Should You Be Worried About Google’s New “Semantic Search” Algorithm Change?Picture this. After all the work you, your Client Manager, and your SEO Specialist have done to carefully craft your website’s content so that it appeals to both the reader and the search engines, Google suddenly changes the algorithm that evaluates all those oh-so-important key words. You envision the name of your practice suddenly falling off the first page of Google into nothingness, as your volumes of text about LASIK, your URL structures, your META tagging, your years of meticulous link building, are all rendered meaningless. Now what? First, we’d like to reassure you that anticipating and preparing for Google’s sudden algorithm changes are a core part of our job as an SEO firm. Glacial is always reading up on and prepared to react to these shifts. And also rest assured that if you are being affected by Google’s latest algorithm update, so are your competitors. As far as Google’s “Semantic Search” update, let us provide some additional information about what is going on. This anticipated algorithm change related to “semantics” can briefly be explained as in this excerpt from a WSJ article:
Google isn’t replacing its current keyword-search system, which determines the importance of a website based on the words it contains, how often other sites link to it, and dozens of other measures. Rather, the company is aiming to provide more relevant results by incorporating technology called “semantic search,” which refers to the process of understanding the actual meaning of words.