Webinar: Modernizing Referral Management

Posted on April 28, 2023

During this webinar you can expect to learn about the pain points practices experience with referral management, new software technology available to simplify the referral process as well as information about reverse co-management and payment separation. Speakers: Michael Dobkowski, CoFounder and CEO of Glacial Multimedia Holly Venetos, Director at Clear Advantage and Eyesight NH Sean […]

Read More

12 ‘Must-Have’ Web Design Elements for Bariatric Websites

Posted on April 5, 2023

Websites have become the modern-day equivalent of the front door as they often serve as the primary point of contact for those seeking information on various procedures, including bariatric surgery. Ensuring your website effectively communicates information to potential patients and leaves a positive first impression is essential. It’s also crucial to have a visually appealing […]

Read More

12 Must-Have Parts of an Orthopedic Website Design

Posted on March 29, 2023

Does your orthopedic practice need more leads? Did your biggest competitor just launch a brand new custom website and rebranding campaign? Are you a new orthopedic surgeon just getting your practice started? In today’s mobile-first, highly competitive digital age; having a great website design that features modern design components is key to ensuring your website […]

Read More

Unlock the Potential of Generative AI in Medical Marketing

Posted on March 7, 2023

On March 2nd, 2023, Glacial multimedia hosted a webinar with company CTO Onur Birsen, Hannah Garland, and Jamieson Webking, discussing recent advancements within artificial intelligence and how various products and upcoming trends can be utilized within your medical marketing workflow. Topics discussed include: Generative Image Examples Mentioned Resources Additional Reading Using AI & Machine Learning […]

Read More
Generative AI in Medical Marketing

Is Your Medical Website Optimized? 11 Proven Strategies for Fine-tuning Its Performance

Posted on February 7, 2023

The digital medical marketing field is constantly evolving, and it’s important for healthcare websites to keep up with the latest trends and strategies in order to stay competitive and attract patients. Here are some proven strategies for optimizing the online performance of your practice’s website this year: 1. Conduct Thorough Keyword Research By understanding the […]

Read More
Is you medical website optimized?

The 4 Elements of On-Page SEO for Healthcare Websites

Posted on February 3, 2023

In today’s digital age, having a website is crucial for any medical practice. However, simply having a website is not enough – it needs to be optimized for search engines in order to reach the right audience and drive more leads to your site. Use these four pillars of on-page healthcare SEO to understand how […]

Read More
Four elements of On Page SEO for Healthcare websites

Top 5 Ophthalmology Marketing Initiatives for 2023

Posted on February 2, 2023

Ophthalmology practices often ask what are some of the things we can do out of the gate this year to get better at our marketing? 1. Make Patients Your Hero The first thing we suggest practices do in 2023 is to make their patients the hero. Collect reviews and utilize testimonials to learn what you […]

Read More
Top 5 initiatives for Ophthalmology marketing this year

Blueprint to a Successful Referral Network

Posted on January 25, 2023

Glacial’s CEO, Michael Dobkowski and Lanissa Brantley from LB Solutions  discuss how to grow an optimal Referral Network! You can expect to learn: Want to learn more? Contact us! Your browser does not support iframes. The contact form cannot be displayed. Please use another contact method (phone, fax etc)

Read More
Blueprint for a successful referral network

Top 10 Ophthalmology Website Design Tips

Posted on January 20, 2023

For an AAO symposium in New Orleans, I was asked to provide some medical website design tips for a user’s group meeting. After completing the exercise, I realized that these tips were not obvious to people with limited ophthalmology website design experience. #1: All Modern Ophthalmology Websites Should Be Responsive Making your website responsive means […]

Read More
Top 10 Ophthalmology Website Design Tips

Glacial Multimedia and Dry Eye Access Announce a New Strategic Partnership

Posted on December 8, 2022

A new strategic partnership between Glacial Multimedia and Dry Eye Access has been announced! Through this partnership, both parties aim to assist eye care professionals expand their dry eye services. In addition to patient acquisition tactics from Glacial Multimedia, this offer includes training from Dry Eye Access, one of the most successful companies in the […]

Read More