Two Facebook Updates For May 2021 To Keep On Your Radar

Posted on May 26, 2021

  Facebook, like many other social media platforms, is always updating and changing. In the month of May, there are two updates you need to know about.  These include the following: changes to the Ads Manager with the rollout of iOS 14, and what Facebook removing its “Analytics” feature means for your practice! Read on […]

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10 Key Points For Modern Medical Website Design

Posted on May 11, 2021

When it comes to designing a modern medical website, it’s never been more important to keep some key points in mind during the design process. Not sure where to start? Continue reading for 10 key points for modern medical website design! 

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10 Key Points for Modern Medical Website Design

Strategies to Maximize Your Ophthalmology Practice Revenue

Posted on April 26, 2021

There’s never been a better time to learn how to maximize and increase your practice’s revenue. With the upcoming Modernizing Medicine webinar on April 28th that focuses on ophthalmology marketing analysis with Michael Rivers, MD, and Michael Dobkowski, you’ll gain plenty of tips and tricks to try at your own practice. Topics like marketing, branding, […]

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Use these Six Vendors and Enhance the Patient Experience

Posted on April 7, 2021

When a patient visits your website, answers a phone call from your staff, receives an invoice, or discusses their health with a physician, their perception is impacted with every interaction.  Over time, these interactions form the patient experience.  It is up to your practice to implement processes and tools that are considerate of your patients’ […]

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Google’s Core Web Vitals Update Could Hurt Your Rankings, Here’s Why

Posted on March 23, 2021

**UPDATE: 4/23/21 Google has moved the release date of Core Web Vitals back to the middle of June. This gives you more time to audit your website to ensure that you are up to date and your rankings will not be hurt. Take advantage of Google’s delay and be ahead of this critical algorithm update.** […]

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How New Local Google Ad Campaigns Can Impact Your Practice

Posted on March 10, 2021

How New Local Google Ad Campaigns Can Impact Your Practice Google knows that driving the most relevant results possible is the future of Search. It’s no longer a static series of results based on how well a website is optimized for a specific search term.  Instead, Google tries to personalize results based on your intent, […]

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Why You Should Replace Your Facebook “Gray Accounts” This Year

Posted on February 17, 2021

Do you have a Facebook business account that you can no longer access? There’s a good chance that this business account may be what’s known as a gray account.   There was a point in time during Facebook’s early days when you could make an account strictly to run a business or page. These accounts functioned […]

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What To Know About iOS Update 14, Facebook, and You

Posted on January 29, 2021

If you create Facebook ads for your business, you may have heard about the new iOS 14 update that’s on the horizon. But although you may have heard of it, you may not actually know what it will do and how it will change your business and how you use Facebook. Keep reading to learn […]

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Google My Business 2020 Case Study

Posted on January 26, 2021

2020 may have been a crazy year but one of the most surprising things was that our local search marketing service had many clients that saw significant growth! Even during an incredibly tumultuous time, many of our clients were able to use this service and improve their Google My Business rankings. Keep reading to learn […]

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Do’s and Don’ts of Social Media in 2021

Posted on January 13, 2021

You may have a social media account, but do you know how you should actually be using it? Not only is social media a tool that generates interest for your practice, but it’s also the first impression that patients get online. To get the most out of your social media, keep reading for a list […]

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