Posted on January 31, 2025
Google’s search results continue to evolve beyond the traditional “10 blue links.” Among recent innovations, AI Overview has emerged as a significant development that healthcare website owners need to understand. This isn’t just another algorithm update – it’s likely a fundamental shift in how people interact with search engines and are presented answers to questions. […]
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Posted on September 25, 2024
Is your practice struggling with patient acquisition, online visibility, or standing out in a competitive healthcare market? High-quality content could be the difference-maker that sets your practice apart and drives practice growth. Consumer healthcare decision-making has shifted dramatically in recent years, with patients now turning to search engines and social media for medical information before […]
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Posted on September 28, 2023
What is Google’s New Generative Search Experience? AI Overviews (previously known as Search Generative Experience or SGE) is an experimental Google Search feature that uses AI to provide a new style of search results. SGE understands search intent and generates comprehensive, real-time answers by using sourced text, images, and video in tailored results to users […]
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Posted on April 5, 2023
Websites have become the modern-day equivalent of the front door as they often serve as the primary point of contact for those seeking information on various procedures, including bariatric surgery. Ensuring your website effectively communicates information to potential patients and leaves a positive first impression is essential. It’s also crucial to have a visually appealing […]
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Posted on February 3, 2023
In today’s digital age, having a website is crucial for any medical practice. However, simply having a website is not enough – it needs to be optimized for search engines in order to reach the right audience and drive more leads to your site. Use these four pillars of on-page healthcare SEO to understand how […]
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Posted on May 12, 2022
There is recent buzz around the usage of artificial intelligence and machine learning technology related to search engine optimization. However, many marketers are misusing the term artificial intelligence (AI) and confusing it for what are in truth machine learning (ML) and deep learning (DL) technologies1. There are essentially two categories of artificial intelligence and machine […]
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Posted on March 23, 2021
**UPDATE: 4/23/21 Google has moved the release date of Core Web Vitals back to the middle of June. This gives you more time to audit your website to ensure that you are up to date and your rankings will not be hurt. Take advantage of Google’s delay and be ahead of this critical algorithm update.** […]
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Posted on November 30, 2020
The benefits of high search rankings are countless. They can set you apart from your competitors, maximize website visits, and provide helpful insights to your local community about your services. But, does your website have all of the elements it needs to secure high rankings in Google search? Without top rankings, practices lose an opportunity […]
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Posted on April 20, 2020
During this time of uncertainty, many patients are turning towards virtual care to fulfill their medical needs. The interest in telehealth and virtual care has risen dramatically during this time. Because of this, Google has been pushing out a lot of new updates to Google My Business and Google Search. We’ve been keeping up to […]
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Posted on April 7, 2020
In the rush of running a day-to-day business, it’s easy to let your online presence slide. Now is a great time to review your medical website and take a deep look at your search engine visibility. When was the last time you looked at your website? Have you seen where your website ranks in Google […]
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