’ve dipped your toe into the water with paid search, or you’ve considered taking your SEO to the next level. Whatever level your digital marketing… Read More

Internet Marketing & Digital Branding For Cataract Patient Acquisition

For years people told me that marketing for cataract surgery would not work… I recently found myself on the lecture stage at the AAO meeting doing a presentation on a very interesting case study and realized that things have really changed so much in marketing cataract surgery. When I first started clients would always say… Read More
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