How the End of Net Neutrality Could Affect Your Practice
When you open your internet browser, you expect to access any website or online service you want, at any time you want, within a reasonable amount of time, right? Of course! After all, you pay to access the internet, and it is the expectation that when you pay for a service, you are able to… Read More
Facebook Newsfeed Update: What It Means For Your Business And Ours
To anyone that follows Facebook and knows a thing or two about social media marketing, hearing that the organic reach of business pages on Facebook is about to take a hit probably doesn’t come as much of a shock. To everyone else though, when you read headlines like “RIP Facebook Newsfeed For Business” I’m sure… Read More
Wave Goodbye To Your Glasses!
I wear glasses, but not just any old glasses. They’re special. Super glasses that can stand up to my active outdoor lifestyle with flexible frames and transition lenses that go from normal lenses to sunglasses when I step outside. And they’re so comfortable that I forget that I am wearing them. My wife and I… Read More
The Landing Page Revolution
When I first started working with practices on paid search marketing, things were different. Click price alone was far less than it is today and many companies had not studied the impact of landing pages on conversions. The standard play from the big box PPC (pay-per-click) companies was to use the secondary pages of websites… Read More
