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Monthly Archives: November 2017

Top 10 Ophthalmology Website Design Tips – AAO 2017

For the 2017 AAO symposium in New Orleans, I was asked by LENSAR (a laser cataract company) to provide some website design tips for their user’s group meeting. After completing… Read More

What To Do When The Practice Makes Changes

After building a new responsive website, it’s important to realize that it can’t update itself. Any information that you want your patients to know about will need to be updated… Read More

Is Your Practice Utilizing Branding Tools Fully?

WHAT IS A ‘BRAND’, AND WHY SHOULD A DOCTOR HAVE TO BRAND THEMSELVES? As defined by the American Marketing Association, a ‘brand’ is “a name, term, design, symbol, or any… Read More

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