Posted on June 1, 2020
As more and more states begin to slowly open up, your practice may be wondering how to tackle marketing post-COVID. After all, there’s not a one size fits all guide for how to make your patients feel reassured and ready to come back to your practice. But if you’re looking for some ideas, keep reading […]
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Posted on May 15, 2020
It’s been a great week and we’re so glad that everyone is getting so much out of 2020 Is Still Our Year! Worried that you missed Wednesday’s webinar talking about what kind of content you should be posting, as well as how to get the kind of engagement your practice needs to succeed? Put your […]
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Posted on May 14, 2020
Did you miss Tuesday’s webinar featuring the boss ladies of the refractive marketing community talking about how they’ve shifted their marketing strategy during the COVID-19 pandemic? You’re in luck because you can now watch this fantastic webinar, featuring Hannah Whitten, Director of Client Services at Glacial Multimedia, Kathy Otto, Director of Marketing at Fichte, Endl […]
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Posted on May 6, 2020
Right about now, most practices would be gearing up to go to conferences around the country. We all know that things are different this year, but it doesn’t change the fact that more than never, now is the time to connect. Though we can’t connect in person, Glacial Multimedia has the next best thing! We’re […]
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Posted on May 1, 2020
A lot has changed because of COVID-19 and we have the paid search data to prove it. Keep reading for part 2 of our COVID-19 Paid Search Trends!
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Posted on April 28, 2020
Read PDF Version When U.S. macroeconomics are shocked, causing unexpected downturns in revenues, business model operations are inevitably revealed. Small businesses are often the first to feel the effects of related risk exposures. Professional services organizations, such as independent medical practices, can be especially exposed largely because the tax structures do not favor retention of […]
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Posted on April 20, 2020
During this time of uncertainty, many patients are turning towards virtual care to fulfill their medical needs. The interest in telehealth and virtual care has risen dramatically during this time. Because of this, Google has been pushing out a lot of new updates to Google My Business and Google Search. We’ve been keeping up to […]
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Posted on April 10, 2020
Concerned that your marketing will be less successful as we navigate COVID-19? Now is the time to turn to a more branding focused advertising plan with your digital marketing. If you want to be top of mind and be where your patients are, branding is the best way to do it. But more than branding, […]
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Posted on April 7, 2020
In the rush of running a day-to-day business, it’s easy to let your online presence slide. Now is a great time to review your medical website and take a deep look at your search engine visibility. When was the last time you looked at your website? Have you seen where your website ranks in Google […]
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Posted on April 2, 2020
COVID-19 has changed a lot of things as people work from home, social distance, and practices struggle to find new ways to communicate with patients during uncertain times. Although it feels uncertain, now is not the time to suspend services like PPC and Facebook advertising. Keep reading for a breakdown of our data and how […]
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