Rising Ad Costs & Declining Engagement: How to Adapt Your Ophthalmology Marketing Strategy

Posted on February 18, 2025

Patients are clicking your ads, visiting your website, and filling out your forms, but they’re not booking appointments. Why? Medical practices are facing unprecedented challenges in converting online interest into appointments. Rising acquisition costs have forced practices to spend more per website visitor, but those visitors are engaging less once they arrive. On top of […]

Understanding Google AI Overviews: The Impact on Healthcare SEO

Posted on January 31, 2025

Google’s search results continue to evolve beyond the traditional “10 blue links.” Among recent innovations, AI Overview has emerged as a significant development that healthcare website owners need to understand. This isn’t just another algorithm update – it’s likely a fundamental shift in how people interact with search engines and are presented answers to questions. […]

Your Roadmap to 2025 Success: Build a Digital Marketing Strategy That Delivers Results

Posted on December 16, 2024

Planning for marketing and business development in 2025 requires a strategic approach that anticipates evolving industry trends, technologies, and market demands. Medical practices today are dealing with massive changes in procedure volume, technology upkeep, staff shortages, ever-evolving competition, and economic disruption. The pressure on physicians, administrators and marketing directors to enhance return on investment has […]

Why Updating Landing Pages is Essential for Digital Ad Success

Posted on October 21, 2024

A powerful online presence is crucial in the current medical market. One of the most effective ways to attract and convert potential patients is through well-designed landing pages coupled with targeted paid advertising campaigns. Forward-thinking healthcare providers are leveraging these powerful tools to not only attract potential patients but to engage them meaningfully, ultimately transforming […]

5 Ways to Promote Patient Usage of Online Scheduling

Posted on December 18, 2023

An easy-to-use online scheduling system enables healthcare providers to meet patients where they already are: online. Clearwave, the Patient Revenue Platform™ for high-growth practices, provides online scheduling software to make it easy for patients to book appointments 24/7. The benefits for healthcare organizations are immense. Online scheduling can reduce no-shows, improve scheduling efficiency and accuracy, […]

Why Machine Learning and AI Only Get You So Far with Google

Posted on May 2, 2022

As AI becomes more popular, you may assume it is the best option, especially when running paid search ads. However, as with any tool, Machine Learning from Google isn‘t meant to be used exclusively. Keep reading to learn why Machine Learning and AI will only get you so far with Google! What is Google’s Machine Learning Tool? Google’s AI-based Machine […]

COVID-19 Paid Search Trends Part 2

Posted on May 1, 2020

A lot has changed because of COVID-19 and we have the paid search data to prove it. Keep reading for part 2 of our COVID-19 Paid Search Trends!

COVID-19 Paid Search Trends

Posted on April 2, 2020

COVID-19 has changed a lot of things as people work from home, social distance, and practices struggle to find new ways to communicate with patients during uncertain times. Although it feels uncertain, now is not the time to suspend services like PPC and Facebook advertising. Keep reading for a breakdown of our data and how […]