Top 10 Ophthalmology Website Design Tips – AAO 2017
For the 2017 AAO symposium in New Orleans, I was asked by LENSAR (a laser cataract company) to provide some website design tips for their user’s group meeting. After completing the exercise, I realized that these tips were not obvious to people with limited ophthalmology website design experience. So, I wanted to share some of… Read More
What To Do When The Practice Makes Changes
After building a new responsive website, it’s important to realize that it can’t update itself. Any information that you want your patients to know about will need to be updated on your website. So what does this really mean? Things like new hours, updated photography, new doctors joining the practice: these all need to updated… Read More
Is Your Practice Utilizing Branding Tools Fully?
WHAT IS A ‘BRAND’, AND WHY SHOULD A DOCTOR HAVE TO BRAND THEMSELVES? As defined by the American Marketing Association, a ‘brand’ is “a name, term, design, symbol, or any other feature that identifies one seller’s good or service as distinct from those of other sellers”. Branding is what makes a patient choose you. In… Read More
