Why Machine Learning and AI Only Get You So Far with Google

Posted on May 2, 2022

As AI becomes more popular, you may assume it is the best option, especially when running paid search ads. However, as with any tool, Machine Learning from Google isn‘t meant to be used exclusively. Keep reading to learn why Machine Learning and AI will only get you so far with Google! What is Google’s Machine Learning Tool? Google’s AI-based Machine […]

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COVID-19 Paid Search Trends

Posted on April 2, 2020

COVID-19 has changed a lot of things as people work from home, social distance, and practices struggle to find new ways to communicate with patients during uncertain times. Although it feels uncertain, now is not the time to suspend services like PPC and Facebook advertising. Keep reading for a breakdown of our data and how […]

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