Posted on December 13, 2022
With over twenty years of experience in ophthalmology marketing, we have seen and created our fair share of LASIK websites. We’ve watched three worlds develop and advance: the fields of ophthalmology, digital marketing, and web development, and as a company have worked hard to be at the forefront of all three. How do these fields […]
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Posted on December 8, 2022
A new strategic partnership between Glacial Multimedia and Dry Eye Access has been announced! Through this partnership, both parties aim to assist eye care professionals expand their dry eye services. In addition to patient acquisition tactics from Glacial Multimedia, this offer includes training from Dry Eye Access, one of the most successful companies in the […]
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Posted on August 22, 2022
Glacial is proud to partner with Skin and Cancer Institute to help them update their existing dermatology website design. Incorporating a number of these great features ensures that users enjoy seamless access to valuable and up-to-date information. Keep reading to learn about a few of the unique and essential elements that helped take their site […]
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Posted on July 14, 2022
Do you want to improve potential patients’ digital first impression of your clinic? Testimonials can be invaluable in creating an excellent first impression, gaining prospective patients, and cultivating a positive digital presence. Follow these tips to ensure you are digitally benefiting from the positive patient experiences you are providing every day! 1. Ask Patients for […]
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Posted on June 13, 2022
As a dedicated healthcare provider, you want your patients to know they are receiving top-of-the-line care from qualified physicians and surgeons. Part of this includes showcasing the advanced technology and surgical techniques you offer. Adding any new technology offered by your practice to your website can increase patient loyalty and improve your reputation of expertise. […]
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Posted on May 12, 2022
There is recent buzz around the usage of artificial intelligence and machine learning technology related to search engine optimization. However, many marketers are misusing the term artificial intelligence (AI) and confusing it for what are in truth machine learning (ML) and deep learning (DL) technologies1. There are essentially two categories of artificial intelligence and machine […]
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Posted on May 2, 2022
As AI becomes more popular, you may assume it is the best option, especially when running paid search ads. However, as with any tool, Machine Learning from Google isn‘t meant to be used exclusively. Keep reading to learn why Machine Learning and AI will only get you so far with Google! What is Google’s Machine Learning Tool? Google’s AI-based Machine […]
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Posted on April 13, 2022
Trade shows are more than an opportunity to mingle with your colleagues or learn more about new technologies in your field. They are also an opportunity to gather valuable photographs that can provide a more personal touch to your website, blog, or social media posts. Fresh images and videos can improve your branding and aid […]
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Posted on November 22, 2021
Has your practice tried to run its own marketing and failed, and you can’t figure out why? When it comes to digital marketing, expertise is necessary to ensure your campaigns succeed and benefit your practice. The digital world can be overwhelming, especially when you’re using it to grow your practice. The internet has absolutely changed […]
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Posted on August 31, 2021
New patients are the lifeblood of your practice. Without new leads continually coming to your practice, your well of patients to serve dries up. That is why lead generation is a continuous, ongoing process. But, when you gather a lead, whether through a self-test, financing inquiry or other lead generation tool, what do you do […]
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