Posted on December 29, 2025

Masterclass Recording: Social Media – In House or Outsourced and the Role of the Doer

Access Your Free Masterclass Recording

With nearly 40% of young consumers now turning to TikTok and Instagram instead of Google to research businesses, your social media presence has never been more critical—but is your current approach authentic enough to resonate, or is it quietly hurting your brand?

In this masterclass, you’ll learn:

• The pros and cons of agency partners, freelancers, and in-house employees, and which fits your goals and business model.
• How to align your social strategy with what you actually want: presence, reputation, or revenue growth.
• What it really takes to succeed on social media (hint: it’s more than adding tasks to someone’s to-do list).
• Who should be in your content (and no, you don’t have to dance!).

Hosted by Glacial’s Co-Director of Client Services, Maggie Nevens and featuring industry experts Christine Scarlett & Lauren Weaver (The Patient Whisperers® & Founders of upSKILLery®), with special guest Carrie Jacobs, Executive Vice President of Operations at Chu Vision Institute.

Fill out the form below to watch now.