Posted on August 20, 2024
Visibility is one of the many keys to the success of any medical practice. While providing excellent patient care is essential, effectively communicating your expertise, achievements, and services to the public is equally as crucial. One powerful tool in healthcare marketing is the press release. Well-crafted press releases can significantly boost a medical practice’s recognition […]
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Posted on March 19, 2024
This talk is taking place at ASCRS 2024 on Monday, April 8th. ASOA Course ID: 12400Title: ADA, HIPAA & More: Your Guide to Website Compliance in 2024 Date & Time: Monday, April 8, 2024 / 2:45 PM If you are unable to be present for the workshop, fill out this form to be sent the […]
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Posted on January 17, 2024
A new year always seems like a good year to think ahead. As 2024 shapes up, what will healthcare marketing trends look like? Keep reading to learn more about 6 healthcare marketing trends shaping the future in 2024!
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Posted on December 18, 2023
An easy-to-use online scheduling system enables healthcare providers to meet patients where they already are: online. Clearwave, the Patient Revenue Platform™ for high-growth practices, provides online scheduling software to make it easy for patients to book appointments 24/7. The benefits for healthcare organizations are immense. Online scheduling can reduce no-shows, improve scheduling efficiency and accuracy, […]
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Posted on April 5, 2023
Websites have become the modern-day equivalent of the front door as they often serve as the primary point of contact for those seeking information on various procedures, including bariatric surgery. Ensuring your website effectively communicates information to potential patients and leaves a positive first impression is essential. It’s also crucial to have a visually appealing […]
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Posted on March 7, 2023
On March 2nd, 2023, Glacial multimedia hosted a webinar with company CTO Onur Birsen, Hannah Garland, and Jamieson Webking, discussing recent advancements within artificial intelligence and how various products and upcoming trends can be utilized within your medical marketing workflow. Topics discussed include: Generative Image Examples Mentioned Resources Additional Reading Using AI & Machine Learning […]
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Posted on February 2, 2023
Ophthalmology practices often ask what are some of the things we can do out of the gate this year to get better at our marketing? 1. Make Patients Your Hero The first thing we suggest practices do in 2023 is to make their patients the hero. Collect reviews and utilize testimonials to learn what you […]
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Posted on July 14, 2022
Do you want to improve potential patients’ digital first impression of your clinic? Testimonials can be invaluable in creating an excellent first impression, gaining prospective patients, and cultivating a positive digital presence. Follow these tips to ensure you are digitally benefiting from the positive patient experiences you are providing every day! 1. Ask Patients for […]
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Posted on November 22, 2021
Has your practice tried to run its own marketing and failed, and you can’t figure out why? When it comes to digital marketing, expertise is necessary to ensure your campaigns succeed and benefit your practice. The digital world can be overwhelming, especially when you’re using it to grow your practice. The internet has absolutely changed […]
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Posted on August 31, 2021
New patients are the lifeblood of your practice. Without new leads continually coming to your practice, your well of patients to serve dries up. That is why lead generation is a continuous, ongoing process. But, when you gather a lead, whether through a self-test, financing inquiry or other lead generation tool, what do you do […]
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