Glacial Multimedia Partners With Liine to Increase Client’s Elective Consultations by 124%

Posted on October 20, 2025

Every healthcare marketer faces the same frustrating reality: great lead metrics don’t always translate to actual patients walking through the door. But what separates thriving practices from struggling ones is how they bridge this critical gap. While generating clicks, calls, and strong cost-per-lead metrics demonstrates campaign effectiveness, there’s an additional layer of optimization that can […]

AI is Transforming the SEO Landscape for Medical Clinics

Posted on September 5, 2025

AI has influenced search algorithms for years, but the introduction of LLMs represents a seismic shift by enabling conversational, generative responses that often bypass traditional web links. For example, a patient querying an LLM about “top orthopedic surgeons in California” might receive a synthesized summary without visiting clinic sites. This transformation hits the medical digital […]

Mastering the 3 C’s for Medical Marketing – From Organic SEO to AI Driven GEO

Posted on August 22, 2025

In today’s fast-moving digital climate, medical clinics must navigate a drastically shifting landscape in online visibility. Traditional SEO, which is focused on optimizing websites for search engines, remains foundational. Yet, the emergence of AI-driven generative engines like ChatGPT, Gemini, and Perplexity is transforming how patients discover healthcare providers. These aren’t just search tools, they’re intelligent […]

Diagnosing the LASIK Volume Decline and Crafting the Cure

Posted on August 19, 2025

Discover the Roadmap Practices are Using to Adapt & Reverse LASIK Volume Decline in Their Markets Is your practice experiencing the industry-wide 18.7% drop in LASIK procedures? Join industry leaders who are finding ways to adapt and push through during this challenging period. In this exclusive webinar, discover: ✅ Proven operational changes that boosted one […]

How Smart Paid Ad Strategies Drive Predictable Ophthalmology Patient Growth

Posted on June 29, 2025

Despite investing thousands of dollars in advertising each month, many ophthalmology practices watch their patient acquisition costs rise while new patient volume remains stagnant. Meanwhile, some eye care practices consistently generate predictable patient growth from the same advertising platforms. The key difference lies in how these successful practices approach vision-concerned patients, who require fundamentally different […]

Unlocking the Power of Social Media Video for Medical Practices

Posted on April 22, 2025

Why Social Media Video Matters More Than Ever Video dominates today’s social media algorithms, with platforms like Instagram, TikTok, Facebook, and YouTube all favoring motion over static posts. The data shows that video content drives higher engagement, broader reach, and better conversion rates than static images and text-based posts alone. For medical practices, this shift […]

How to Maximize Your Tradeshow Attendance

Posted on March 31, 2025

Tradeshows can help transform your practice if you know how to leverage them. From discovering technologies that streamline your workflow to forming partnerships that open new revenue streams, tradeshows and events like ASCRS represent concentrated opportunities for growth. But these opportunities don’t just fall into your lap – they must be strategically pursued. Here’s your […]

Rising Ad Costs & Declining Engagement: How to Adapt Your Ophthalmology Marketing Strategy

Posted on February 18, 2025

Patients are clicking your ads, visiting your website, and filling out your forms, but they’re not booking appointments. Why? Medical practices are facing unprecedented challenges in converting online interest into appointments. Rising acquisition costs have forced practices to spend more per website visitor, but those visitors are engaging less once they arrive. On top of […]

Understanding Google AI Overviews: The Impact on Healthcare SEO

Posted on January 31, 2025

Google’s search results continue to evolve beyond the traditional “10 blue links.” Among recent innovations, AI Overview has emerged as a significant development that healthcare website owners need to understand. This isn’t just another algorithm update – it’s likely a fundamental shift in how people interact with search engines and are presented answers to questions. […]

Your Roadmap to 2025 Success: Build a Digital Marketing Strategy That Delivers Results

Posted on December 16, 2024

Planning for marketing and business development in 2025 requires a strategic approach that anticipates evolving industry trends, technologies, and market demands. Medical practices today are dealing with massive changes in procedure volume, technology upkeep, staff shortages, ever-evolving competition, and economic disruption. The pressure on physicians, administrators and marketing directors to enhance return on investment has […]