Posted on January 25, 2023
Glacial’s CEO, Michael Dobkowski and Lanissa Brantley from LB Solutions discuss how to grow an optimal Referral Network! You can expect to learn: Want to learn more? Contact us! Your browser does not support iframes. The contact form cannot be displayed. Please use another contact method (phone, fax etc)
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Posted on January 20, 2023
For an AAO symposium in New Orleans, I was asked to provide some medical website design tips for a user’s group meeting. After completing the exercise, I realized that these tips were not obvious to people with limited ophthalmology website design experience. #1: All Modern Ophthalmology Websites Should Be Responsive. Making your website responsive means […]
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Posted on December 13, 2022
With over twenty years of experience in ophthalmology marketing, we have seen and created our fair share of LASIK websites. We’ve watched three worlds develop and advance: the fields of ophthalmology, digital marketing, and web development, and as a company have worked hard to be at the forefront of all three. How do these fields […]
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Posted on December 8, 2022
A new strategic partnership between Glacial Multimedia and Dry Eye Access has been announced! Through this partnership, both parties aim to assist eye care professionals expand their dry eye services. In addition to patient acquisition tactics from Glacial Multimedia, this offer includes training from Dry Eye Access, one of the most successful companies in the […]
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Posted on August 22, 2022
Glacial is proud to partner with Skin and Cancer Institute to help them update their existing dermatology website design. Incorporating a number of these great features ensures that users enjoy seamless access to valuable and up-to-date information. Keep reading to learn about a few of the unique and essential elements that helped take their site […]
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Posted on July 14, 2022
Do you want to improve potential patients’ digital first impression of your clinic? Testimonials can be invaluable in creating an excellent first impression, gaining prospective patients, and cultivating a positive digital presence. Follow these tips to ensure you are digitally benefiting from the positive patient experiences you are providing every day! 1. Ask Patients for […]
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Posted on June 13, 2022
As a dedicated healthcare provider, you want your patients to know they are receiving top-of-the-line care from qualified physicians and surgeons. Part of this includes showcasing the advanced technology and surgical techniques you offer. Adding any new technology offered by your practice to your website can increase patient loyalty and improve your reputation of expertise. […]
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Posted on May 12, 2022
There is recent buzz around the usage of artificial intelligence and machine learning technology related to search engine optimization. However, many marketers are misusing the term artificial intelligence (AI) and confusing it for what are in truth machine learning (ML) and deep learning (DL) technologies1. There are essentially two categories of artificial intelligence and machine […]
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Posted on May 2, 2022
As AI becomes more popular, you may assume it is the best option, especially when running paid search ads. However, as with any tool, Machine Learning from Google isn‘t meant to be used exclusively. Keep reading to learn why Machine Learning and AI will only get you so far with Google! What is Google’s Machine Learning Tool? Google’s AI-based Machine […]
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Posted on April 13, 2022
Trade shows are more than an opportunity to mingle with your colleagues or learn more about new technologies in your field. They are also an opportunity to gather valuable photographs that can provide a more personal touch to your website, blog, or social media posts. Fresh images and videos can improve your branding and aid […]
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