Posted on January 6, 2026
How Glacial Multimedia & Tylock Eye Center are working together to transform the patient experience At Glacial Multimedia, we always appreciate the opportunity to take on a challenge. And 2025 presented one of the most significant challenges refractive surgeons and ophthalmologists have faced in recent times – in many ways, even more challenging than the […]
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Posted on December 29, 2025
Access Your Free Masterclass Recording With nearly 40% of young consumers now turning to TikTok and Instagram instead of Google to research businesses, your social media presence has never been more critical—but is your current approach authentic enough to resonate, or is it quietly hurting your brand? In this masterclass, you’ll learn: Hosted by Glacial’s […]
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Posted on November 25, 2025
Access Your Free Masterclass Recording Where Soft Skills Matter Most | The 3 Things Patients Instantly Judge Us On Discover why 86% of patients will pay 14% more for a great experience and how mastering the right soft skills can transform your practice from price-shopping battleground to premium service destination. In this 40-minute masterclass, you’ll […]
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Posted on November 5, 2025
Do location modifiers like Near You or Near [City] in product and service titles improve Google Maps rankings? Case Study Summary This case study examines how enhancing Google Business Profiles for a medical practice with products, services, and targeted phrases influences Google Maps rankings. Data was collected over 12 weeks from March 10 to June […]
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Posted on October 20, 2025
Every healthcare marketer faces the same frustrating reality: great lead metrics don’t always translate to actual patients walking through the door. But what separates thriving practices from struggling ones is how they bridge this critical gap. While generating clicks, calls, and strong cost-per-lead metrics demonstrates campaign effectiveness, there’s an additional layer of optimization that can […]
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Posted on September 5, 2025
AI has influenced search algorithms for years, but the introduction of LLMs represents a seismic shift by enabling conversational, generative responses that often bypass traditional web links. For example, a patient querying an LLM about “top orthopedic surgeons in California” might receive a synthesized summary without visiting clinic sites. This transformation hits the medical digital […]
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Posted on August 22, 2025
In today’s fast-moving digital climate, medical clinics must navigate a drastically shifting landscape in online visibility. Traditional SEO, which is focused on optimizing websites for search engines, remains foundational. Yet, the emergence of AI-driven generative engines like ChatGPT, Gemini, and Perplexity is transforming how patients discover healthcare providers. These aren’t just search tools, they’re intelligent […]
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Posted on August 19, 2025
Discover the Roadmap Practices are Using to Adapt & Reverse LASIK Volume Decline in Their Markets Is your practice experiencing the industry-wide 18.7% drop in LASIK procedures? Join industry leaders who are finding ways to adapt and push through during this challenging period. In this exclusive webinar, discover: ✅ Proven operational changes that boosted one […]
Read MorePosted on June 29, 2025
Despite investing thousands of dollars in advertising each month, many ophthalmology practices watch their patient acquisition costs rise while new patient volume remains stagnant. Meanwhile, some eye care practices consistently generate predictable patient growth from the same advertising platforms. The key difference lies in how these successful practices approach vision-concerned patients, who require fundamentally different […]
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Posted on April 22, 2025
Why Social Media Video Matters More Than Ever Video dominates today’s social media algorithms, with platforms like Instagram, TikTok, Facebook, and YouTube all favoring motion over static posts. The data shows that video content drives higher engagement, broader reach, and better conversion rates than static images and text-based posts alone. For medical practices, this shift […]
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