Do You Think 200 Years of Digital Marketing Experience Makes a Difference?

Posted on November 22, 2021

Has your practice tried to run its own marketing and failed, and you can’t figure out why? When it comes to digital marketing, expertise is necessary to ensure your campaigns succeed and benefit your practice. The digital world can be overwhelming, especially when you’re using it to grow your practice. The internet has absolutely changed […]

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The Fundamentals of Converting Leads to Patients

Posted on August 31, 2021

New patients are the lifeblood of your practice. Without new leads continually coming to your practice, your well of patients to serve dries up. That is why lead generation is a continuous, ongoing process. But, when you gather a lead, whether through a self-test, financing inquiry or other lead generation tool, what do you do […]

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Want Your Practice to Be More Engaging on Social Media But Don’t Know What to Do?

Posted on August 10, 2021

Does your practice want to be more engaging on social media but isn’t sure how? Social media is a potentially overlooked but powerful piece of your digital marketing strategy.  Thoughtful or creative content can be one of the many bridges between your practice and current or prospective patients.  At Glacial, we understand that which is […]

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6 Things To Remember Before Running Your Next Digital Marketing Campaign

Posted on June 15, 2021

Does your digital marketing agency make you feel like you matter or do you feel like a little fish in a big sea of practices? Having a team that cares is one of the many differentiators here at Glacial, and it makes all the difference.  Keep reading for 6 things to consider before running your […]

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Two Facebook Updates For May 2021 To Keep On Your Radar

Posted on May 26, 2021

  Facebook, like many other social media platforms, is always updating and changing. In the month of May, there are two updates you need to know about.  These include the following: changes to the Ads Manager with the rollout of iOS 14, and what Facebook removing its “Analytics” feature means for your practice! Read on […]

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10 Key Points For Modern Medical Website Design

Posted on May 11, 2021

When it comes to designing a modern medical website, it’s never been more important to keep some key points in mind during the design process. Not sure where to start? Continue reading for 10 key points for modern medical website design! 

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10 Key Points for Modern Medical Website Design

Strategies to Maximize Your Ophthalmology Practice Revenue

Posted on April 26, 2021

There’s never been a better time to learn how to maximize and increase your practice’s revenue. With the upcoming Modernizing Medicine webinar on April 28th that focuses on ophthalmology marketing analysis with Michael Rivers, MD, and Michael Dobkowski, you’ll gain plenty of tips and tricks to try at your own practice. Topics like marketing, branding, […]

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Use these Six Vendors and Enhance the Patient Experience

Posted on April 7, 2021

When a patient visits your website, answers a phone call from your staff, receives an invoice, or discusses their health with a physician, their perception is impacted with every interaction.  Over time, these interactions form the patient experience.  It is up to your practice to implement processes and tools that are considerate of your patients’ […]

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Google’s Core Web Vitals Update Could Hurt Your Rankings, Here’s Why

Posted on March 23, 2021

**UPDATE: 4/23/21 Google has moved the release date of Core Web Vitals back to the middle of June. This gives you more time to audit your website to ensure that you are up to date and your rankings will not be hurt. Take advantage of Google’s delay and be ahead of this critical algorithm update.** […]

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How New Local Google Ad Campaigns Can Impact Your Practice

Posted on March 10, 2021

How New Local Google Ad Campaigns Can Impact Your Practice Google knows that driving the most relevant results possible is the future of Search. It’s no longer a static series of results based on how well a website is optimized for a specific search term.  Instead, Google tries to personalize results based on your intent, […]

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